Canada

Canadian Gaming Summit Puts the Spotlight on SIGA’s Business Model and Commitment to the Community

Published

3 years ago

May 25, 2023

Patricia Cook, Vice President of Corporate Affairs, and Desiree Gervais, Vice President of Human Resources, of the Saskatchewan Indian Gaming Authority (SIGA), will discuss SIGA’s introduction to the digital gaming market and pioneering approach to regulatory agreements and revenue-sharing models, during an exclusive Keynote Fireside Chat at the 26th edition of the Canadian Gaming Summit.

The “First Nations partnerships: the SIGA model in action” keynote panel, will be an instrumental addition to the Leadership & Growth conference track, during the second core day (Thursday June 15th) of Canada’s premier gaming and betting event, which takes place at the Metro Toronto Convention Centre.

Officially established as a non profit organization in 1995, SIGA has flourished for over 25 years , establishing a casino empire that encompasses seven land-based casinos whilst implementing an innovative revenue sharing model which reinvests 100% of net income back into the Saskatchewan community. In November 2022, SIGA launched with provincial partners, the first online gambling and sports betting website PlayNow.com for Saskatchewan.

During the exclusive keynote session, Cook and Gervais will discuss the avenues taken that have established SIGA as such an influential force in Canada. During the talk, discussions will be centered around how SIGA was able to perfect the Gaming Framework Agreement to legally run the first digital gaming enterprise in the province. Additionally, the keynote will cover the innovative financial model that has increased the company’s growth, whilst simultaneously establishing SIGA as a highly respected pillar of the Saskatchewan community. Moreover, the panel will explore how these models can be implemented by other First Nations in their respective provinces .

With an illustrious and influential 20 year career in human resources, Desiree Gervais has an unparalleled wealth of experience and knowledge within the HR sector, having honed her expertise working with the First Nation government as well as highly regulated environments in the energy and mining sectors. In February of 2022 Gervais took the role of Vice President of Human Resources at SIGA and has continued her conscientious and diligent approach to HR, helping expand the scope of the SIGA brand whilst continuously strengthening the relationship with the wider community.

Patricia Cook has been Vice President, Corporate Affairs at SIGA for the past 18 years and has an active role in overseeing areas of communications, media relations, public relations as well as the SIGA’s Corporate Social Responsibility Programs. Cook’s 19 years working for Prince Albert Grand Council prior to SIGA have equipped her with an experience and skill set that has helped establish SIGA as one of the most prominent brands in the Canadian space and continues to do so as they continue their journey into the digital realm.

With such an in-depth wealth of knowledge surrounding the Saskatchewan province, non profit organizations and the wider gaming industry, Gervais and Cook offer a unique and unparalleled insight to how to implement successful revenue sharing models that support local communities, whilst spurring company growth and adhering to regulatory frameworks. With many looking to SIGA’s model as the future of iGaming and sports betting in Canada, the keynote panel’s thought provoking and trailblazing discussion will be essential viewing for the event.

Rasmus Sojmark, CEO & Founder of SBC, said: “We are extremely excited to have the combined talents of Desiree Gervais and Patricia Cook at our keynote panel. It is important as an industry we constantly evolve and I hope to see a business model that prioritizes giving back to the community and dedicating resources to innovation and leadership, is one that will inspire other Canadian organizations.

Attendees will have the opportunity to partake in a plethora of panel discussions across the three day event, with dedicated conference tracks ‘Land-Based’, ‘iGaming’, ‘Sports Betting’, ‘Affiliates & Advertising’ amongst others.

Alberta

Greentube goes live in Alberta as province opens regulated iGaming

Published

14 hours ago

July 20, 2026

Wladimir P.

greentube-goes-live-in-alberta-as-province-opens-regulated-igaming

Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes Wand of Riches 2, Rumble Riches Haulin’ Gold and Firecracker Frenzy Money Toad, as well as Silver Lux Big Win Spinner, Starlight Jackpots Captain’s Catch and Charming Lady’s Boom.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Greentube strengthens Canadian presence with Alberta debut as market opens

Published

14 hours ago

July 20, 2026

GamingAmericas.com

greentube-strengthens-canadian-presence-with-alberta-debut-as-market-opens

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has gone live in Alberta as the Canadian province opens as a newly regulated iGaming market, providing a significant new opportunity for the supplier in North America.

The Alberta market opening marks a key moment for the Canadian iGaming industry, becoming only the second province to regulate after Ontario, and the open framework officially replacing the long-held monopoly previously held by Play Alberta.

Greentube’s go-live follows a rigorous regulatory and technical due diligence process, with the company securing registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province.

The development builds on Greentube’s established presence in Canada, where the company has been live in Ontario since 2022, and represents a significant step forward in its continued North American expansion strategy.

As part of the Alberta launch, players gain access to a curated selection from Greentube’s portfolio. The initial rollout includes Piggy Prizes Wand of Riches 2, Rumble Riches Haulin’ Gold and Firecracker Frenzy Money Toad, alongside established player favourites Silver Lux Big Win Spinner, Starlight Jackpots Captain’s Catch and Charming Lady’s Boom.

The mix has been carefully selected to reflect Greentube’s newest releases and strongest-performing titles, ensuring broad appeal for Alberta audiences from day one.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

The post Greentube strengthens Canadian presence with Alberta debut as market opens appeared first on Americas iGaming & Sports Betting News.

Canada

PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta

Published

4 days ago

July 17, 2026

GamingAmericas.com

penn-entertainment-launches-thescore-bet-sportsbook-&-casino-and-thescore-casino-and-hollywood-casino-standalone-apps-in-alberta

PENN Entertainment has announced the launch of theScore Bet Sportsbook & Casino in Alberta, as well as theScore Casino and Hollywood Casino standalone apps, further expanding the Company’s Canadian online gaming footprint and bringing its leading digital gaming brands to players across the province. These apps are now available across Alberta on iOS, Android, and are also available on the web.

The Alberta launch marks the next chapter in theScore Bet’s continued growth in Canada, building on its success in Ontario. Players in Alberta can now enjoy the uniquely integrated sports media and betting experience from two of Canada’s most trusted brands, theScore and theScore Bet, bringing live scores, news, stats, and betting together in one connected ecosystem.

In addition to sports betting, theScore Bet Sportsbook & Casino gives Alberta players access to a comprehensive online casino experience featuring hundreds of slots, table games, live dealer experiences, and exclusive games, including Blue Jays Blackjack.

Complementing theScore Bet Sportsbook & Casino experience, PENN is also launching standalone Hollywood Casino and theScore Casino apps in Alberta. Hollywood Casino, a popular online and retail casino brand, delivers a casino-first experience featuring an extensive portfolio of slots, table games, and live dealer content. For players who prefer a dedicated casino app, theScore Casino offers the same premium gaming experience, providing additional choice alongside the all-in-one theScore Bet Sportsbook & Casino app.

“Alberta has an incredible sports culture, and we’re excited to bring theScore Bet Sportsbook & Casino to players across the province. Fans already know and trust theScore, and with theScore Bet, we’re extending that connection into a seamless sportsbook and casino experience. Whether you’re following your favorite team, placing a bet, or enjoying casino games, we’ve built the experience around the way fans naturally engage with sports. We commend the Alberta government for introducing a regulated online gaming market for private operators and look forward to serving fans in one of Canada’s great sports markets,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

Alberta customers can now enjoy:

• Same Game Parlays, player props, and live in-game betting.

• Seamless betting integration with theScore’s trusted sports news, scores, and data.

• Hollywood Casino’s extensive portfolio of slots, table games, and live dealer experiences, including Blue Jays Blackjack, the Dancing Drums series, and Sweet Bonanza series.

The post PENN Entertainment Launches theScore Bet Sportsbook & Casino and theScore Casino and Hollywood Casino Standalone Apps in Alberta appeared first on Americas iGaming & Sports Betting News.