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Total Deposits Soar 5.5 Times YoY: SOFTSWISS Managed Services Reveal Reactivation Results for 2022

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As part of SOFTSWISS Managed Services, the Player Reactivation team deals with players who display a decrease or lack of gaming activity. According to the team performance report, last year the number of reactivated players increased 2.2 times while the total deposits grew 5.5 times against 2021. 

In 2022 the Player Reactivation team worked with online casinos whose annual GGR ranged from 100 thousand EUR up to 3.5 million EUR. In total, 2022 showed the following results:

  • 13,300 dormant players returned
  • 9.58 million EUR accepted as deposits

To deliver such results, the Player Reactivation team made 50,000 calls and sent 30,000 texts via SMS and various communication apps. With the two reach methods compared, the share of the deposits made after the calls was 82%, while the text message input was 18%.

The 2022 data shows that every second targeted player has made a deposit. At the same time, fiat players appear to be more responsive to reactivation activities rather than the crypto audience. It is worth noting that one of the latest trends is personalised bonuses, where the offer is based on a player’s interest and activity level. 

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Benjamin Umpleby, Founder of Casitsu Casino, comments on the cooperation with the Player Reactivation team: “Out of all the optional services that SOFTSWISS provides, we found that the Player Reactivation team had been providing the most valuable and critical service to date. There are two things that no casino can survive without: volumes and CRM. The Player Reactivation team plays a critical role in our retention scheme. They reliably and autonomously put every effort into reviving players that fell through the cracks and became inactive. They act professionally, use every system at their disposal and deliver measurable results.”  

To equip clients with more data, in 2022 the Player Reactivation team introduced automatic monthly reporting. In addition, the team integrated services to quick-check the player messenger status in order to prepare massive data for large reactivation campaigns, and improved player filters to maximise reactivation results.

Danila Novitsky, Player Reactivation Team Lead, comments on the service achievements: “In 2022, the number of our clients increased 2.4 times. In this regard, we’ve strengthened the team with new employees and introduced new types of reactivation – working with large balances and supporting players with failed deposits. This year, we will continue to perfect our service and help clients grow their business not only through reactivation campaigns but also by solving technical issues in making deposits.”

Managed Services leverage their deep industry expertise gained over seven fruitful years in iGaming to offer the SOFTSWISS Casino Platform clients a full cycle of B2C services, ranging from the first line and VIP support to retention, anti-fraud and content management, in addition to reactivation campaigns.

About SOFTSWISS 

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SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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1SPIN4WIN LAUNCHES BUFFALO’S WEALTH: A NEW SLOT SET IN THE AMERICAN SOUTHWEST

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1spin4win, a fast-growing provider of online slots, is excited to announce the release of its latest slot game, Buffalo’s Wealth. This new game transports players to the American Southwest, where they can meet its inhabitants and embark on a quest for gold in the thrilling bonus spins feature.

This theme, already popular among players worldwide, adds a unique touch to the studio’s portfolio while maintaining the classic, minimalist design 1spin4win is known for. This straightforward design lets players fully engage with the gameplay, free from any visual noise.

The essence of the American Southwest is captured right from the start with high-paying symbols like the mighty buffalo’s head, red horse, black leopard, and bald eagle. The Grand Canyon Scatter and lower-paying wooden letters further enrich the experience.

Players spin wood-carved reels set against the backdrop of the expansive Grand Canyon, aiming for winning combinations across 243 ways. When 3, 4, or 5 Scatter symbols appear, the Bonus Spins game is triggered, awarding 7, 10, or 15 free spins. During the Bonus round, players can collect 3 or more Golden Nugget symbols, each adding to the total winnings.

“Our goal with Buffalo’s Wealth was to create a game that immerses players in the rich culture and breathtaking landscapes of the American Southwest,” said Olga Bogdanova, Art Director at 1spin4win. “By focusing on authentic design and engaging gameplay, we’ve crafted an experience that captures the region’s spirit and offers players exciting and rewarding adventures. We believe Buffalo’s Wealth will become a favorite among our players and a standout title in our collection.”

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About 1spin4win

Established in May 2021, 1spin4win has rapidly grown popular among players worldwide. Renowned for its monthly releases, the studio excels in creating classic slot games that are not only engaging but also built on robust and fair mathematical models, ensuring an optimal iGaming experience.

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Safe Use Of Cryptocurrency For E-gambling

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The e-sports are at a boom across the world. While people worldwide are getting to e-sports, many want to bet on these. E-sports betting is possible with cryptocurrencies as well! But how? Is it safe to use cryptocurrency for e-sports gambling? How can you avoid crypto wallet and transaction scams? Let’s explore the world of e-betting with cryptocurrency and help you with all your doubts.

Is cryptocurrency safe to use for e-betting?

You can refer to coingambling.info as a platform where you can find brands that use cryptocurrency for e-betting. Here are the reasons:

  • Security: Blockchain forms the foundation of cryptocurrency, providing top-notch transaction security. You can’t mess with crypto bets at all — blockchain’s see-through nature and spread-out structure ensure that! The transparent decentralized blockchain setup has a huge impact on keeping cryptocurrency wagers tamper-proof.
  • Privacy: Cryptocurrency gives users more privacy than regular money transfers and is quicker, too. When you bet online, crypto deposits and withdrawals beat old-school bank transfers hands down, they’re way faster. 
  • Faster transactions: Crypto transfers beat old-school bank methods hands down when it comes to speed. Players can deposit and cash out from betting sites much quicker using digital currencies. 

Cryptocurrency e-betting is a secure option due to its use of blockchain technology. You can place bets, move money in and out, and enjoy e-betting thrills without much worry. However, using crypto for e-betting does have some drawbacks too. Some of them are:

  • Volatility of the cryptocurrency: Crypto prices often fluctuate. Your bet’s value can shift fast, affecting how much you might win or lose. 
  • Security risks: While cryptocurrency itself is safe, if a secure wallet or exchange is not used, you might get scammed. 
  • Rules and regulations: Regions around the globe have different rules and regulations for cryptocurrencies. You have to ensure that you choose the legal cryptocurrency wallets and exchanges in your region.

While these cons can be daunting, there is a solution to everything. You can enjoy the excitement of online betting without stressing over crypto price swings and safety issues. Let’s explore how.

How Can You Safeguard Yourself Against Cryptocurrency Wallet And Exchange Scams?

Even though cryptocurrency is safe to use for e-betting, you still can land into a scam. Here’s how you can safeguard yourself from cryptocurrency wallet and exchange scams:

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  • Stick to reliable crypto platforms for trading and storage. Avoid sketchy wallets that might turn out to be cons. Exodus, Coinbase, and CoPay rank among the top trusted options for buying, selling, and keeping your digital coins safe. These reputable services have a proven track record in handling cryptocurrency transactions. 
  • Use 2FA methods, such as a code sent to your phone or an authenticator app, to safeguard your wallet. This adds an extra layer of protection above the passwords. 
  • Keep your private keys private! Don’t share them with the wallet or exchange’s customer support. If someone asks you for the private key, it is potentially a scam.
  • Do not click on suspicious links or attachments sent via mail. They can be phishing attacks that the scammers use to scam you. 
  • Keep updating your software. Software updates also roll out security updates, which can provide extra protection for your account. 
  • There’s nothing like ‘Get Rick Quick’ in e-betting. If something is sounding too good, it’s too good to be true. Don’t fall for such traps. 

Cryptocurrency betting reshapes the betting world, and fraudsters push boundaries to break in. You must maximize your wagers and dodge the cons. The responsibility falls on you to make smart bets and protect yourself from tricksters. Scammers show they’ll do anything to cheat the system. It’s crucial to stay alert and get the most from your bets while avoiding scams. 

How To Protect Yourself From The Volatility Of Cryptocurrencies?

Cryptocurrencies are highly volatile! You can protect yourself from the volatility by diversifying your crypto portfolio. Also, every e-sports betting platform might not be accepting each cryptocurrency. Some might be accepting Bitcoin and Ether, while others might be expecting Litecoin and XRP. Having a diversified portfolio of cryptocurrency can help you have a chance to bet on multiple platforms. Additionally, you can choose the cryptocurrency which will return the best results for you. 

What are the types of e-sports available for betting?

People know Counter-Strike: Global Offensive as an e-sport game. However, many other e-sport games exist. Call of Duty, Apex Legends, and StarCraft are examples of popular e-sports. You can place bets on these games too. These games offer chances to gamble as traditional sports do. Fans of competitive gaming now bet on e-sports. Bettors can pick their favorite genre due to the wide range of games available. E-sports fans can bet on many game types, including first-person shooters and strategy games. Pro E-sports gambling resembles traditional gambling. Parents need to protect their children from potential risks. The growth of e-sports and e-betting will boost cryptocurrency usage for online betting transactions.

The post Safe Use Of Cryptocurrency For E-gambling appeared first on European Gaming Industry News.

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ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience

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ThrillTech is pleased to announce a strategic partnership with Coolbet, a leading online gaming company, to integrate ThrillTech’s innovative jackpot solution into Coolbet’s platform. This collaboration aims to elevate the player experience and drive engagement on the Coolbet platform.

According to ThrillTech’s CTO, Peter Mares, “We are thrilled to support an esteemed brand like Coolbet on their journey towards expansion and enhanced player offerings. Our cutting-edge jackpot solution is designed to captivate players and deliver a thrilling gaming experience.”

Coolbet’s President, Endre Nesset, expressed his enthusiasm for the new partnership, stating, “We are excited to introduce this new product to our brand, enabling our players to enjoy bespoke jackpots designed to elevate their gaming experience. This collaboration with ThrillTech aligns with our commitment to offering top-notch gaming entertainment to our valued customers.”

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The integration of ThrillTech’s jackpot solution into Coolbet’s platform signifies a step forward in providing an enriched and personalized gaming experience for players. Stay tuned for more updates on the exciting developments resulting from this partnership.

The post ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience appeared first on European Gaming Industry News.

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