Latest News
Tournament Tool by SOFTSWISS Game Aggregator: Higher Player Engagement Into Casino Entertainment
The SOFTSWISS Game Aggregator’s new Tournament Tool is off to a strong start with its first set of tournaments, showing outstanding results in online casinos and receiving enthusiastic participation from players worldwide. While the functionality is constantly expanding, the tool’s benefits come to the fore right at the outset. Besides adding zest to conventional gameplay, engaging and customisable tournaments help operators drive their retention rates and increase casino revenue streams.
BOOST RETENTION RATES AND PLAYER ACQUISITION
The new feature from the Game Aggregator has been designed to help operators increase player engagement and loyalty, and is available to all Game Aggregator’s clients. With a wide range of tournament types, including branded campaigns, and mechanics, operators can offer their players unique gameplay experiences that further transform into higher retention metrics and casino revenue.
IN-GAME INTERACTION WITH PLAYERS
Another key advantage of this tool is the in-game tournament interface streamlining interaction with players to keep them updated about gaming campaigns. It informs players about active and past events, and tournament rules, and features a leaderboard widget. And all this is accessible with multilingual support.
EASY CONNECTION WITHOUT ADDITIONAL RESOURCES
The Tournament Tool’s advantages are available to all SOFTSWISS Game Aggregator’s clients. Operators can set up tournaments based on any game in the hub’s extensive library to entertain audiences from all across the globe and track the performance of such campaigns. Furthermore, the connection does not require additional development or design resources – tournaments can be customised with designed presets and integrated widgets, which allows operators to keep their own brand identity.
The Tournament Tool is not limited to the above benefits only: players can switch between desktop and mobile versions. All currencies, including crypto, available in the games provided by the SOFTSWISS Game Aggregator, are open for betting.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments on the benefits the Tournament Tool unlocks for operators: “At SOFTSWISS, we understand that players are looking for engaging and immersive experiences. With the Tournament Tool, we can deliver that while helping our clients achieve their business goals. We already can see that the tool’s flexibility and extended functionality help our clients stand out in the competitive iGaming industry. We are working to deliver even more exciting tournaments soon, so stay tuned!”
The SOFTSWISS Game Aggregator plans to continue developing its Tournament Tool to diversify the use of its ever-growing game portfolio, which already includes over 16,000 games from more than 185 worldwide game providers.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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ADM
Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market
Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.
Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.
The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.
Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”
The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blue Bird Bonus
EdgeLabs Signs Content Partnership with Stake
EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.
In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.
Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.
Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.
By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.
Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”
Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”
The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria
Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.
This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.
Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.
Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.
A New Technology Era for Victoria
IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:
• Real-time monitoring and reporting
• Advanced data analytics capabilities
• Best-in-class cybersecurity protections
• Scalable architecture to support evolving regulatory requirements
• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems
“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.
IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.
The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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