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ALPINE ANNOUNCES ULTIMATE CROSSOVER PARTNERSHIP WITH THE BLAST.tv PARIS MAJOR

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Alpine, part of the Renault Group, has announced a new partnership with the BLAST.tv Paris Major 2023. This partnership is the ultimate crossover between the automotive, motorsports and Counter Strike: Global Offensive (CS:GO) communities. Alpine will be the Official Automotive and Motorsport partner for the duration of the final stages of the Major, starting on May 8th with Challengers Stage through to the Champions Stage, taking place at the Accor Arena in Paris on May 18-21st, and will offer fans plenty to experience both inside and outside the arena.

Featuring the best 24 teams from across the globe competing for their share of a $1,250,000 USD prize pool, the BLAST.tv Paris Major 2023 is set to be one of the most highly anticipated events in the esports calendar. This year’s event is expected to draw in over 50k attendees and will be broadcast globally in more than 100+ territories and in 24 different languages.

The partnership between Alpine and the BLAST.tv Paris Major 23 embraces their joint ambition of celebrating all forms of competitive spirits. Born competitors, Alpine will use the partnership as a platform to raise the profile of racing within the esports community and connect both audiences with innovative activations at the event.

Alpine will be featured during the livestream across the Challengers, Legends and Champions Stage. For the final Champions Stage, Alpine will have a significant presence throughout the arena, with an A110 S on display and Alpine’s state-of-the-art simulator rigs from Trak Racer for attendees to try. CS:GO presenter and the host of the 2023 BAFTA Games Awards, Frankie Ward, will be the ambassador of the partnership and serve as the voice of Alpine at the event.

To align itself more closely with CS:GO aficionados, Alpine has partnered with Brock Hofer, the legendary CS:GO artist who has sold more than $3M worth of skins, who will unveil his latest creation at the event.

Further strengthening the relationship between the two brands, the BLAST.tv logo will be featured on the A523 during the 2023 Emilia Romagna Formula One Grand Prix. Fans will also be able to choose the gamertags for F1 drivers Esteban Ocon and Pierre Gasly during the Challengers & Legends phases, which will then proudly be displayed on both A523 during the same Grand Prix.

“The crossover between motorsport and CS:GO audiences is huge. While we always look for ways to grow our mainstream audience, it’s also fantastic to work with a community that is so passionate about competitive gaming. We are born competitors and are excited to align with an event that embodies competitive excellence”, said David Gendry, VP Sponsorship, Partnerships & Communication at Alpine. “A crossover like this hasn’t been trialled in esports before. We are very respectful of the CS:GO community which is why we wanted to engage with attendees in a way that would be natural, leaning on CS:GO icons to help us blend in with the scene.”

Robbie Douek, CEO of BLAST said: “The prospect of bringing together the passionate and fast-paced worlds of motorsport and competitive gaming through this partnership is hugely exciting for both brands. BLAST and Alpine share an ambition to bring fans to the very heart of our experiences and we have some exciting plans as part of this cross-collaboration. The BLAST.tv Paris Major is seen as one of esports’ pinnacle events of the year and provides the perfect platform to create unique activations for our audience in-arena and for those tuning in from all around the world in over 100+ territories.”

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Dmitry Starostenkov

EvenBet Gaming Launches its Turnkey Casino Platform and Game Aggregator

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EvenBet Gaming, a global card games and poker software provider, has expanded its product portfolio with the launch of its Turnkey Casino Platform and Game Aggregator, marking its formal expansion into the casino vertical.

With more than 20 years of experience in the poker industry, the move marks the next phase of growth for the company, bringing together its proven poker software and advanced casino solutions into a single framework.

At the core of this expansion is the Turnkey Casino Platform, designed to minimise launch friction and provide a structured and accessible entry into the market, supported by scalable infrastructure to facilitate long-term growth.

The ecosystem combines a ready-to-launch casino platform with EvenBet’s Game Aggregator, comprising over 15,000 titles from more than 230 providers. It also includes an advanced promotional and bonus toolkit, payment infrastructure, KYC tools, an internal revshare affiliate module and external CPA service integrations, enabling operators to launch and scale efficiently without needing extensive technical resources.

EvenBet’s strategy is designed to support a seamless product journey, accommodating both new market entrants seeking an efficient launch and established operators looking to expand their portfolio. Underpinned by a single player account and shared balance, the platform is built to drive cross-vertical engagement, enabling a natural transition between casino and poker.

Supporting this approach is its suite of purpose-built hybrid games tailored to casino players. One Click Poker removes the traditional poker lobby, eliminating a common barrier to entry, while Spins Poker blends player-versus-player gameplay with fast-paced, slot-style mechanics.

Additional casino side games and rewards within the poker lobby play a vital role in supporting the transition of poker players into casino, further optimising the two-way conversion pipeline.

With a track record of delivering first-class poker solutions to tier-one operators worldwide, the expansion positions EvenBet to unlock previously untapped revenue streams as it targets further global growth.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The integration of our Turnkey Casino Platform and Game Aggregator into the EvenBet ecosystem represents a natural evolution of our offering.

“The modular platform has been engineered to remove the complexities typically associated with launching a casino, while also providing a clear pathway to a full-scale poker product.

“By leveraging two decades of industry experience and deep technical expertise, we are well equipped to support operators at every stage of their journey, from initial launch to global scale.”

The post EvenBet Gaming Launches its Turnkey Casino Platform and Game Aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Italy

Amusnet Italy Announces Strategic Partnership with StarVegas

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Amusnet Italy has announced a new strategic partnership with StarVegas, a prominent operator in the Italian iGaming landscape. This collaboration represents another step in the company’s mission to deliver top-tier gaming content to local players.

Under the agreement, StarVegas will integrate a selection of Amusnet’s some of the most successful titles, known for combining the nostalgic appeal of classic slot design with cutting-edge technology. The partnership aims to enhance the operator’s premium casino offering, delivering a more diverse and high-quality entertainment experience to its established player base.

The launch features some of the market’s top-performing titles, such as Extra Crown and Shining Crown, the engaging mechanics of 20 Golden Coins, and the fan-favourite 20 Super Hot. These games are recognised for their seamless performance, intuitive gameplay and high-quality graphics.

“Partnering with StarVegas is a significant milestone for our growth in Italy. We are confident that our iconic portfolio will bring strong value to their players and further reinforce our position as a leading provider in the region,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are proud to welcome Amusnet to StarVegas, enriching our portfolio with a curated selection of titles inspired by traditional slot gameplay and enhanced with modern visuals and streamlined mechanics. This partnership reflects our commitment to delivering a diverse and engaging gaming environment, where accessibility, variety, and quality remain central to the player experience,” said Paolo Marchi, Brand Manager at StarVegas.

This agreement highlights Amusnet’s continued commitment to expanding its footprint in the Italian market, bringing its high-performing portfolio to an even broader audience.

The post Amusnet Italy Announces Strategic Partnership with StarVegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrew Kong

REEVO Announces New Partnership with Pitta+

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REEVO has announced a new partnership with Pitta+, an emerging iGaming content provider focused on delivering engaging slot titles and interactive gaming experiences to operators worldwide. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its content offering with dynamic titles designed to appeal to a broad range of player preferences.

Through this partnership, Pitta+’s portfolio is now available on the REEVO aggregation platform, giving operators seamless access to fresh and engaging content through a single, efficient integration. The addition of Pitta+ reinforces REEVO’s commitment to continuously enhancing its platform with diverse and high-performing content that supports operator growth.

For REEVO, this partnership reflects its ongoing strategy to collaborate with innovative studios that bring creativity and performance to its growing aggregation platform.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Pitta+ is another exciting step forward for REEVO as we continue to grow our aggregation platform with diverse and engaging content. What stands out is their ability to deliver accessible gameplay combined with strong themes that resonate across different player segments. At REEVO, we focus on building an ecosystem that helps operators succeed, and this partnership strengthens our ability to offer content that drives engagement and long-term value.”

Andrew Kong, Head of Business Development at Pitta+, said: “We are very excited to partner with REEVO and bring the Pitta+ game portfolio to their extensive network. This collaboration represents an important milestone for us as we continue expanding our global distribution. REEVO’s strong aggregation platform and global reach make them an ideal partner, and we look forward to building a successful and long-term collaboration together.”

The post REEVO Announces New Partnership with Pitta+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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