Press Releases
SOFTSWISS In-Game Currency Conversion: 85% of Bets in Crypto Casinos Are Made with In-Game Currency Conversion
A year after the In-Game Currency Conversion feature launched, 85% of all bets in crypto casinos powered by the SOFTSWISS Casino Platform are made via the tool. The Casino Platform team shares valuable insights gained by analysing annual statistics.
The SOFTSWISS Casino Platform introduced the In-Game Currency Conversion feature in 2022 as a crypto-centric solution that unlocks new business opportunities for clients and gives players more freedom of action. The feature allows players to convert their crypto balances into as many as 9 fiat currencies, enabling them to bet in games that natively do not support crypto. This massively expands the range of the content available to crypto-players.
The first thing the SOFTSWISS Casino Platform team noticed is a huge conversion in regular feature users. About 65-70% of players who tried In-Game Currency Conversion at least once continue making over 90% of bets via the built in functionality. These bettors become regular users, signalling that the feature found its niche and achieved product-market fit.
Another valuable insight is that the retention rate of the group of players who use In-Game Currency Conversion is higher than those who do not. It can be helpful in terms of audience segmentation because such players are more valuable.
Using the tool, users play games over twice as often. In general, the volume of bets generated using the In-Game Currency Conversion feature reaches up to 85% of the total volume of bets on crypto casinos and up to 21% on crypto and fiat ones.
Darya Avtukhovich, Head of SOFTSWISS Casino Platform, comments: “SOFTSWISS is one of the pioneers in crypto gambling, and we continue to be a forward-thinking company, integrating features like In-Game Currency Conversion into our product. We understand the industry requirements thanks to our expertise and analytical work, and the result is the constant evolution of the SOFTSWISS Casino Platform, which maintains its status as one of the most reliable on the market.”
The forthcoming SBC Summit Barcelona 2023 presents a perfect occasion to explore the latest enhancements of the SOFTSWISS Casino Platform. Participants can meet with SOFTSWISS delegates at stand CG58, where they can discuss both the recent trends in the iGaming industry and new solutions that will accelerate the development of their business.
About SOFTSWISS
SOFTSWISS is an international technology company supplying ISO 27001-certified software solutions for managing iGaming projects. The expert team, which counts more than 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides a one-stop-shop iGaming software ecosystem. Its product portfolio includes the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka (affiliate platform), the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
casino entertainment
Plaza Hotel & Casino books The Tony Bennett Experience for Aug. 8 in Las Vegas
Plaza Hotel & Casino will host The Tony Bennett Experience for a one-night performance on Saturday, Aug. 8 at 7 p.m. in its classic Vegas showroom, the downtown Las Vegas operator said in a release.
The show features Las Vegas headliner and tribute artist Tom Stevens and his Jazz Ensemble, and is billed as a celebration of Tony Bennett’s 100th Anniversary. Plaza said Stevens will be backed by a four-piece band and perform songs including “I Left My Heart in San Francisco” and “The Way You Look Tonight.”
Tickets are on sale through the Plaza Hotel & Casino website.
The post Plaza Hotel & Casino books The Tony Bennett Experience for Aug. 8 in Las Vegas appeared first on Americas iGaming & Sports Betting News.
anime
G2 drops limited-edition One Piece streetwear capsule on June 25
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Ygam joins four UKRI-funded gambling harms research partnerships
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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