eSports
Esports Ranks Fourth in Betting Trends: SOFTSWISS Sportsbook 23’ Results
The SOFTSWISS Sportsbook, a modern sports betting platform, celebrates its third anniversary and shares industry analytics insights. The product team has summarised the 2023 results and compared them with those of the previous two years.
The regular sports did not bring any surprises. Three years in a row, the top 3 sports by bets remain unchanged:
- Football
- Tennis
- Basketball
In contrast, the realm of cybersports exhibits a steady rise, climbing from the 7th position in 2021 to the 4th in 2023. Notably, Counter-Strike stands out, claiming the 6th position among the top 10 disciplines by the number of bets.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “The strengthening of cybersports cannot go unnoticed. With the increasing integration of computer technology into our daily lives, this trend will only intensify. That is why, at the beginning of 2022, we started working with a dedicated cybersport data provider – Oddin.gg, and in August 2022 we signed a partnership with Konstantin Leniniw Sivko, a Counter-Strike commentator. I am optimistic that cybersport betting will continue to grow in popularity, and I suggest that our partners focus on working in this area.”
Another notable trend in the sports betting landscape highlighted by the SOFTSWISS Sportsbook team is the consistent growth in bets made from mobile devices. In 2023, 80% of bets were placed via mobile versus 70% in 2022 and 68% in 2021. This trend solidifies as players increasingly opt for the convenience of mobile devices, especially in live betting scenarios. More importantly, it was mobile devices that contributed 92% to the operators’ GGR.
The SOFTSWISS Sportsbook team is proactively focused on increasing the proportion of combo bets, acknowledging their potential to drive partners’ profitability. These bets hold particular favour for operators, as they bring higher margins and less frequent wins for betters. According to the statistics, the share of combo bets increased from 20% in 2021 to 45% in 2023. This growth directly correlates with intensified promotion of combo betting through bonus offers and the recent partnership with a new data provider, which expands the range of events available to players.
Alexander Kamenetskyi adds: “The key driver of the SOFTSWISS Sportsbook’s success lies in our dedication to forging new connections with operators, resulting in a significant upswing in the number of bets, turnover and GGR. Over the last year, we have increased the turnover by 351%, GGR by 451%, and the number of bets by 558%. The sustained growth from year to year is a testament to my colleagues’ dedication, professionalism, and unwavering commitment to innovation. I sincerely thank the SOFTSWISS Sportsbook team for their outstanding contribution.”
This year, the SOFTSWISS Sportsbook received the GLI-33 certification and MGA B2B licence, a pivotal milestone that opened doors for the platform to enter new regulated markets.
About SOFTSWISS
SOFTSWISS is an international tech company supplying ISO 27001-certified software solutions for managing iGaming projects. The expert team, which counts over 1,700 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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