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ParlayBay partners with Swintt

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ParlayBay, the provider of innovative sports betting titles, has reached a content integration and distribution agreement with platform and services supplier Swintt.

The agreement will see the entire ParlayBay game portfolio, including new release Stack ‘Em, and popular esports title CS:GO, become available to the vast network of Swintt partners. ParlayBay games have a unique way of transforming the conventional sports betting markets by creating a game-changing experience for the players.

The games have been introduced with a design that enables a fantastic player-centric experience, with fast gameplay, consisting of short rounds and many features commonly seen in casino games.

With a bespoke, eye-catching lobby, an intuitive navigation system shows games based on the current sporting schedule along with an AI-based recommendation engine that offers customers their preferred betting games based on their favourite sports.

In addition to the titles available, the brand offers a unique promotional tool kit, for retention and player acquisition. “ParlayPowers” includes features like early bird bonuses, free bets, cash drops and much more to enhance the playing experience.

With various innovative elements designed to increase engagement and entertainment throughout the entire sports event, players don’t need to be experts to participate.

Patrick Nordwall, CEO at ParlayBay, said: “Swintt is one of the up-and-coming aggregators in the market and has a fantastic product. We are very excited to finally be able to announce this partnership, with a company that shares our vision for innovation in the online gaming industry.”

David Mann, CEO at Swintt, said: “ParlayBay is one of the most innovative and exciting providers of sports betting content in the iGaming industry right now and we’re thrilled to be able to offer their unique range of games to our casino partners going forward.

“Whether you’re a sports betting expert or a total novice, ParlayBay titles provide quick and simple game rounds that appeal to sports fans and casino players alike, making them a great way to add an extra dash of excitement to the day’s big events no matter where you’re playing from.”

While ParlayBay is still based around sports, the gameplay has a strong resemblance to casino and social games, combining the best of many products, all through a UI/UX-focused design.

Swintt is an award-winning provider of online casino content that currently boasts a rich and varied catalogue of over 150 slots and table games.

In addition to its in-house titles, the studio also offers a platform for third-party studios via its SwinttStudios partnership programme to enhance their online presence through Swintt’s extensive distribution network, which is comprised of over 300 operator brands in a wide range of global markets.

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Groove says its aggregator library passes 20,000 casino games

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Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.

According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.

Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”

The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive

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Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.

According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.

The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.

Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:

“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”

The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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OS Studios names Ishaan Arya country manager to lead India expansion

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OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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