Latest News
Leading Sportsbook and Platform provider, Novusbet signs with Flows
Sportsbook and platform provider, Novusbet signs partnership agreement with Flows, the industry’s award-winning no-code automation platform.
Leading Cyprus-based sportsbook and PAM, Novusbet, have today signed a partnership agreement with Flows for the provision of its no-code integration & automation platform. The partnership will enable Novusbet to build features and applications without code and increase innovation via Flows innovative automation technology.
Novusbet is a leading sportsbook and platform provider based in Cyprus, part of the Softquo group, which includes Goldenrace, xpress.tech and Spinmatic. Their commitment to innovation, exceptional user experience, and cutting-edge technology has established Novusbet as a prominent player in the industry.
Flows accelerate iGaming businesses by simplifying integrations and optimising workflows through a single interface and automation tool. This no-code tech enables suppliers to streamline processes and save significant time and cost. Acting as a seamless bridge between systems and technologies, Flows facilitates smooth data flow and automated workflows, enabling sportsbook and casino suppliers to enhance efficiency, reduce manual work, and eliminate information silos. Flows’ groundbreaking voice-activated development, Flo, empowers its customers to effortlessly create tailored digital products, leveraging the power of voice, automation, and AI language models. From simple alerts to complex multi-game jackpots, Flo revolutionises software solutions with an unrivalled user experience.
In integrating Flows Novusbet can effortlessly create new features, and automate personalised campaigns, promotions, and betting options, all without being hindered by complex technical procedures. With Flows, Novusbet will have the flexibility to innovate and respond to changing trends without requiring extensive technical knowledge or resources.
Domenico Mazzola, Director of Sales said: “ We are thrilled to announce our partnership with Novusbet, a leading sportsbook and platform provider. This collaboration showcases the trust and confidence Novusbet has placed in Flows’ no-code automation platform. It’s an exciting opportunity to empower Novusbet with the ability to build features and applications effortlessly without the need for code. By leveraging Flows’ innovative automation technology, Novusbet can drive innovation and enhance operational efficiency, resulting in significant time and cost savings. We are excited about the prospects of this partnership and look forward to seeing how Novusbet utilises our technology to engage its customers and drive a competitive edge within the industry. “
Simone Suppa, Head of Operations at Novusbet/Xpress.tech, said: “With great enthusiasm, I announce our partnership with Flow’s remarkable no-code automation platform. This collaboration epitomises the trust and confidence we have placed in Flows, empowering our companies to effortlessly construct remarkable features and applications without the constraints of code. Leveraging Flow’s cutting-edge automation technology, we unlock a world of innovation and operational efficiency, saving precious time and resources. This partnership holds immense potential, and we eagerly anticipate witnessing how we will use it combined with Novusbet and Xpress.tech platform to captivate our customers and gain a competitive edge in our industry.”
Latest News
Microgaming launches football games StrikerX and SoccerX aimed at acquisition
Crash and instant win formats target fast onboarding, mobile play and low-friction mechanics, with RTP and max win figures disclosed for SoccerX.
Microgaming has launched two football-themed games, StrikerX and SoccerX, positioning them as “gateway” titles designed to support player acquisition for operators.
The supplier said the releases are built around quick-result gameplay and low-friction entry, with mechanics intended to be easy to pick up. StrikerX is a Crash game, while SoccerX is an Instant Win title, with both designed for fast loading and mobile performance, according to the company.
SoccerX is built around a penalty shootout format where players pick a shot and attempt to beat the keeper while progressing up a prize ladder. Microgaming said the ladder can be cashed out at any point or pushed further. The company lists the game’s RTP at 96.00% and a top win potential of up to 12,500x, and says players can choose their own volatility.
StrikerX allows players to place up to two bets in a single round, using different strategies at the same time, while “dynamic game events” increase the multiplier as play progresses, according to Microgaming. Its Ultimate Shot feature triggers at 100x and introduces bonus multipliers ranging from x1 to x100, with win potential of up to 10,000x.
A Microgaming spokesperson said: “Acquisition is not just about visibility, it is about removing friction. With SoccerX and StrikerX, the aim was to create games that are quick to load, quick to understand and easy to get into, which makes them very effective at opening the door to a wider portfolio. Football gives both titles an immediate hook, but the bigger value is in having formats that can bring in new audiences and still give them a reason to stay.”
The post Microgaming launches football games StrikerX and SoccerX aimed at acquisition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Gaming in Germany Conference sets Nov 10, 2026 date in Berlin, names first speakers
The 2026 Gaming in Germany Conference will take place on Tuesday, November 10, 2026, at the DoubleTree Hilton Ku’damm in Berlin. The organisers have also announced the first confirmed speakers for the annual regulated iGaming-focused event.
Conference topics will include the ongoing evaluation of the 2021 State Gambling Treaty (GlüStv 2021), the “current & future permissibility of new products” including prediction betting, sweepstakes and eSports betting, and the future of remaining gambling monopolies in Germany and Austria. The programme also flags market re-regulation in Austria and “strategies for countering offshore offerings and to #ReclaimTheMarket for licensed operators.”
Confirmed speakers listed by the organiser include a senior GGL representative, Dr. Damir Boehm (CEO, Tipwin), Dr. Christian Piska (Professor, Faculty of Law, University of Vienna), Dr. Joerg Hofmann (Senior Partner, Melchers Law Firm), Vasiliki Panousi (Regulatory Affairs Senior Manager, Kaizen), Josh Hodgson (COO, H2 Gambling Capital), and Mohamed Messaoudi (Director, Digital Vault Product, Trust & Sign, Docaposte), among others.
Gaming in Germany founder Willem van Oort said: “I am extremely pleased with this year’s speaker lineup. We are undeniably bringing an impressive amount of expertise to the stage – including, of course, a significant amount of business and regulatory experience. Since we will be discussing, among other things, the outcome of the evaluation of the GlüStv 2021 – something that is highly relevant to the entire sector – I am very glad about the amount of thought leadership that we have managed to bring together so far.”
The organiser said registration is open and issued a call for additional speakers, specifically seeking expertise on business topics including media and marketing, affiliation, compliance and operations.
The post Gaming in Germany Conference sets Nov 10, 2026 date in Berlin, names first speakers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Highlight Games’ platform clears Italy’s ADM collaudo certification
Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.
Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.
Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.
The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.
Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’
The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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