Fincore and Sportradar have announced an integration connecting Fincore’s TRI Platform with Sportradar’s VAIX Personalization AI, with the companies positioning it as a way for operators to act on AI-driven insights in real time within existing stacks.

Under the deal, VAIX’s recommender models and player insight predictions are delivered into Fincore’s TRI ecosystem, which the company says can plug into existing PAM, gaming and bonus systems. The companies said the setup is intended to avoid “wholesale replacement” while meeting audit and access-control requirements in regulated markets.

Sportradar said VAIX monitors player behaviour in real time and can trigger recommendations and rewards during live play across sports. The company also said that within days of a player’s first activity, VAIX generates forecasts including lifetime value, churn risk, deposit likelihood and bonus recommendations.

Mateja Popovic, CEO at Fincore, said: “The technology landscape in gaming is evolving and operators are increasingly seeking to embed best-of-breed innovation directly into their core operations.

“Our partnership allows Sportradar customers to act on powerful AI-driven insights instantly, closing the gap between prediction and execution. By enabling personalised and automated recommendations and rewards without disrupting existing platforms, we are helping operators unlock greater engagement and more efficient promotional strategies that help them stand out.”

Andreas Hartmann, VP Personalisation at Sportradar, said: “Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate predictions on player activity, lifetime value, churn risk, deposit behaviour and more per user, in real-time.

“With Fincore’s TRI platform supporting real-time and deep personalisation, integration was a natural fit, allowing us to turn our industry-leading AI models into measurable commercial impact for the operator, across the user journey.”

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Fincore, the global technology partner specialising in clean, modular gaming systems, has successfully delivered a modernised core platform for The Pools, one of the UK’s oldest and most recognisable gaming brands.

The project marks a major milestone in The Pools’ digital transformation, replacing legacy technology with a future-ready Pools Platform engineered to support speed, compliance and scalable growth in a digital-first landscape.

While the brand’s heritage remains a core strength, legacy systems were slowing innovation, complicating integrations and limiting control over future development. The challenge was to modernise the technology without disrupting player trust or regulatory compliance.

Working in close partnership, Fincore designed and delivered a next-generation platform built clean from the core. The Pools Platform integrates with sportsbook, gaming, payments and compliance flows into a modular architecture, delivering a sharper user experience while ensuring The Pools retains full ownership of the tech to control its roadmap.

The Pools relaunched on the new platform on schedule and without disruption, marking a clean break from legacy systems and third-party dependencies. The modernised architecture now supports faster product delivery, improved player journeys and trust, and a scalable foundation built for future growth and regulatory change.

David Watkins, CCO at Fincore, said: “Modernising a brand with the heritage of The Pools required discipline as much as ambition. This wasn’t about replacing technology for its own sake, but about building a clean, reliable core that could carry them forward into the next phase of growth.

“The Pools Platform gives the team full ownership of their future, with speed and flexibility to innovate on their own terms – all while staying true to their roots.”

James Arnold, CEO of The Pools, said: “We have been working with Fincore as a key strategic partner for the duration of our ongoing digital transformation project from the point at which I joined The Pools in 2024. Fincore have been an excellent strategic partner, with fantastic engagement across the entire team.

“They consistently deliver a very high quality of work, delivered to brief and on time whilst developing and fostering strong working relationships with our internal teams.”

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Fincore launches “break clean” and releases industry manifesto calling for higher engineering standards in gaming, iLottery & sports betting

Fincore, the engineering-led technology partner behind leading gaming, iLottery and sports betting platforms, has launched Break Clean, a public call for higher standards in system architecture, integration quality and long-term platform reliability across the sector.

To support the initiative, Fincore has released the Break Clean Manifesto, which examines the industry’s growing dependence on ageing technology and the rising operational cost of maintaining it. According to the Manifesto, 38% of technology budgets in the gaming sector are now tied up in legacy maintenance, leaving many operators “spending more to stand still than to move forward.”

The manifesto acknowledges that technical debt is rarely caused by lack of effort or skill. It’s a natural outcome of real-world pressures: deadlines, inherited architectures, shifting requirements, and the demands of live operations. Break Clean gives commercial teams, engineers and operators a way to reset without losing momentum.

Mateja Popovic, CEO of Fincore, said the industry must confront the true impact of technical debt. “Too many operators are held back by messy stacks and fragile integrations that slow them down. What concerns me most is the amount of budget being spent simply to keep systems on life support instead of moving the business forward.  Technical debt happens naturally in fast-moving environments, it’s not a failure of the people doing the work. But it does compound. Break Clean is about giving teams the clarity and confidence to start fresh, without disruption or blame.”

“Break Clean is our call for a higher standard. If this industry wants real progress, the backbone systems must be engineered clean, transparent, and reliable from day one. Operators deserve clarity, not codewashing; confidence, not compromise.”

The Manifesto highlights that many operators still rely on outdated platforms for essential processes such as onboarding, payments and compliance, with three-quarters citing legacy infrastructure as a leading cause of downtime and poor player experience. It also notes that global technical debt now exceeds $1.5 trillion, placing regulated sectors under growing pressure to modernise without disrupting live operations.

Break Clean positions meaningful progress as a shift toward clean, modular and auditable architectures that reduce integration risk, accelerate delivery and rebuild trust in core systems. It frames modernisation not as a disruptive overhaul, but as a disciplined move away from brittle, patch-driven designs.

Fincore supports this stance through its long-standing delivery record, powering more than 20 national and state lotteries and over 30 commercial gaming brands across 25+ regulated jurisdictions with all contracts delivered successfully.

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