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Playson, the fast-growing digital entertainment supplier, has increased its continental reach by agreeing a content integration deal with white label solutions provider, iGaming Group.

Playson will deliver its popular product portfolio to the group, providing its network of MGA-licensed operator customers with access to the developer’s hit titles including Joker’s Coins: Hold and Win, Burning Fortunator and Solar Queen Megaways™.

The iGaming Group provides a range of services including white label, turnkey solutions and a game aggregation portfolio that offers a large selection of casino products. The addition of Playson’s exciting content is set to further enhance the group’s overall games offering.

The recent partnership sees Playson strengthen its European foothold and ensure more players have the opportunity to enjoy the iconic Playson gaming experience.

Simona Lanzoni, Business Developer Manager at Playson said: “We’re delighted to have agreed a partnership with the iGaming Group, which holds a thriving reputation for delivering first-class casino experiences for operators and players across a multitude of markets.

“As we look to meet our enhanced growth plans, signing deals with established casino solutions providers that hold an extensive audience reach is critical. We can’t wait to start working with the group and hope we can announce more commercial deals further down the line.”

Phil Pearson, COO of IGG White Labels and Head of Sales at iGaming Group said: “’We’re excited for this partnership with Playson but were admittedly more excited for the Welsh attempt in the World Cup. Now that Wales is out, we have focused our full excitement levels right at Playson, whose slots are well received by all our brands.

“Not to mention, we love acquiring the best promotions for players. It’s a win-win. Unlike Wales. Which was a Draw-Lose. As we suck.’’

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