Affiliate Industry
Pragmatic Solutions iGaming PAM Platform Integrates Smartico’s Marketing Services
Pragmatic Solutions, provider of next-generation iGaming PAM platform technology for regulated markets, announces the integration of Smartico’s CRM enhancement solution and Affiliate Management System.
This collaboration empowers Pragmatic Solutions’ client operators with numerous options to enhance player acquisition, bolster engagement strategies and maximise client lifetime value through Smartico’s real-time, automated, and personalised marketing and gamification tools.
Pragmatic Solutions provides an agile Player Account Management (PAM) platform that is open, modular, scalable, and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate their growth. The Pragmatic Solutions PAM platform allows operators to seamlessly ensure regulatory compliance, handle risk and flexibly manage their brands, promotions and player experiences.
The platform is pre-integrated with hundreds of third-party content, payments and service providers, available to the platform licensees via a simple configuration. Smartico is a valuable addition to this wide range of pre-integrated premium services.
Smartico’s marketing solution builds personalised player journeys, working in real-time to establish user trends and utilise them for an optimal player experience. In addition, its state-of the art gamification software utilizes challenges and gaming techniques to motivate players towards more consistent gameplay, encouraging long-term engagement and retention. The company’s Affiliate Management System completes the suite by providing brands with total control over their entire affiliate operation in a unified solution.
Yuval Mechoullam, Co-Founder & Chief Business Development at Smartico, said, “We are excited to collaborate with Pragmatic Solutions to broaden the adoption of our cutting-edge solutions across the iGaming landscape.
By providing the world’s most technologically advanced gamification, loyalty and CRM automation solution, we look forward to empowering operators to embrace new opportunities, maximize user engagement, and increase their revenue.”
Ashley Lang, CEO at Pragmatic Solutions, said, “Our partnership with Smartico embodies our commitment to offering operators the most personalised, effective, high-quality solutions to power their business growth.
We focus on delivering exceptional value to our clients with an open, smart, flexible iGaming platform that allows them to configure content and services from hundreds of state-of-the-art suppliers to maximise their business and maintain their strong brand differentiation. The addition of Smartico is yet another step forward in widening this scope of services that prioritise innovation and excellence.”
2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
Affiliate Industry
Summary from the Extraordinary General Meeting 2023 of Raketech Group Holding PLC
The shareholders of Raketech Group Holding Plc gathered in Malta on 24 November 2023 to hold an extraordinary general meeting. The following resolutions were made:
It was unanimously resolved that Marina Andersson and Patrick Jonker be appointed as members of the Company’s Board of Directors for the period running until the next annual general meeting.
Marina Andersson brings over 20 years of vast senior corporate development and M&A experience from latest Stillfront Group and Deloitte. She has previously worked with financial and strategic advisory, transaction structuring, financial analysis, and company valuation at Carnegie and ICECAPITAL and will bring this expertise to the boardroom at Raketech.
Patrick Jonker brings many years of relevant and successful experience from senior positions within international casino as well as sportsbetting operators such as Betsson Group as MD, and William Hill as International MD.
The two new members of the Board will replace Pierre Cadena who resigned from the role as director of the Company on 9 October 2023, with immediate effect, and Johan Svensson, who opted to step down from the director role on 10 October 2023, to focus entirely on his role as Chief Commercial Officer for the group, where he will continue to work closely with senior management and CEO, Oskar Mühlbach.
In light of the above, the Board of Directors is now composed of the following members, all of them appointed until the end of the next annual general meeting:
- Rolf Ulrik Bengtsson, as member and chairman of the Board of Directors
- Erik Johan Sebastian Skarp, as member
- Clare Marie Boynton, as member
- Marina Andersson, as member
- Patrick Jonker, as member.
Catena Media plc announced that it has entered into agreements to sell its Italy-facing online sports betting and casino assets for EUR 19.8 million to two different buyers.
The transactions together cover the sale of Catena Media’s Italian online sports and casino brands and related assets and mark the group’s exit from the Italian market. One of the transactions has been completed and the other is due to complete in Q4 2023.
The aggregate purchase prices for the sales are paid in three tranches: EUR 12.8 million in October and November 2023, EUR 3.5 million in Q4 2024 and EUR 3.5 million in Q2 2025.
Sale proceeds will primarily be used to repay debt, thereby reducing Catena Media’s leverage ratio. The transactions will give rise to an impairment charge of EUR 2.7 million.
Catena Media’s Italian sports betting and casino brands generated combined revenue in the 12 months from October 2022 to September 2023 of approximately EUR 7.8 million and EBITDA of EUR 3.4 million.
The sale of the Italian brands and assets was carried out as part of the strategic review announced in May 2022 and aligns with the group’s focus on high-growth regulated markets, primarily in the Americas. It will allow Catena Media to streamline operations further and redeploy capital into core focus areas.
Catena Media CEO Michael Daly said: “We are pleased today to have secured a positive outcome for our Italian sports betting and casino brands. We believe their new ownerships will provide them with the right environment to prosper and grow. The sales further sharpen our strategic focus and strengthen our financial position, allowing us to streamline operations further and redeploy capital into our core areas as we double down on capturing expanding opportunities in regulated markets in the Americas.”
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