Latest News
Responsible Gambling Tips to Elevate Player Experience
In anticipation of European Safer Gambling Week 2023, SOFTSWISS, a technology company providing comprehensive solutions for the iGaming industry, shares valuable tips on ensuring the best responsible gambling practices.
Responsible gambling holds a special place within SOFTSWISS, harmonising with both licence requirements and its core values. Each licence obtained brings a distinct responsible gambling mandate, complete with specific documentation, guidelines, and directives. Rigorous internal audits demonstrate SOFTSWISS’ commitment beyond compliance, coupled with ongoing employee training for meticulous adherence to stipulations, ensuring an unmatched player experience.
In response to dynamic licence requirements, the multifunctional Anti-Fraud Team at SOFTSWISS, entrusted with diverse responsibilities, including ensuring Responsible Gambling, has crafted its proprietary approach to the issue through in-house research. Since the beginning of the year, the team has processed more than 26K requests encompassing lockout of problematic players, analysing notifications concerning at-risk players and managing player reactivations.
Ilya Nesterov, Anti-Fraud Team Lead, comments: “We are observing a steady increase in the number of players under monitoring, driven by our expanded analysis of information, indicators, and metrics. Our team is paying more attention to vulnerable groups of players, implementing dedicated monitoring segments, differentiated by factors such as age, duration and time of activity, day or night.”
Being a technology company specialising in iGaming software, SOFTSWISS is crafting an automatic tool to monitor players for suspicious behaviours and evaluate the associated risk levels, leveraging the full spectrum of available metrics and indicators.
SOFTSWISS’ diligent efforts to enhance responsible gambling practices are guided by the following principles:
- Knowledge Power: SOFTSWISS fortifies its dedicated team through rigorous and comprehensive training programs, cultivating them into fervent advocates for responsible gambling. This approach ensures not only proficiency but also instils a profound understanding of the paramount significance of player safety within the iGaming industry.
- Player Empowerment: Players are provided with a suite of tools, including options to set deposit limits, session durations, and self-exclusion measures. The emphasis is on educating players about the availability and functionality of these tools, ultimately empowering them to regain control over their gaming experience.
- Analytics and Alerts: SOFTSWISS experts continuously develop cutting-edge data analytics tools to monitor player behaviour, detect unusual patterns, and promptly address red flags, contributing to a safer gambling environment.
- Quarterly Analysis: The Anti-Fraud Team delves into the data showing a consistent upward trend in responsible gambling requests. This indicates the need for evolving tools and methods to address challenges effectively.
- Operator and Customer-Centric Procedures: Educating operators and prioritising customer well-being establishes a win-win scenario for all stakeholders, culminating in an exceptional player experience and fostering business growth.
- Regular Check-Ups: Periodic audits and assessments keep responsible gambling policies sharp and effective.
- Open Dialogues: Maintaining open channels of communication with departments, managers, and operators creates a partnership focused on safer gambling.
The SOFTSWISS Managed Services team is gearing up for the upcoming SiGMA Europe 2023, scheduled to be held in Malta from 14 to 16 November. The team is actively preparing for the meetings with partners and potential clients at stand 2129.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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