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ZITRO TAKES ICE LONDON BY STORM WITH LATEST INNOVATIONS

Published

3 years ago

February 13, 2023

Reading Time: 3 minutes

At this year’s ICE London, Zitro unveiled its latest and greatest innovations for the European market. The event served as a stage to highlight the diverse range of game titles featured on the four cabinets of the GLARE product lineup. From the company’s reliable service and technology to its compelling suite of slot games, and through its iGaming content, Zitro demonstrated why Winning is not about luck!

“Our team was excited to showcase our new products designed to increase revenue for casino operators,” said Sebastian Salat, International President of Zitro. “As a company with a strong international presence in the European market, ICE London 2023 provided the perfect opportunity to present our latest offerings to a global audience”.

Zitro demonstrated its commitment to product development and innovation by launching a diverse range of products aimed at enhancing player engagement across casino floors. Visitors to the Zitro’s booth were able to see the new slot titles presented on the GLARE form factors: Altius Glare, Illusion Glare, Allure Glare and Fusion Glare; four separate and unique cabinets with exclusive features that guarantee an immersive gaming experience for players.

Among the new game titles on display was Mighty Hammer, a 4-level multi-game featured on Allure Glare, with 4 different game themes and 3 unique Bonus links. Boost your bet and activate the Bonus Link “Thunder” and discover the power of the Hammer for more frequent and larger prizes. Also, on display was Mega King, available for both the Allure and Fusion Glare cabinets. With this slot title, the more you bet, the bigger the jackpot you get. Mega King also includes an amazing “ENERGY BOOST” feature, which allows players get much higher hit frequency to the Bonus Jackpot.

Zitro also released Fantasy Wealth from the Seven Chests series, a 4-level multi-game progressive with 4 fantasy-inspired characters, and a brand-new Seven Chests feature. Players are transported on an exciting journey, chasing the golden chests to trigger the Giant Jackpot Wheel, which guarantees players a sure prize. This latest release from Zitro immerses players in an incredible adventure and offers an unparalleled gaming experience.

Also featured at ICE London 2023 was Fú Shòu Qí Tian, a 4-level multi-game based on oriental mythology and designed exclusively for the Altius Glare cabinet.

Colossus Fire also debuted on the Illusion Glare cabinet. This 4-level progressive multi-game includes 4 game titles, as well as up to 3 unique bonus links where it is easier than ever to win the MEGA jackpot while increasing prizes on each spin.

The company’s top performing titles, Link King and Link Me are back and better! Zitro showcased the new Boost Series featuring a new “Boost” functionality for a much higher hit frequency to the bonus jackpot. These game titles were showcased on the Fusion Glare cabinet.

And finally, the company showcased its latest offerings for the online market through its Zitro Digital division. With an extensive game library of video slots and video bingo, Zitro Digital offers in the category of “multiway” progressive the 88 Link Series with “Kokeshi Dolls”, and the newly launched Bashiba Link Series featuring “Emperor.” Additionally, Zitro Digital offers “multiline” progressives such as the Link King and Link Me Series, featuring games like “Lady Dragon”, “Kuan Kung Gold”, “Buccaneers Booty”, “Totem of Spirits”, “Sweet Tropical Fruits”, and “The Funny Lucky Children”, among others. Zitro Digital also offers standalone games and a vast collection of video bingo games.

“We are proud to have showcased the breadth and diversity of our gaming products at ICE London 2023, highlighting our ability to provide a wide range of cabinets for land-based and online casinos. The show was a wonderful opportunity to reconnect with European customers and show them all the greatest games we have developed for the market”, added Sebastian Salat, International President of Zitro.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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