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Altenar launches in Bulgaria as next stage of Palms Bet partnership

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Latest European expansion to see Altenar power Palms Bet’s Bulgarian operations

Altenar, the leading sportsbook and iGaming software provider, has completed the next step in its global expansion deal with operator group Palms Bet.

The agreement sees Altenar secure its foothold as one of the leading tech providers in Europe, by going live with Bulgaria’s top sports betting operator.

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Bulgaria has long been one of Altenar’s key focuses, with a projected sports betting revenue of more than €850m in 2026, almost €600m more than six years previously.

The deal will see Palms Bet’s Bulgarian customers enjoy Altenar’s award-winning multi-channel sportsbook technology, as well as a wide range of sports, esports and virtuals selections.

Palms Bet was the first gambling company in Bulgaria to be listed on the Bulgarian stock exchange and currently offers more than 20,000 sporting events to bettors.

The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.

The move is the latest in a series of partnerships between the leading multi-channel sportsbook provider and Palms Bet, which now sees their operations live together across multiple European and African markets.

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Commenting on the deal, George Mavridis, Account Manager at Altenar, said: “We have always discussed how significant Bulgaria is to us and we are thrilled to continue growing in this new market with Palms Bet. 

“We were delighted to launch in Kenya and Peru earlier this year together, and we know Bulgaria is full of potential. We look forward to helping our partners maximise their customer engagement, as well as continued expansion alongside Palms Bet.”

Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, added: “By integrating Altenar into our platform, we are confident that we will enhance player engagement and solidify our position as one of the leading gaming companies worldwide.”

Altenar has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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Balkans

Wazdan further expands European footprint with mrbit.bg partnership

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is continuing its impressive European expansion after signing a deal with mrbit.bg, a Bulgarian-based top-tier casino operator.

Through this partnership, Wazdan is bringing its acclaimed collection of player-favourite slots to mrbit.bg’s platform, such as Power of Gods™: Hades, Sizzling Eggs™ and the entire Hot Slot™ series.

mrbit.bg’s customers will also get to experience Wazdan’s signature engagement-boosting features, including the incredibly popular Hold the Jackpot™ bonus round, Cash Infinity™ and Sticky to Infinity™. These mechanics have proven to drive player retention and casino revenue across numerous regulated markets.

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One of the fastest-growing casino brands in Europe, mrbit.bg boasts a constantly expanding customer base, alongside being one of the few operators in Bulgaria with official mobile apps for increased availability.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We are thrilled to partner with Mr. Bit, an established operator with a strong presence in several key European markets. Their player-centric approach aligns perfectly with our focus on designing immersive, feature-rich games.

“By launching our top-performing titles on mrbit.bg’s platform, we are able to extend our award-winning content to an even wider audience. This collaboration is an exciting milestone in our European growth strategy.”

Anastasia Ardelean, Head of Marketing at mrbit.bg, added: “Our team has been preparing long and hard to enter the Bulgarian market and finally we have done it! Players can enjoy amazing slots not only on the mrbit.bg website, but also in our official applications, which are available in the most popular stores: Google Play and Apple Store.

“I sincerely thank the Wazdan team for their cooperation. Together we are providing a new level of service to the Bulgarian market, and the quality will continue to increase.”

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The post Wazdan further expands European footprint with mrbit.bg partnership appeared first on European Gaming Industry News.

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Balkans

CT Gaming to Showcase its Latest Products at the Belgrade Future Gaming Exhibition

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CT Gaming is going to showcase its latest products at the Belgrade Future Gaming exhibition, which will take place on May 28–29 in Belgrade, Serbia. At its booth, the company, which celebrates its 25th anniversary this year, will present a curated selection of products and solutions tailored to the preferences of local customers.

CT Gaming will present the slot machines Next 27/27/27 and EZ Modulo 32/32/32, the multigame packages Diamond King 3 and Mermaid’s Quest, as well as the casino management system – Rhino.

The spotlight at the stand will be on Diamond King 3, the newest multigame from the Diamond King series. It includes 50 captivating games that combine classic titles with exciting new ones, as well as the legendary trio from Mega Jack – Aztec Gold, Champagne 20, and Slot-O-Pol, with enhanced graphics and captivating concepts. 20 of the games are linked to the 3-level progressive Diamond Tree Jackpot.

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“The return of the legendary trio from Mega Jack reminds us of one of the company’s first major breakthroughs, which continues to reap success. By reviving the three classic Mega Jack games, we allow customers to experience our legacy in a new and modern way,” Biser Bozhanov, Director of Strategy and Business Development at CT Gaming, said.

The casino management system – Rhino has new and improved functionalities, combining everything necessary for managing gaming halls of all kinds.

“Serbia is one of the most valuable markets, and over the years, we have established long-term and strong partnerships that we look forward to further strengthening during this event,” Biser Bozhanov said.

The post CT Gaming to Showcase its Latest Products at the Belgrade Future Gaming Exhibition appeared first on European Gaming Industry News.

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Wazdan marks Croatian market entry with PSK partnership

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has entered the Croatian market after signing with PSK, a leading operator in the country.

The provider is taking some of its most acclaimed slots live with the operator, including player-favourites such as 9 Coins™ 1000 Edition, Hot Slot™: Magic Bombs, Burning Stars 3™, which will become available to Croatian players for the very first time.

A prominent operator in the country since 1998, PSK is part of the internationally-known Fortuna Entertainment Group. With over 900 employees and a constantly growing player base, the brand is set to enrich its content offering with Wazdan’s titles.

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Croatia marks the newest market entry for Wazdan, which further boosts its impressive European performance as a result of this deal. More partnerships in the country are expected to be announced in due course.

Radka Bacheva, Sales and Business Development at Wazdan: “Croatia is a country that boasts a fantastic amount of potential, so we’re delighted to be entering the market for the very first time with PSK, a top-tier operator.

“We’re bringing a range of our top-performing titles to its platform, and are excited to see the reception from Croatian players towards our mechanics. We’re confident this will be the start of a successful collaboration.”

Martina Pehar, Group Product Specialist at PSK said: “It’s an honour to welcome Wazdan to the Croatian market for the first time as part of this deal – we’ve seen the reception to their dynamic slots across the world, and we’re thrilled to be bringing them to our players.

“Wazdan bring a fantastic collection of their titles to our platform, including standouts such as Power of Gods: Hades and Clover Lady, that we’re sure our customers are going to embrace. We look forward to seeing the results!”

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The post Wazdan marks Croatian market entry with PSK partnership appeared first on European Gaming Industry News.

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