Latest News
Future Anthem achieves significant workforce growth doubling team size since series A raise
Future Anthem, the pioneering AI and data science powerhouse, is proud to announce a significant expansion of its workforce, which has more than doubled since the company’s Series A raise in July 2022.
With an impressive surge from 21 members just over 12 months ago to a thriving team of 43, Future Anthem is set for even more growth.
With over two-thirds of the Anthem team now comprised of data science experts, the company’s technical talent is its core competency and strength. Their specialised knowledge and skills contribute to Future Anthem’s ability to deliver personalised player experiences in real-time, creating a more immersive and engaging user environment across the casino, sports betting, and lottery verticals.
A number of new recruits have also joined from top-tier betting and gaming operators and suppliers, including William Hill, Churchill Downs, Ladbrokes Coral, Betway, and Gaming Realms.
“We are proud to have assembled a team of experts who not only possess exceptional technical abilities but also deep insights into the specific dynamics of the sports betting and gaming industry,” said Emma Ferguson, Head of People at Future Anthem.
“By harnessing the knowledge and expertise of our diverse workforce, we are well-positioned to develop AI products that address the evolving needs of our clients and drive transformative change within the industry.”
Future Anthem’s success in recruiting top talent has been reflected in its hiring and development of interns that have graduated from renowned UK universities with top master’s degrees in data science and artificial intelligence. To date, seven full-time employees began their journey as interns, highlighting Anthem’s dedication to nurturing emerging talent.
Furthermore, recruitment efforts have extended beyond technical roles with a focus on commercial hiring. This follows the recent appointment of Ann-Kathrin Baumgardt, VP of Sales and Customer Development for Europe, Middle East & Africa (EMEA), from IGT.
Committed to fostering diversity and inclusion, Future Anthem boasts a workforce comprising 16 nationalities, creating a vibrant multicultural environment. Additionally, Future Anthem has achieved a commendable – better than tech-average – 40% female and 60% male gender ratio.
To accommodate its growing team Anthem recently opened a brand-new office in Shoreditch, a tech hub in east London.
Through the rapid expansion of the team and a steadfast commitment to enhancing player experiences, Future Anthem has bolstered its award-winning real-time personalisation product, Amplifier AI, by enhancing its core modules across player acquisition, conversion, and retention, with player health interwoven across all. This strategic investment in product development and R&D enables Future Anthem to continue to empower the industry to create highly tailored and sustainable player journeys in real time.
Compliance Updates
Merkur Group Strengthens Global Compliance Strategy
Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.
In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.
“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.
The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.
The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anne Marie Caulfield
GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling
The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.
The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.
To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.
With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.
Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.
“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”
The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players
Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.
Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.
Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.
Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.
VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.
History Re-bet feature
Pick again the lucky numbers for the last spins.
Favourite Bets
This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.
Game Statistics
Make the strategy with statistics for the last spins.
Jackpot Cards
Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.
The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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