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New support for NHS to treat gambling addiction
The NHS is set to benefit as new levy will raise an estimated £100 million of new funding for research, prevention and treatment of gambling addiction.
Following publication of the gambling white paper in April, the Government is now taking the next step in mandating payments from the sector by launching a consultation on the design of the proposed gambling operator levy.
Currently, not all gambling companies contribute equally towards the existing voluntary levy, with some operators paying as little as £1 towards research, prevention and treatment. The Government is therefore acting to ensure all operators contribute their fair share.
In order to improve research, prevention and treatment of gambling harm, the Government is minded to set the levy as a new 1% fee on gross gambling yield for online gambling operators, while traditional betting shops and casinos will pay a proposed fee of around 0.4%.
The white paper has proposed a fair and proportionate approach to levy rates between various operators, taking into account the difference, for example, in operating costs and the levels of harmful gambling associated with different gambling activities.
Culture Secretary Lucy Frazer said:
We are taking the next step in our plan to protect those most at risk of gambling harm with a new levy on gambling operators to pay for treatment and research.
All gambling operators will be required to pay their fair share and this consultation is an opportunity for the industry, clinicians, those who have experienced gambling harm and the wider public to have their say on how the proposed gambling operator levy should work.
The introduction of this levy will strengthen the safety net and help deliver our long-term plan to help build stronger communities while allowing millions of people to continue to gamble safely.
Technology has reshaped where, when and how people gamble and there has been a significant rise in online gambling behaviour due to the ease of access on smartphones, with people able to gamble anytime and anywhere.
Figures from the NHS Digital Health Survey also indicate that some of these online products are associated with elevated levels of gambling-related addiction and harm with ‘problem gambling’ rates eight times higher for online slots and casino game players than in the population as a whole.
Under the proposed levy, the gambling industry will no longer have a say over how money for research, prevention and treatment is spent. Instead, the Gambling Commission will distribute funding directly to the NHS and UK Research and Innovation (UKRI), which coordinates research and innovation funding, under the strategic direction of government. The levy will be underpinned by legislation meaning firms will be required to pay.
The funding delivered through the levy, which will deliver substantial new investment for the NHS in England, Scotland and Wales, will increase access to treatment and support for those experiencing gambling-related harm. It will also help to develop a truly national approach to prevention and fund independent, high-quality research to inform policy and practice.
In July this year, the NHS announced that seven new specialist gambling addiction clinics will open in Milton Keynes, Thurrock, Derby, Bristol, Liverpool, Blackpool and Sheffield this year. This is in addition to the seven clinics already in operation in London, Leeds, Newcastle, Manchester, Southampton, Stoke-on-Trent, and Telford, as well as an additional national clinic, which treats both gambling and gaming addiction in children and young people, in London.
Gambling Minister Stuart Andrew said:
We know that gambling addiction can devastate lives, which is why we are working quickly to implement our bold plans for reform.
This consultation brings us a step closer to being able to provide £100 million of new funding for research, prevention and treatment, including ring fenced investment for the NHS to help gambling addicts.
Gambling firms should always pay their fair share and this new statutory levy will ensure that they are legally required to do just that.
Health Minister Neil O’Brien said:
Harmful gambling can affect people’s savings, ruin relationships, and devastate people’s lives and health.
Gambling companies should pay their fair share towards the costs of treatment services, but we want to hear from as many people as possible about how the new statutory levy should work.
We continue working to support those affected by gambling harms. Twelve of the planned fifteen NHS gambling addictions clinics have now opened across the country providing vital support services for thousands of people experiencing gambling-related harms as well as their loved ones. The remaining three are expected to open by the end of the year.”
Henrietta Bowden-Jones, National Clinical Advisor for Gambling Harms, said:
I welcome this Levy which reflects the government’s decision to fund gambling treatment, prevention, research and education in an independent and evidence- based way allowing us to continue our work of eradicating all gambling harms from society.”
NHS mental health director Claire Murdoch said:
Gambling addiction destroys people’s lives and with record numbers turning to the NHS for support, the health service has met this demand head on by opening four new specialist clinics in recent months, with a further three opening later this year.
The NHS has long called for a statutory levy because it is only right that this billion-pound industry steps up to support people suffering from gambling addiction and I am pleased that action is being taken to prevent people from coming to harm in the first place. It is now vital we continue working in partnership to ensure we provide effective prevention, education and treatment for this condition.
The Government’s gambling white paper, published in April 2023, set out a range of measures to improve player protections and reduce the risk of gambling addiction and harm in the smartphone era. Measures such as financial risk checks to better alert operators to risky behaviours, stake limits for online slots, tighter controls on marketing of bonuses and a new mandatory gambling operator levy are designed to reduce risk and improve player protections.
The Government and Gambling Commission continue to implement the measures set out in the white paper with a view to having key elements in place in summer 2024.
av advertising
BetVictor rolls out new brand campaign with biggest AV spend to date
BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.
The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.
BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.
Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.
Richard Walters, Director of Brand and Creative at BetVictor, said:
“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.
When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”
The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026
QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.
The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.
The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.
QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.
“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”
The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Evoplay adds 24 slot titles to Oleybet in Brazil deal
Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.
Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.
The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.
Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.
“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”
Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.
“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”
The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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