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BETEGY kicks off 2023 with latest innovation – Creative Studio

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Winner of EGR and SBC Awards for innovation to showcase latest industry gamechanger at ICE

 BETEGY, the award-winning marketing technology provider, has launched Creative Studio, the latest advanced element to its innovative platform, which it will be demonstrating at ICE London 2023.

Targeted at betting, iGaming and sports media verticals, the latest addition to BETEGY’s award-winning platform enables industry professionals to dramatically increase marketing Click Through Rates (CTR) by providing data-driven, fully personalised scalable banner campaigns and video ads.

Creative Studio enables the creation of up to 1000+ ad static and animated creatives from images imported from Figma or Photoshop without coding. It identifies dynamic fields of the ad, automatically feeding all campaign elements with dynamic data, including odds, sports stats and key info.

This drastically raises engagement on the ad campaigns and ensures the audience is provided with a constant incentive to bet, all segmented to unique audiences and demographics, ensuring the most efficient, targeted digital campaigns available on the market.

Once the ad assets have been scaled, the BETEGY platform automatically exports the finalised images to ad platforms (DSP programmatic platforms, affiliate networks, direct media outlets, etc.) through an AWS-powered ad server which is designed to handle high-traffic volumes.

Delivering a truly efficient return on investment for betting, casino and sports media, the enhanced BETEGY platform also includes a built-in analytics suite to track the success of campaigns and reach target KPIs.

To deliver to a global audience, BETEGY also offers multiple unique features including language localisation and geo-compliance, ensuring all content is aligned with local jurisdictions’ laws and regulations, all while being deployed from one centralised source.

Compared to other leading banner systems in a closed experiment, BETEGY’s unique technology has increased marketing viewability by 16% and CTR by over 20%, resulting in a record-breaking increase in view-through conversions, making it a truly unique product launched to the market.

Commenting on the launch of the Creative Studio, Alex Kornilov, CEO at BETEGY, said: “We’re all about game-changing technology at BETEGY. Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market.

“With just a few clicks, campaigns are tailored to reach a personalised and segmented set of demographics – this can be everything from viewers’ preferred sports teams to adjusting to any fixture or sporting schedule throughout the calendar year.”

Eugenie Golovina, CMO at BETEGY, added: “ICE is one of biggest expos in the global gaming calendar, and attendees will get a first-hand look at what our game-changing Creative Studio can achieve for them, as well as disrupt their marketing routine in hitting the highest KPIs.”

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Africa

QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026

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QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.

The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.

The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.

QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.

“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”

The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay adds 24 slot titles to Oleybet in Brazil deal

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Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.

Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.

The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

GoldenRace brings In-Shop Mobile and virtual sports to iGaming Afrika Summit

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GoldenRace will exhibit its virtual sports portfolio and mobile betting technology at the iGaming Afrika Summit in Nairobi, running 4 to 6 May. The supplier said it will present market-specific content for East Africa at Stand C09.

A key focus will be GoldenRace’s In-Shop Mobile product, which the company positions as a way for operators to offer “high-speed, digital betting experiences” on customers’ own devices while they are in a retail shop.

The stand will also feature GoldenRace content across multiple verticals, including Virtual Football, Dog Racing, and the number-draw game Spin2Win, alongside newer titles JetEscape and Arcade Heist. GoldenRace will also present the Spinmatic slot catalogue, which it said is mobile-optimised.

GoldenRace said the retail-plus-mobile approach is aimed at lowering overhead for land-based operators by supporting higher player volumes without adding hardware at the same rate. “Our goal at the iGaming Afrika Summit is to demonstrate how global technological standards can be applied to meet the specific needs of African operators,” said Martin Wachter, GoldenRace CEO & Founder. “From our In-Shop Mobile technology to our virtual sports portfolio, we provide the tools necessary for security, scalability and engagement.”

The post GoldenRace brings In-Shop Mobile and virtual sports to iGaming Afrika Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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