Latest News
Total Deposits Soar 5.5 Times YoY: SOFTSWISS Managed Services Reveal Reactivation Results for 2022
As part of SOFTSWISS Managed Services, the Player Reactivation team deals with players who display a decrease or lack of gaming activity. According to the team performance report, last year the number of reactivated players increased 2.2 times while the total deposits grew 5.5 times against 2021.
In 2022 the Player Reactivation team worked with online casinos whose annual GGR ranged from 100 thousand EUR up to 3.5 million EUR. In total, 2022 showed the following results:
- 13,300 dormant players returned
- 9.58 million EUR accepted as deposits
To deliver such results, the Player Reactivation team made 50,000 calls and sent 30,000 texts via SMS and various communication apps. With the two reach methods compared, the share of the deposits made after the calls was 82%, while the text message input was 18%.
The 2022 data shows that every second targeted player has made a deposit. At the same time, fiat players appear to be more responsive to reactivation activities rather than the crypto audience. It is worth noting that one of the latest trends is personalised bonuses, where the offer is based on a player’s interest and activity level.
Benjamin Umpleby, Founder of Casitsu Casino, comments on the cooperation with the Player Reactivation team: “Out of all the optional services that SOFTSWISS provides, we found that the Player Reactivation team had been providing the most valuable and critical service to date. There are two things that no casino can survive without: volumes and CRM. The Player Reactivation team plays a critical role in our retention scheme. They reliably and autonomously put every effort into reviving players that fell through the cracks and became inactive. They act professionally, use every system at their disposal and deliver measurable results.”
To equip clients with more data, in 2022 the Player Reactivation team introduced automatic monthly reporting. In addition, the team integrated services to quick-check the player messenger status in order to prepare massive data for large reactivation campaigns, and improved player filters to maximise reactivation results.
Danila Novitsky, Player Reactivation Team Lead, comments on the service achievements: “In 2022, the number of our clients increased 2.4 times. In this regard, we’ve strengthened the team with new employees and introduced new types of reactivation – working with large balances and supporting players with failed deposits. This year, we will continue to perfect our service and help clients grow their business not only through reactivation campaigns but also by solving technical issues in making deposits.”
Managed Services leverage their deep industry expertise gained over seven fruitful years in iGaming to offer the SOFTSWISS Casino Platform clients a full cycle of B2C services, ranging from the first line and VIP support to retention, anti-fraud and content management, in addition to reactivation campaigns.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Latest News
Strategic Deal: Expanse Studios Seals Media Partnership with Geek Spins
Expanse Studios is proud to announce its strategic partnership with Geek Spins, a leading platform dedicated to providing comprehensive and reliable information about online gambling. This collaboration marks a significant milestone in Expanse Studios’ commitment to enhancing the gaming experience for players worldwide. By joining forces with this renowned media platform, Expanse Studios aims to revolutionize the way players engage with online casinos and slot machines, offering unparalleled access to the latest and most reliable gaming content.
About Geek Spins
Geek Spins was founded in 2018 by a passionate group of enthusiasts with a singular goal: to provide players with accurate and up-to-date information about online gambling. Since its inception, Geek Spins has expanded its team significantly and has become a trusted source for players seeking the best gaming experiences. With over 500 reviews of top online casinos, 1500 slot machines, 2000 bonuses, and content from over 100 providers and payment systems, Geek Spins continues to set the standard for excellence in the online gambling industry.
Expanse Studios’ Vision
At Expanse Studios, we believe in pushing the boundaries of innovation to deliver exceptional gaming experiences to players worldwide. Our collaboration with Geek Spins aligns with our vision of providing players with access to the latest and most reliable gaming content. By leveraging their extensive database and expertise, we aim to empower players to make informed decisions about their online gambling activities and elevate the overall gaming experience.
Synergy and Added Value
The partnership between Expanse Studios and Geek Spins brings together two industry leaders with a shared commitment to excellence. By combining Expanse Studios’ cutting-edge technology and game development expertise with Geek Spins’ comprehensive database and industry knowledge, we are able to deliver unparalleled value to players. Together, we will work tirelessly to enhance the online gambling experience, providing players with access to the latest games, reviews, and bonuses.
Why It Matters
This collaboration is significant for both Expanse Studios and Geek Spins, as it represents a shared commitment to innovation and excellence in the online gambling industry. By joining forces, we have the opportunity to reach a wider audience of players and provide them with the best possible gaming experiences. This partnership also underscores our dedication to transparency, reliability, and player satisfaction, ensuring that players have access to the information they need to make informed decisions about their online gambling activities.
Damjan Stamenkovic, CEO of Expanse Studios, commented on the collaboration, saying, “We are thrilled to partner with Geek Spins to enhance the online gambling experience for players worldwide. This collaboration represents a significant step forward for both companies and underscores our commitment to delivering exceptional gaming content to our players.”
The post Strategic Deal: Expanse Studios Seals Media Partnership with Geek Spins appeared first on European Gaming Industry News.
Compliance Updates
GoldenRace is now certified in the Netherlands
GoldenRace, global provider of award-winning Virtual Sports and betting solutions, has recently obtained a certification for its highly acclaimed Virtual Sports and Games in the Dutch market.
GoldenRace successfully navigated the stringent regulatory landscape of the Netherlands, and now will be providing its impressive betting products into the Online Dutch market, which will be an important advancement in our operational expansion.
The Netherlands betting scene is on the cusp of a substantial growth phase and with GoldenRace’s latest certification, we introduce to the Dutch market a range of highly popular games tailored to desktop and mobile, in both scheduled and on-demand modes.
Among the offer, players will enjoy our most-played Virtual Football line-up – including Football Single, Leagues, World Cup and Euro Champions-, adrenaline-pumping 3×3 Basketball and MMA and top-notch races as Horse Racing, Greyhound Racing and Grand Prix Indianapolis 60. Last but not least, our Number Games, such as Spin2Win. All ready to captivate Dutch players.
The post GoldenRace is now certified in the Netherlands appeared first on European Gaming Industry News.
BetMGM
Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch
Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State
Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.
Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.
Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”
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