Latest News
Relax Gaming set to collaborate with AboutSlots to enhance content offering
Relax Gaming, the iGaming aggregator and supplier of unique content has partnered with AboutSlots .com, one of iGaming’s leading affiliates to develop a brand-new, player-led slot game this year.
Set to launch in July 2023, this highly anticipated custom-built title will be developed in unison between the pair, with Relax Gaming’s highly experienced development team calling upon the collective knowledge of AboutSlots’ iGaming aficionados to craft a game perfectly geared towards players.
AboutSlots .com was built to make gambling simple, guiding players, old and new, through every step of the process when it comes to finding the very best games at the very best casinos on the internet.
As part of the collaboration, Relax will also utilise the invaluable experience of CasinoDaddy, a hugely popular slots stream, that makes up a part of the AboutSlots brand. Since launching in 2016, CasinoDaddy has amassed over 181,000 followers on Twitch and 86,000 subscribers on YouTube, amassing more than 60,000,000 views.
This landmark partnership marks the latest in a series of collaborative projects led by Relax Gaming that sees the studio team up with influential industry insiders to develop quality gaming content.
Commenting on the partnership, Simon Hammon, CEO at Relax Gaming, said: “We are incredibly excited about partnering with the AboutSlots team to create an exciting new release. Listening to players and engaging with the streamer community has been a firm part of our strategy at Relax Gaming for years and we are proud to be building upon that with the announcement of this collaboration! AboutSlots’ entertainment value within the community is well known, and we are eager to see what we can build together.”
Anton Joelsson, co-founder of Joelsson Media Group AB / Aboutslots .com, added: “Relax has always been the obvious choice for us as the provider we wanted to create a game with, as their games have been very much appreciated by us and our community.
“Players can expect a lot of action from our upcoming release in the form of an attractive base game, lovely music & design, feature buys that suit all playing styles and a max win that is in the top segment of all games from Relax. We’re confident our viewers will appreciate the little details that we put into the game that connect us as streamers and our community. I very much look forward to seeing our viewers’ reactions when its released!”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named Casino/Slots Developer of the Year at the SBC Awards, Best Mobile Gaming Software Provider at the EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the company has consistently enjoyed myriad other industry awards and nominations this year.
In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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Endorphina Press Releases
Endorphina releases its newest title – Jolly Queen!
One of the top casino game providers, Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles.
On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels. During the Free Games, at least one Expanding Wild Joker is guaranteed to appear on the screen.
Furthermore, Jolly Queen also features the Royal Treasures Pick Game, enabling players to get a taste of the noble lifestyle. In the Bonus Game, players can choose from three gold-filled treasure chests, containing prizes of 10x, 30x, and 50x their total bets.
The post Endorphina releases its newest title – Jolly Queen! appeared first on European Gaming Industry News.
Latest News
Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff
Tzeract to provide its leading Bet Builder product in the cutting-edge supplier’s first commercial partnership
Kambi Group plc, the world’s trusted sports betting partner, today announced its AI-powered trading division Tzeract has partnered with kwiff to provide its powerful Bet Builder product to the innovative sports betting operator.
The partnership represents the first commercial deal for Tzeract since it was officially launched as a standalone division earlier this year, marking a significant step forward for Kambi as it continues to expand its range of modular services.
Tzeract will initially provide kwiff with its industry-leading Bet Builder football product ahead of the highly anticipated Euro 2024 football tournament, ensuring kwiff customers enjoy an unparalleled betting experience throughout the competition. Additional sports will be added during the course of the partnership.
Unlike other third-party products, Tzeract’s Bet Builder has been designed to seamlessly integrate into an operator’s existing sportsbook and can utilise either the operator’s existing pricing or leverage Tzeract’s AI-generated odds. Working with kwiff, the super-charged betting operator, known for its proprietary platform, sportsbook and innovative modular tech stack, presented Tzeract both of these opportunities.
Having powered football pricing for the Kambi network since 2022, Tzeract is on a mission to establish a new standard in sports betting by providing an indispensable service which empowers operator innovation and makes it possible to bet on anything, at any time.
As part of the Kambi Group, Tzeract benefits from Kambi’s vast network data to inform its state-of-the-art AI-powered algorithmic trading capabilities in combination with increasingly rich sports data.
David Jacquet, Interim Managing Director at Tzeract, commented: “I am thrilled to announce Tzeract’s inaugural commercial partnership which will enable us to demonstrate the full power of Tzeract outside of the Kambi network for the first time. To work with such an innovative sportsbook like kwiff will provide the opportunities to build the world’s most exciting and intuitive betting experiences together.”
Niklas Fallsjo, Head of Sportsbook Innovation at kwiff, added: “We are delighted to partner with Tzeract and integrate their market-leading Bet Builder product into our proprietary sportsbook. This innovative solution perfectly aligns with our commitment to providing our customers with an unrivalled and entertaining betting experience. We are confident that the addition of Bet Builder will be a hit with our players.”
The post Kambi Group’s AI-powered trading division Tzeract enters into Bet Builder partnership with European operator kwiff appeared first on European Gaming Industry News.
Interviews
Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming
Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?
Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.
In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?
Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.
2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.
What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?
From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.
Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.
In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?
As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.
What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?
The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.
Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models
How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?
I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.
Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.
What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?
As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.
Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.
How does Wise Gaming incorporate feedback from clients into product development and improvement?
Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!
What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?
Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.
Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.
The post Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming appeared first on European Gaming Industry News.
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