Latest News
GAMIVO continues to grow. The platform already has 5 million registered users
GAMIVO, a Polish company combining two dynamic segments in its business: e-commerce and gaming, is growing continuously. The company has just reached another important milestone: 5 million registered users from all over the world.
GAMIVO is a popular e-commerce platform offering video games and software as well as other digital goods, including gift and prepaid cards. The company has grown rapidly since its beginning. GAMIVO announced that the number of its registered users has just surpassed 5 million; they have already bought a total of more than 21.5 million products. This is further proof that the platform enjoys the trust of its users, who value the service both for the high quality of the services and products as well as for its competitive prices.
“We are very grateful to our users – both those who have been with us from the beginning and those still joining the GAMIVO community. We listen carefully to their comments and suggestions, and every milestone achieved is proof that we are moving in the right direction together. Reaching the threshold of 5 million users right now is a symbolic one, as one of our main goals this year is to expand our customer base and work on enhancing the user experience of our platform,” emphasizes Mateusz Śmieżewski, president of GAMIVO.

Currently, the platform is available worldwide and can be used in eight languages: English, Polish, German, Spanish, Portuguese, Korean, French, and Italian.
“The majority of GAMIVO users come from North America and Western Europe, but this year, for example, customers from Palau, Vanuatu, or Burundi used our platform, which shows that gamers live in every latitude. Of course, it is not only games that can be found on GAMIVO, but also a huge selection of other digital goods, including, for example, gift cards to popular shops or streaming services,” Mateusz Smieżewski points out.
Such a result has been achieved by successively working to increase the attractiveness of the platform. As a result, the customer satisfaction rate is consistently around 90 percent, while the rating on Trustpilot is described as “Excellent”. The growth of the user base has also been helped by successful game launches, which have attracted new electronic entertainment enthusiasts to GAMIVO. This year, these included Hogwarts Legacy, Diablo IV and Resident Evil 4.
“We try to make our results as independent of market turbulence as possible, but of course, it is the AAA releases that generate the most interest and foster growth. This year we have already received several hits, and the end of the year promises to be very interesting. Players will be able to play the new Mortal Kombat, Alan Wake II, Assassin’s Creed Mirage, Marvel’s Spider-Man 2, Starfield, or the successor to the FIFA series from EA Sports.” assures Mateusz Śmieżewski.
Quite stimulating for the user base are numerous and elaborate partnerships that GAMIVO enters into with large, well-known brands. In Poland, the company created a collaboration with the Żabka chain. Consumers could exchange points from the Żabka app for discounts on games. GAMIVO’s partnership with Coca-Cola prepared for the Slovenian and Croatian markets, worked on a similar basis.
Moreover, students from Portugal can receive discounts on GAMIVO as part of their international ISIC card. GAMIVO also periodically runs joint campaigns with well-known game manufacturers. These include Wargaming, the developer behind such blockbusters as World of Tanks and World of Warships, and Plarium, whose portfolio includes the popular RPG Raid: Shadow Legends. And it doesn’t end there, as new combined promotional campaigns are coming up.
“Looking for interesting collaborations and launching original campaigns allows us to attract new users and strengthen the loyalty of existing ones. Our campaigns with the Żabka chain or the Coca-Cola company have also shown that video games have gained a very important place on the map of contemporary entertainment,” notes Mateusz Śmieżewski.
All these ventures are reflected in the results. The company recorded an excellent start this year. In Q1, it generated PLN 56.3 million in turnover and a record PLN 12.4 million in revenue. The net profit increased by 124 percent year-on-year and amounted to a historic PLN 3.5 million. EBITDA also reached a record high of PLN 4.3 million. This is 82 percent higher than in the first quarter of 2022.
eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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