Latest News
CasinoBeats Summit achieves a momentous triumph by doubling its numbers
SBC celebrates the resounding success of its 5th edition of the CasinoBeats Summit, which has shattered all previous records.
Witnessing an exceptional 50% surge in attendee participation, attracting over 3,000 registered delegates, this casino-focused event held from 23rd to 25th May at the InterContinental Hotel in Malta, also doubled the number of sponsors and exhibitors eager to showcase their brands and offerings.
Uniting the industry’s crème de la crème, the event presented a highly engaging conference agenda centred around product and market-focused discussions. The summit featured an exceptional lineup of over 200 distinguished speakers who delved into a wide range of topics, spanning from leadership, affiliation and market regulations to game mechanics and player psychology.
Among the notable speakers were Andrew Rhodes (CEO, UKGC), Silvia Hoppe (Group CMO, Wunderino & Mybet), Alexander Martin (CEO, SKS365), Dainis Niedra (CEO, Enlabs, Entain), Elena Shaterova (CCO, 7777 Gaming), Andrew Rushgrove (Managing Director – Gaming, Sky Betting & Gaming) and many other esteemed individuals.
“What stood out to me was the selection of topics and the variety, as well as the depth to which they were explored. I’ve noticed that other conferences often cover generic ideas, whereas here we delve into deep and specific subjects. We have people who actually work on sites, people who work constantly with regulatory commissions, so that was really a nice addition,” said Mariya Sayapina, Head of Performance at Game Lounge.
In addition, the Summit provided attendees with a dynamic show floor, featuring a diverse ensemble of 50 exhibitors. Notably, game providers were presented with the opportunity to showcase their work at the newly-introduced Game Innovation Stage, unveiling and pitching their latest titles and innovations to event attendees. Furthermore, attendees had the chance to deepen their engagement by visiting the presenting game studios in the dedicated Game Innovation Zone.
Rasmus Sojmark, CEO & Founder of SBC, “This year’s CasinoBeats Summit has surpassed all expectations, emerging as our largest and most successful edition to date. We embarked on a journey to reinvent the concept, striving to create a more engaging and immersive experience for the casino industry. Introducing game presentations, streamer sessions on the exhibition floor, six dedicated workshops, and roundtable discussions proved to be game-changers.
“Witnessing a bustling exhibition floor and packed conference rooms was truly incredible, as attendees fully embraced the myriad of business and educational opportunities offered by the event.”
This year’s CasinoBeats Summit also offered an extensive array of daytime and evening networking events, maximising opportunities for attendees to optimise their experience. The event lineup featured multiple gatherings and parties including the IMGL Breakfast Meetup, the Women in Gaming Breakfast, the Affiliate Lunchtime Meetup, the pre-registration and networking reception at SKYBeach, InterContinental, the official CasinoBeats Summit Networking Party at The Edge, Radisson and the CasinoBeats Closing Party at Infinity by Hugo’s.
“I found the networking elements to be extremely valuable, and what is truly amazing is that you provide the opportunity for all delegates to attend all the networking parties, which is crucial in this industry. I made numerous contacts and engaged in insightful conversations with many industry leaders. The entire experience was powerful,” said Dorota Gruszka, Marketing Manager at Booming Games.
Additionally, exclusive affairs such as the Affiliate Leaders VIP Dinner and the SBC Leaders & C-level VIP Dinner provided a perfect ambience for like-minded individuals to engage in meaningful conversations in a formal yet relaxed environment.
The Game Developer Awards marked the grand finale of the event, with Arsenal legend Gilberto Silva and returning host Trudy Kerr taking the stage. A total of 23 awards were presented, recognising outstanding achievements in the industry and honouring the best companies, casino titles, and individuals. Notable winners included Relax Gaming, BGaming, Brian Christopher, Barbara Bang and AvatarUX, among many other deserving recipients.
“We are extremely fortunate to have such a high calibre of game developer studios attending our event. This night presented a great opportunity to celebrate their work and contribute to further elevating the profiles of these studios,” Sojmark added.
Following the momentous success, the highly anticipated CasinoBeats Summit is set to make its return on 21 – 23 May 2024, once again taking place at the InterContinental Hotel in Malta.
Powered by WPeMatico
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
-
Australia6 days agoFormer Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties
-
CFTC7 days ago
Novig Secures CFTC Designation, Bringing the First Prediction Market Built for Sports Fans Nationwide
-
LatAm7 days ago
Innovative payment solutions provider teams up with leading LATAM fintech platform to expand digital wallet access for online betting customers in Mexico
-
Alberta7 days ago
Why Alberta Represents the Next Major Growth Opportunity for Gaming Operators
-
Alberta7 days ago
MediaTroopers lines up eight operator partners ahead of Alberta launch
-
Alina Mihaela Popa Chief Commercial Officer at ICONIC217 days ago
ICONIC21 launches live casino and RNG titles with Maxbet in Romania
-
ATG6 days ago
ATG Casino player in Sweden wins €2m jackpot powered by EveryMatrix
-
game launches6 days ago
Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize
