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Checkd Group enjoys record-breaking Cheltenham with ITV7 and new product enhancement
Leading ambassadors saddle up again at Festival as high-profile campaign generates over 1 million impressions
Fast-growing iGaming business Checkd Group broke new ground during the Cheltenham Festival, with the renewal of its ITV7 video campaign and the addition of racing content to its popular Tipster Hub driving best-ever engagement levels.
For the second year running, Checkd Media, Checkd Group’s core brand division, produced videos for an ITV7 campaign in which video content was produced for its betting brand The Winners Enclosure (TWE). The campaign generated over 1 million impressions and 57,390 branded video views.
ITV7 ambassadors Ed Chamberlin and Oli Bell featured in content that was pushed out on social media channels and the TWE YouTube channel. Daily videos with high-profile influencer and racing personality Frankie Foster were created to chat through ITV7 picks and rationale, which were also delivered across social media platforms.
Checkd Dev, Checkd Group’s in-house tech division, built a racing product within Tipster Hub so that racing-specific tournaments could be offered to users at Cheltenham. Following on from the launch of football contests on Tipster Hub, which features within the award-winning Betting Hub app, settlement for non-runners and dead heats was added to the functionality so that tournaments are run fairly.
Tournaments can also be configured with tips restricted to countries, meetings and individual races, while dual competitions featuring both football and horse racing can also be constructed, ensuring that the appeal extends across the entries Checkd Group user base. Cheltenham Tournament activity on Tipster Hub produced impressive engagement levels, with over 7,000 individual tips entered across a week-long Cheltenham Tipster Tournament and Daily Tournaments sponsored by several Festival partners.
Checkd Group’s positive performance around the Cheltenham Festival underlines the progress the company has made in recent months in both the UK and the US, with the impending launch of a new FlashPicks app set to further boost growth in the coming months.
Will Tyrrell, Director of UK Media at Checkd Group, said: “The Cheltenham Festival is increasingly appealing to a broader audience and it is a key focus of ours to produce content and solutions that speak to a broad user base, including the more casual racing fans.
“It is pleasing to report that the addition of racing to Tipster Hub has produced a very promising set of results, which is another feather in the cap for our Checkd Dev division. Checkd Media also recorded excellent engagement levels across an ITV7 campaign that proved positive both with racing fans and our operator partners.”
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Angela Bernhard Thomas
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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