Compliance Updates
BeyondPlay secures licence from the Gambling Commission
BeyondPlay, the B2B start-up developing next-generation engagement software for online operators, has been granted a licence by the UKGambling Commission.
The securing of a Remote Casino Host and Gambling Software Licence from the Gambling Commission follows the granting of a B2B Critical Supply Licence from the Malta Gaming Authority in December 2022.
The GB licence is another major milestone for BeyondPlay, which offers a portfolio of community-oriented products that transform solo game sessions into captivating multiplayer entertainment experiences. Further licence applications are underway for Ontario, Sweden and various US jurisdictions.
Karolina Pelc, Founder and CEO of BeyondPlay, said: “This stamp of approval marks a momentous occasion, as BeyondPlay will introduce new and thrilling gaming experiences, offering unparalleled entertainment value and community play for real-money gaming operators in Great Britain.
“Our Multiplayer product boasts an array of features that exceed standard responsible gaming requirements. These features include low-stake and community-pooled betting, spectator mode and time-outs, which ensure that players can enjoy the product in a secure and enjoyable environment.
“We are extremely grateful to the team at Harris Hagan and our investors for their advice, cooperation and support throughout what has been a detailed and thorough qualification process, especially given the evolving nature of the product and investment structure of the business.”
Bahar Alaeddini, Partner at Harris Hagan, added: “We are very pleased to have navigated BeyondPlay through their licence application and to have played a part in their journey to obtaining a GB licence.
“Karolina and her fantastic team worked diligently, passionately and relentlessly, and always with good humour, throughout the process. We are thrilled for them and excited to watch BeyondPlay grow and see the opportunities that lay ahead.”
In February 2023, LeoVegas Group divested its initial 25 per cent shareholding in BeyondPlay to a group of strategic investors, including venture firm Bettor Capital. In under two years, BeyondPlay had generated a 73 per cent return for the Group’s investment arm, LeoVentures, and the transaction formed part of BeyondPlay’s larger fundraising effort, which is now complete and to be announced in due course.
The start-up has already secured four tier-one partners for its solutions, in Casumo, ComeOn Group, LeoVegas Group and Soft2Bet, with roll-out scheduled throughout Q2 and Q3 of 2023, and there are more partnerships in the works.
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Compliance Updates
Novibet Announces Digital Compliance Partnership with W2 by FullCircl
Novibet, a global leader in online betting, has announced that it has selected FullCircl’s identity solutions platform, W2, as its new digital compliance partner. The partnership will help Novibet meet regulatory compliance requirements and ensure its customers gamble in a safe and secure environment.
The solution W2 has designed for Novibet strikes the perfect balance between compliance and customer engagement. A suite of Anti-Money Laundering (AML) solutions provides the bookmaker with access to global sanctions, Politically Exposed Persons (PEPs), and watchlist data from key jurisdictions across South America, North America, and the EU, through a single API access point. Screening millions of records per month for Novibet prevents money laundering at initial onboarding stage, through ongoing monitoring, and at point of transaction. This ensures a swift journey for Novibet’s ever-growing customer base, whilst protecting its reputation.
Giannis Papastamou, Head of Customer Compliance & Group MLRO at Novibet, said: “W2 came highly recommended by DTI Solutions, a leading cyber security integrator to the gambling industry. This collaboration underscores our dedication to maintaining the highest standards of regulatory compliance and ongoing player protection while delivering a seamless and secure gaming experience for our customers. Based on what we’ve seen so far, we’re already keen to explore ways to integrate more of the W2 product suite into our platform.”
Jess Whitehouse, Head of Customer Success, Identity Solutions at FullCircl commented: “We are delighted that Novibet has selected W2 by FullCircl. We’re providing them with a best practice approach to gambling compliance, including non-intrusive identity verification checks that balance the need for customer due diligence (CDD) with frictionless onboarding and superior player experience. I would also like to thank our trusted partner DTI for their role in bringing this partnership to fruition.”
The post Novibet Announces Digital Compliance Partnership with W2 by FullCircl appeared first on European Gaming Industry News.
Compliance Updates
PGA of America Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign
The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly. public service campaign to promote responsible sports wagering.
Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla Golf Club in Louisville, KY—the partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms.
“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”
Launched in 2019, Have A Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” said AGA Senior Vice President of Strategic Communications Joe Maloney. “Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”
Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more information about the Have A Game Plan initiative and resources on responsible gambling, visit HaveAGamePlan.org.
Compliance Updates
A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe
A new analysis by EGBA concludes that 27 out of 31 European countries employ some form of multi-licensing for online gambling, with an overwhelming majority implementing a full multi-licensing approach.
In recent years, Europe has experienced a remarkable transformation in online gambling regulation. Just fifteen years ago, the landscape was vastly different. Most European countries lacked dedicated regulations for online gambling or operated under exclusive rights models where only state-owned entities had a monopoly to offer online gambling services.
But fast forward to today and the situation has evolved significantly. A new analysis by the European Gaming and Betting Association (EGBA) concludes that the multi-licensing model has become the predominant regulatory approach in Europe. Under this model, multiple companies are permitted to offer online gambling services within a country, provided they comply with strict regulatory obligations.
Key findings of the analysis:
- 27 out of 31 European countries have adopted some form of multi-licensing, indicating a robust trend towards open, competitive markets.
- Four countries currently do not have any form of multi-licensing: Finland, Iceland, and Norway maintain exclusive rights models, granting state-owned entities a monopoly over all online gambling services, while Luxembourg lacks dedicated regulations for online gambling.
- Of the 27 countries with multi-licensing, 23 countries have a full multi-licensing model for all regulated online gambling products in those countries.
- Four countries have a mixed model with partial multi-licensing: Slovenia and Switzerland each have a monopoly for online sports betting, while Austria and Poland each have a monopoly for online casino gaming and poker, with multi-licensing for all other online gambling products.
- Cyprus (casino gaming and poker) and France (casino gaming) each impose product-specific prohibitions but both have multi-licensing for all other regulated online gambling products.
- Finland is currently undergoing legislative reforms, and is expected to establish a multi-licensing framework for online gambling in 2026.
Maarten Haijer, Secretary General of EGBA, said: “The momentum towards full multi-licensing for online gambling in Europe is undeniable. While a few exceptions still exist, governments are concluding that public policy objectives, particularly related to consumer protection and tax generation, are more effectively met through well-regulated online competition. Finland’s current transition towards multi-licensing signals the impending end of the last online gambling monopoly in the EU, marking a significant regulatory milestone.
“Similar deliberations regarding the future of the online monopoly are inevitable in Norway and Iceland. Furthermore, the handful of countries with either partial monopolies or product prohibitions should strive for greater consistency and effectiveness in their policies by phasing these out. With over 15 years of regulatory experience in Europe, it’s clear that full multi-licensing offers the best pathway to enhance consumer protection, increase tax revenues, and ensure stronger regulatory control. The time has come for the last remaining European countries to embrace this optimal form of online regulation.”
The post A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe appeared first on European Gaming Industry News.
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