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Team Vitality, Ben & Jerry’s and Magnum Unleash Sub-Zero Rocket League – The Frozen All Stars Showmatch!

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Leading global esports organisation Team Vitality is thrilled to reveal The Frozen All Stars, a spectacular Rocket League exhibition match and fan event supported by Unilever’s iconic ice cream brands Ben & Jerry’s and Magnum. On December 15th, 2023, The Frozen All Stars will be live-streamed from Team Vitality’s Twitch channel and TikTok page, presented by the French Casters Robin ‘LifeIsCool’ Pachot-Giroux and Boyan ‘Boyan’ Kaftandjiev from Rocket Baguette. Scottish Rocket League casting legend, John ‘JohnnyBoi_i’ MacDonald will also stream the tournament globally through his official Twitch Channel.

A CHANCE TO WITNESS THE ‘BATTLE OF THE ROCKET LEAGUE ALL STARS PLAYERS’

As a gift to the Rocket League community, The Frozen All Stars will feature Team Vitality’s powerhouse 2024 Rocket League roster, including 2023 RLCS World Champions Yanis ‘Alpha54’ Champenois, Andrea ‘Radosin’ Radovanovic, Alexis ‘zen’ Bernier alongside the newly appointed head coach Victor ‘Fairy Peak!’ Locquet.

The Frozen All Stars has invited legends from across the globe to join in the festivities, such as:

  • Jos ‘ViolentPanda’ van Meurs, a 25-year-old Dutch gaming prodigy. Boasting two World Championships and the 2020 European title, he’s now leveraging his strategic prowess as a coach at Dignitas. With a knack for creating crucial opportunities, ViolentPanda is set to create unforgettable moments during the showmatch.
  • Kyle ‘Scrub Killa” Robertson, at the age of 20, the Scottish prodigy was catapulted into the limelight, showcasing his extraordinary 1v1 skills in Rocket League caster JohnnyBoi’s show matches. Recognising his talent, Team Vitality recruited him, leading to a triumphant victory at the Season 7 World Championship in 2019 alongside teammates Kaydop and Fairy Peak.
  • Justin ‘jstn.’ Morales, a 21-year-old American prodigy. He achieved legendary status with a jaw-dropping 0-second goal in the season 5 final, though his team didn’t clinch victory. In 2019, he secured the Season 8 World Championship title, scoring the winning goal in a final showdown against Team Vitality.

Fans worldwide can tune in to the broadcast on Team Vitality’s Twitch channel featuring the casting duo of Robin ‘LifeIsCool’ Pachot-Giroux and Boyan ‘Boyan’ Kaftandjiev to witness the pulse-pounding battle of the champions as it unfolds.

FREESTYLE MODES, UNEXPECTED TEAM-UPS AND CHALLENGES

All evening, ‘The Frozen All Stars’ promises highly competitive clashes with a breathtaking display of skill and strategy. The evening will take place in three parts with different modes, with plenty of time for fans to enjoy delicious frozen treats between each match.

  • Game 1: mix of players!

Following a public vote on Twitter, players will be divided into two teams of four. This is the first time that spectators will have the chance to witness a match that brings together players like Zen, Scrub Killa, or ViolentPanda on the same team. An exceptional format full of challenges!

  • Game 2: 1v1, for Team Vitality players!

After a pulse-pounding first game, the second course of the tournament will see Team Vitality players put their skills to the test against each other in thrilling 1v1 matches.

  • Game 3: Team Vitality vs their guests!

To finish, the showmatch ends with the Team Vitality roster, coached by FairyPeak!, fighting it out against the international players. As the rounds tick forward, the international players will rotate the role of coach – giving each player the opportunity to shoulder the responsibility and showcase their coaching prowess.

SERVING GOALS AND SCOOPS: THE V.HIVE TRANSFORMS INTO A WINTER WONDERLAND WITH BEN & JERRY’S AND MAGNUM!

The festivities are not just limited to the online experience. Team Vitality will open the doors to V.Hive for the community. Collaborating with Magnum and Ben & Jerry’s, the esports organisation has transformed their Parisian spaces into magical, winter-warming experiences.

  • The V.Café will be repainted in Magnum’s iconic colours, where it will be possible to eat personalised ice creams.
  • V.Play will welcome players for the showmatch in an enchanted setting.
  • The V.Shop will be transformed into Ben & Jerry’s colours with a Rocket League IRL style game, with remote-controlled cars.
  • The Bootcamp will become ‘The Ben & Jerry’s Apartment’, a cosy lounge where fans can watch the matches, blind taste ice cream flavours, and look forward to prize giveaways throughout the evening.

Attendees not only have the chance to enjoy the immersive atmosphere but can also experience the excitement firsthand. Fans can use cutting-edge equipment and put their Rocket League skills to the test, meet both Team Vitality players and the legendary guests, all while indulging in the delicious icy treats provided by Magnum and Ben & Jerry’s.

The Frozen All Stars is a brilliant example of Team Vitality’s commitment to creating thrilling events focused on putting its fans at the forefront of esports entertainment. With the help of Ben & Jerry’s and Magnum, this event showcases the incredible talent of Team Vitality’s current RLCS World champions and Rocket League All Star legends and unites its players and fans through the shared enjoyment of epic plays and frozen desserts – fostering inclusion within the community. The Frozen All Stars is more than just an exhibition match; it’s a celebration of passion, entertainment, and the joy of coming together as a global esports community.’ explains Nicolas Maurer – CEO at Team Vitality.

Leaders in the ice cream market, Magnum and Ben & Jerry’s want to position themselves as pioneers in new media and esports. By partnering with Team Vitality, number 1 in France, we are addressing our fans in a territory that speaks to them. With “The Frozen All Stars” event we are keen to give them a new and unique experience with our brands.’ states Nathalie Tempra – Head of Marketing Unilever Ice Cream.

Stay tuned to Team Vitality’s official social media at InstagramFacebookTwitterTikTok for more information. Watch Frozen All Stars live on Team Vitality’s official Twitch and YouTube channels broadcast or at John ‘JohnnyBoi_i’ MacDonald’s Twitch Channel for the official English broadcast.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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