Affiliate Industry
Blexr acquires ThePOGG
Blexr has bought the UK-based website and ADR service, ThePogg, in a bid to expand its portfolio and B2B offering.
Blexr is expanding its presence in the online gaming space with the addition of ThePOGG to its brand portfolio. The site offers in-depth reviews of online casinos, providing prospective players with options from a selection of rigorously vetted online sites. In addition, the site offers a premium Alternative Dispute Resolution (ADR) service, which provides effective and low-cost mediation services for operators while creating a fairer landscape for players.
Blexr has acquired the site for a six-figure sum, highlighting the company’s commitment to enhancing the scope and capabilities of the service, further improving the industry for casinos and players alike.
Paudie O’Reilly, Founder and CEO of Blexr, commented on the acquisition, stating: “We know this acquisition will be a great addition to our existing product portfolio and expand our presence in our target B2B markets.
“The work Duncan has done over the years to build a trusted service at ThePogg is second to none and represents an enormous opportunity for Blexr to grow and develop that business.
“We have big plans in this space and are excited to see how it will grow in the coming months.”
Duncan Garvie, the founder of ThePOGG, will be joining Blexr as part of the agreement. He said, “I’m incredibly proud to be joining Blexr. We have worked hard to provide exceptional service to our users and clients over the past few years, and have developed the highest standards in the industry. I’m really happy to be joining an organisation that shares that same commitment.”
Blexr recently acquired New Zealand affiliate site CasinoReviews.net.nz and already owns a number of casino review sites for the Canadian, UK, and LATAM markets.
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Affiliate Industry
Better Collective Acquires AceOdds
In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.
AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.
Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”
Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.
The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.
The post Better Collective Acquires AceOdds appeared first on European Gaming Industry News.
Affiliate Industry
AskGamblers Launches AskGamblers Sports
AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.
Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.
In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.
Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.
“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”
The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.
Affiliate Industry
Amusnet Partners with Gamblers Connect
Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.
One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.
“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.
The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.
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