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Canadian Gaming Summit Gets a New Addition with SBC First Pitch Competition for Startups

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SBC is thrilled to announce the inclusion of SBC First Pitch in the 26th edition of the Canadian Gaming Summit, scheduled to take place from June 13-15 at the Metro Toronto Convention Center.

This startup competition for sports betting and iGaming firms has been successfully conducted at SBC Summit North America in New Jersey and the global flagship SBC Summit Barcelona event. With SBC now managing the Canadian Gaming Summit, the First Pitch competition will be a vital component of the Growth and Leadership track on the second full day of the event (June 15).

The inclusion of SBC First Pitch in this prestigious summit underscores SBC’s commitment to supporting the brightest entrepreneurs and most innovative startups in the sports betting and iGaming space.

The SBC First Pitch application period is officially open and will remain so until April 30th. A panel of esteemed judges will meticulously evaluate each submission to assess their alignment with the application criteria, and ultimately select the five most promising startups with the strongest pitch decks.

The selected companies will receive the opportunity to present their groundbreaking products in front of industry leaders and investors, as well as compete for a chance to secure an exclusive prize package already valued at CA$30,000, designed to support their future development and growth plans.

The competition will be judged by a group of highly respected professionals, including Benjie Cherniak (Principal at Avenue H Capital, LLC), a distinguished investor and advisor in the sports betting industry, and Dani Lipkin (Managing Director of Global Innovation Sector TMX Group), an expert in guiding private companies and their shareholders through the process of raising equity capital in Canada. Before the application deadline expires, SBC will be including additional judges to the list.

The winner of the competition will receive an exceptional package, already valued at $30,000, which will be further enriched by the time of the event. The prize package includes:

  • A six-month subscription to Eilers & Krejcik Gaming’s Sports & Emerging Verticals, a boutique research firm that specializes in providing comprehensive services to the gaming equipment, sports, and interactive gaming sectors within the global gaming industry. This subscription alone is worth $25,000.
  • An exclusive brand or web design package, valued at $2,800, from Vegas Kings, the premier iGaming design and development agency that has been trusted by leading brands such as Ladbrokes, Betfred, Spinomenal, BetConstruct, and more.
  • A comprehensive promotional package from SBC Media, including six months of advertising on either SBC Americas or Canadian Gaming Business, newsletter advertising, as well as two featured editorials promoting the winning business. This package alone is valued at $12,000.

Sue Schneider, VP of Growth and Strategy at SBC, said, “One of our previous winners, Parleh Media Group, is a Canada-based company, and the country itself is a well-established tech hub and a centre for global investment. So, this inaugural edition is sure to attract exciting entries, and we can’t wait to see what innovative products and ideas the Canadian startup scene has in store.

“It’s SBC’s first involvement in the Canadian Gaming Summit as an organizer, and adding the First Pitch competition to the event schedule was a no-brainer. We are committed to supporting young companies in their growth journey by providing them with a platform to showcase their breakthrough products and innovations – and the First Pitch competition is one of our most powerful cards in doing just that.”

The start-ups that apply have to fulfil certain eligibility criteria:

  • Must have been founded no earlier than 2020
  • Must be focused on the sports betting and iGaming industry
  • Must have raised no more than CA$5 million on outside financing
  • Must have an MVP product to discuss and showcase
  • Must be seeking investment of a minimum of CA$250,000
  • Have at least one representative from the company present at the competition on June 15

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Alberta

Peter & Sons launches full game portfolio in Alberta

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Peter & Sons has launched in Alberta with its full game portfolio, extending the Barcelona-based iGaming studio’s North American expansion.

The company said the Alberta rollout brings its complete catalogue to a market it described as “one of Canada’s most closely watched,” as the province continues to develop its regulated online gaming framework.

Peter & Sons said Alberta players will have access to titles including Barbarossa: Dragon Empire, The Soapranos and Greedy Alice.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons launches full game portfolio in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

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Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.

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Alberta

Gaming Corps goes live with bet365 in Alberta on day one of regulated market

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Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.

The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.

As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.

The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.

“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”

Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.

“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”

The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.

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