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BETSSON ACQUIRES SPORTS BETTING AND GAMING OPERATOR BETFIRST IN BELGIUM AND ENTERS INTO PARTNERSHIP WITH GROUPE PARTOUCHE TO LAUNCH ONLINE CASINO OFFERING ON THE BELGIAN MARKET

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Betsson AB today announces the Group’s acquisition of the leading Belgian sports betting and gaming operator betFIRST for a total value of EUR 120 million, of which up to EUR 3 million is an earnout payment subject to certain conditions being met, all payable in cash. At the same time, Betsson and Groupe Partouche, the publicly listed leading French casino operator, today announce a new strategic partnership in order to offer online casino services in regulated markets. A first joint online casino offering should be launched in Belgium during 2023, subject to officially obtaining the required licenses. These two strategic initiatives are fully aligned with Betsson’s ambitions to deliver profitable growth, with a preference for growth in locally regulated markets in the long term.

Betsson has agreed to acquire all shares in the betFIRST Group, which operates a sports betting and gaming business under the brand betFIRST in Belgium. The total up-front consideration of the acquisition is EUR 117 million on a cash and debt-free basis, payable in cash. In addition, Betsson may pay up to EUR 3 million as earnout, subject to delivery on certain agreed financial targets. The initial consideration for the acquisition is equivalent to a multiple of 10.0x betFIRST’s estimated EBITDA for the financial year 2023.

Established in 2011, betFIRST is a leading B2C operator in the locally regulated online gaming market in Belgium, offering sports betting and dice games. betFIRST is a leading brand for sports betting in Belgium with a proven track record of successful customer acquisition and revenue growth. betFIRST holds a license for online sports betting and a license for online dice games in Belgium. In addition to the online business, the company also operates across approximately 450 points of sale in Belgium and also owns a gaming arcade. In the last financial year ending 31 December 2022, betFIRST recorded net gaming revenue of EUR 51.2 million and adjusted EBITDA of EUR 10.0 million.

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The new partnership with leading French casino operator Groupe Partouche will combine Betsson’s expertise in the online gaming sector and Groupe Partouche’s market leadership in land-based casinos to deliver an attractive online casino offering tailored to the local market. Groupe Partouche operates land-based casinos in France and Switzerland and also holds an offline casino license in Belgium, which can be extended to an online casino license. With such a license, a full range of online casino products can be offered to the Belgian market. Subject to the required licenses being granted by the Belgian regulator, the aim is to launch the online casino offering in Belgium during 2023. Betsson and Groupe Partouche are committed to developing their new collaboration and exploring additional ways to expand the partnership.

The acquisition of betFIRST and the partnership with Groupe Partouche will provide Betsson with critical access to the competitive Belgian market, a further diversified geographical footprint and an increased share of revenue from locally regulated markets. Betsson intends to continue operating the betFIRST sports betting business as it is today while exploring potential synergies in the mid-to-long term.

Pontus Lindwall, CEO and President of Betsson AB, commented: “We are very excited about entering the Belgian market together with our partners Groupe Partouche and see a strong strategic fit with the acquisition of betFIRST. At Betsson, our growth strategy revolves around extending our presence into new markets, particularly in locally regulated or soon-to-be regulated markets. Belgium, where the online gaming market is regulated since 2011, aligns very well with this strategy. Our business model is highly scalable, and these initiatives will add revenue and strengthen our profitability over time.”

Betsson is able to finance the acquisition with existing cash from its balance sheet and within existing credit facilities.

Completion of the acquisition of betFIRST is not conditional on regulatory approvals and is expected to occur on or around July 5, 2023.

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Betsson has engaged Lazard as financial advisor and Gernandt & Danielsson as principal legal advisor (together with Van Bael & Bellis and Edson Legal as legal advisors in Belgium) in connection with the acquisition.

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Week 24/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

ELA Games, announced the release of its conceptually new game “Joker Cashpot”. The new slot game aims to attract players with its exciting mechanics, a balance of strategy and randomness and traditional colourful design by the studio’s artists. Joker Cashpot is a rare example of a creatively modified slot where the player can accumulate and multiply rewards.

 

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Yggdrasil has partnered with ReelPlay to offer up to 10,000 ways to win in feature-filled dystopian release Armageddon 10K WAYS™. The cascading slot transports players into a hellish oblivion where spinning the reels can stave off otherworldly invaders and rack up prizes by way of Bonus Respins, 10K Ways and four local jackpots. The Bonus Respins feature is triggered whenever players land six or more scatter symbols anywhere on the reels.

Yggdrasil and ReelPlay unleash hell on earth in Armageddon 10K WAYS™

 

Habanero brings fairytale magic to its latest slot Waltz Beauty, where mystery symbols and multiplier rewards await players. Set on a 6×4 grid, the game sets the scene with an enchanted palace where a host of princesses populate the board as its symbols which must form matching combinations across 25 paylines.

Habanero dances with the beast in new release Waltz Beauty

 

Booming Games is proud to announce that its highly-anticipated title, Ronaldinho Spins, is now available to players worldwide. Ronaldinho Spins is the first slot game ever created featuring the image of international football superstar Ronaldinho Gaucho. After months of development and refinement, the slot is now set to deliver entertainment and joy with its stunning visuals and exciting features.

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Amusnet brings you a fruity delight with its new classical video slot. The 5-reel 10 fixed paylines game offers colourful and yummy-looking gameplay. Packed with fruity symbols, sizzling design and captivating sound effects, 10 Power Hope promises a thrilling gameplay experience filled with fiery wins.

Go Hot or Go Home with Amusnet's newest slot release 10 Power Hot

 

Thunderkick has released the newest addition to its expanding collection, Sword of Arthur, taking players on a journey to King Arthur’s Ancient Briton. King Arthur himself features as the game’s highest-paying symbol, followed by his armour and shield, while the low-paying icons are represented by fantasy-style playing card symbols. The legendary sword of Arthur takes centre stage as the Wild and Scatter, helping to form wins and trigger the Bonus Game.

Thunderkick reignites Arthurian legend in latest slot Sword of Arthur

 

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With the cream of European football preparing to showcase their skills on the grass at Euro 2024 in Germany starting this week, Apparat Gaming icon, Jack Potter, has set out on a mission to spread the beautiful game to ancient Egypt in the quirky new adventure, Jack Potter and The Book of Football.

 

Triple Edge Studios, part of Games Global’s exclusive studio network, has launched its latest feature-filled title, Goal Strike Rising Rewards™, kicking off the excitement ahead of a big summer of football. Set within an electrifying football stadium and showcasing five reels with varying rows of 3-4-5-4-3, players spin the slot’s unique reelset that is adorned with football shirts, boots, and whistle symbols for the chance to unlock a variety of innovative multiplier and free spins features and win increasing jackpots via the Rising Rewards™ mechanic.

 

Not all pigs are happy in mud and that’s certainly the case for the two porkers in the latest slot from Fantasma Games. Gold Pigger is already live with a limited number of operators, and a truly flying start with initial key player KPIs up +100% from an already very successful 2024 game release performance.

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PG Soft has released its highly infectious video slot, Zombie Outbreak. The game unfolds within an apocalyptic world where the undead rise on the 5 reels, featuring a layout with 4 rows on reels 1, 3, and 5, and 5 rows on reels 2 and 4. One of the many electrifying features of Zombie Outbreak is the Expanding Wild symbol, which replaces all symbols aside from the Scatter symbol.

The game unfolds within an apocalyptic world where the undead rise on the 5 reels

 

 

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The post Week 24/2024 slot games releases appeared first on European Gaming Industry News.

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PG Soft launches infectious Zombie Outbreak title

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PG Soft, a world-class digital mobile games company, has released its highly infectious video slot, Zombie Outbreak.

The game unfolds within an apocalyptic world where the undead rise on the 5 reels, featuring a layout with 4 rows on reels 1, 3, and 5, and 5 rows on reels 2 and 4.

One of the many electrifying features of Zombie Outbreak is the Expanding Wild symbol, which replaces all symbols aside from the Scatter symbol. These Wild symbols appear exclusively on reels 2 and 4,  mutating into Expanding Wild symbols with three multipliers within each symbol.

The multipliers inside the Expanding Wild symbol can range from: x1 x2 x3, x2 x3 x5, x3 x5 x12, x5 x10 x15, or x10 x15 x25. Before winning totals are paid out, the smallest multiplier value from each Expanding Wild symbol is displayed at the foot of the reels. Wins are then multiplied by the collected multiplier value.

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The Expanding Wild symbol remains on the reels until the end of the spin or until all three multipliers have been collected.

Players seek out the Free Spins Feature, which is triggered with three hazardous Scatter symbols appearing on screen. Once entering Free Spins, any collected multipliers stay active until the feature’s conclusion. Players have the chance to retrigger free spins. For those hungry to enhance chances of a win, the Feature Buy button offers a direct route into the Free Spins feature.

PG Soft’s spokesperson commented: “The news of Zombie Outbreak’s release will spread fast and we expect a feeding frenzy from players thanks to its stunning gameplay. It is designed to provide an exhilarating experience with its clever features and opportunities for big wins.”

The post PG Soft launches infectious Zombie Outbreak title appeared first on European Gaming Industry News.

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SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia

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The SBC Summit Tbilisi 2024 is set to bring together the key players in the iGaming and sports betting industries from June 25-26, 2024, at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Organized by SBC Events in collaboration with Sports Media Holding, this event promises to be a pivotal gathering for professionals targeting the burgeoning markets of Eastern Europe and Central Asia.

A Gateway to Eastern Europe and Central Asia

The second edition of the SBC Summit Tbilisi is designed to offer unparalleled insights into the high-potential markets of the Black Sea, Eastern Europe, and Central Asia. This premier conference is a must-attend for those looking to expand their business into complex and diverse regions such as Georgia, Romania, Serbia, Bulgaria, Kazakhstan, and Slovenia. The event provides a unique platform to understand the local regulatory landscapes, cultural nuances, and market opportunities.

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Comprehensive Conference Agenda

The SBC Summit Tbilisi 2024 will feature a rich conference agenda that brings together C-Level executives and industry experts to discuss a wide range of topics. Attendees can expect to gain valuable knowledge on:

  • iGaming trends and innovations
  • Emerging market opportunities
  • Regulatory updates and compliance strategies
  • Outsourcing and business relocation opportunities

Who Will Be There?

The summit is expected to attract over 1,500 delegates, including 600 operators, 150 affiliates, 60+ speakers, and 30 exhibitors. This diverse gathering offers a fantastic opportunity to network with key decision-makers, generate leads, and forge meaningful partnerships.

Networking Opportunities

SBC Events are renowned for their exceptional networking experiences, and the Tbilisi Summit will be no exception. From the moment attendees step into the venue, they will be treated to an all-inclusive networking environment. Designated areas on the show floor will provide hot refreshments, breakfast, and lunch, along with various bars offering favorite drinks throughout the venue.

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Evening networking events will take place in some of Tbilisi’s most upscale locations, providing a relaxed and enjoyable atmosphere to continue business discussions and build new connections.

Special Features

  • Keynote Speaker: Chris Bird, CEO of The Raheem Sterling Foundation and former COO of Manchester City, will share his insights and experiences, adding significant value to the event’s agenda.
  • VIP Networking: Attendees can look forward to an exclusive VIP networking experience, ensuring they can connect with the most influential figures in the industry.
  • Held in Collaboration with Sports Media Holding: As a leading service aggregator in the EE&CIS region, SMH Global brings a wealth of expertise and networking opportunities to the event.

Why Attend?

The SBC Summit Tbilisi 2024 offers an unmatched opportunity to gain a foothold in the promising markets of Eastern Europe and Central Asia. With a comprehensive agenda, top-tier speakers, and exclusive networking events, this summit is the ideal platform for industry professionals to learn, connect, and grow their businesses.

For more information and to register, visit the SBC Summit Tbilisi website.

The post SBC Summit Tbilisi 2024: The iGaming and Sports Betting Event where Eastern Europe Meets Central Asia appeared first on European Gaming Industry News.

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