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The iGaming revolution begins: MGA Games reveals its proposals for the sector in 2024
Today, MGA Games celebrated its annual MGA Games Day. The fourth edition of this online event, with the motto The Revolution Begins. The event saw the company present its strategic plan for 2024. An ambitious roadmap that will consolidate its position as an international benchmark in the production and distribution of localised slot games for global operators.
A plan that looks to further strengthen the internationalisation of MGA Games, this time in North American markets, with strategic alliances and global exclusivity agreements; an ambitious expansion, both in terms of quantity and quality, of its content catalogue; a commitment to localised slot games, the continued promotion of the Celebrities collection so popular with players and much more.
The event, which connected aggregators, distributors, and online casino operators from around the world, began with an introduction from Joan Sanahuja, founder, and CEO of MGA Games, who was enthusiastic about the results achieved in 2023 and what’s instore for 2024. “This year, we have achieved great challenges that tell us we are doing things right. We have consolidated our commitment to a greater international reach by establishing ourselves in European markets. Our next step is the United States and Canada,” he confirmed.
With over 20 years of experience, the company “not only leads the Spanish market with a market penetration of 99% and 15% market share but has already positioned itself as a leading global provider of innovative and quality content,” Sanahuja explained.
“Our story began in a small studio and has grown beyond what we imagined. I am proud of what we have created, and very excited about what awaits us. But we have not built all this alone. We have built it with you. And now the time has come to take the next step, dedicating more energy than anyone else in achieving something unique,” said an excited Sanahuja.
Next, José Antonio Giacomelli, Consejero Delegado of the Online Division of the MGA Group, detailed the company’s news and plans for next year. In 2024, MGA Games will be focusing on strategic markets such as Spain, Portugal, the Netherlands, Sweden, Italy and Denmark, launching up to 52 new productions and releasing a game every week.
The company continues to bet on the attractive Megaways slot game productions, creating its own new collection with titles such as Take de Money, Chef’s Delights, Sweet Fortune, and Golden Ocean.
MGA Games continues to place great importance on its international content with IPs (Intellectual Property) in its productions catalogue: the successful Celebrities localised slot games for each market, with customised and themed games such as Chiquito Olimpiadas and Barragán 2 Cabalgata de Reyes.
In addition, the new Seasonal Collection will be created, with new games going on sale during the main international festive times of the year, such as Valentine’s Day, Easter, Halloween, and Christmas.
MGA Games will also make a special effort to promote the Video Bingo market, a product that is increasingly in demand worldwide. “We can exclusively say that we are now the first provider to certify Video Bingo in Portugal,” said Giacomelli at the end of his speech.
But the news doesn’t end here. Daniel Nugent, Account Manager Coordinator at MGA Games, announced the launch of the Epic Slots Collection, innovations for the most outstanding and charismatic games of the year, which include titles such as Alchemy Riches, La Leyenda del Mariachi Picante and Las Tres Fuerzas de El Dorado. In addition, there will be the Spanish Land-Based Collection, bringing successful land-based slot games to the digital world, including the already revered Lucky Player. And two Golden Edition games: the new Mina de Oro Plus and the renewed version of the classic RFranco game, Gnomos Mix, updated to satisfy players expectations.
Nugent ended his presentation by announcing that for 2024, a new Bespoke Content service will be available to operators, on-demand design allowing for personalised and tailored content.
Next, Javier Lanfranchi, Sales Director at MGA Games, once again highlighted the most exciting news for the year: the company’s move into North America, producing games for the United States and Canada. He added that the company will also have a license for Malta, allowing them to offer content under this jurisdiction. Finally, Lanfranchi announced the launch of the company’s new promotional tools, such as internal lobby, multi-ratio, multi-volatility, turbo upload and AI in design quality as well as marketing tools, featuring tournaments, achievements, rankings, free spins, and high bonuses.
The MGA Games Day 2023 ended with a surprise visit from the Netherland celebrity Bobbie Eden, who accompanied Joan Sanahuja during the farewell of the event, exclaiming emphatically: “The revolution begins at MGA Games!”
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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