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ThePOGG.com Casino Affiliate Goes Up For Sale

Published

4 years ago

December 8, 2022

Reading Time: 3 minutes

iGaming affiliate and dispute mediation site ThePOGG.com is now being offered for sale to interested parties. ThePOGG.com is one of the most recognisable brands in the sector having established an unparalleled reputation via its authoritative content, unique role as an Alternative Dispute Resolution provider and its work in the area of responsible gambling.

Interested parties should contact Clas Dahlén at [email protected]

From Clas Dahlén of Brand Streamers Group.

“The mission of Brand Streamers has always been to revolutionise gaming streaming in the US markets where we’ve already obtaining over 20 US licenses. To most effectively achieve this objective the Board of Directors has agreed that it would be advantageous to more tightly focus on our streaming objectives and restructure the business away from other areas.

To this end we are now talking to several parties about the potential sale of ThePOGG. ThePOGG is an incredible asset, industry renowned and highly respected. The brand’s achievements in Alternative Dispute Resolution (ADR) and Responsible Gambling are not only unique but have established it as an authority resource without parallel in the sector. We have no doubt that demand for this property will be very high and are looking to find it a home with a new owner who has the resources and respect for the ethos of the brand that will allow it to flourish and reach its full potential.

We are open to conversations with all parties about the potential acquisition of ThePOGG, and will be ensuring that we fully explore all options before any decision is made.”

History of ThePOGG

ThePOGG was founded in 2011 by Duncan Garvie. The site quickly built strong brand recognition via their even-handed reporting on the gambling industry, ThePOGG has for many years been a go-to resource for informed individuals both players and those in the iGaming industry.

ThePOGG Alternative Dispute Resolution (ADR) service was launched in 2012, and has managed over 6.5k player complaints against online gambling companies, resulting in over $7.5 million having been returned to players. ThePOGGs ADR service has been recognised as appropriate to manage player complaints by multiple regulatory agencies and currently acts in an official capacity, providing legally binding rulings, for over 100 MGA licensed gambling operators. No other affiliate based complaint management service is approved to provide legally binding rulings for any regulatory system.

In 2017, ThePOGG founded and developed the responsible gambling service BetBlocker. BetBlocker.org provides free blocking software to anyone who feels that they need support to manage their access to online gambling services. In 2019, BetBlocker had grown so significantly that it was broken off from ThePOGG and established as a charity in its own right. The Trustees overseeing BetBlocker today are the same team that oversees ThePOGG.

Rare Opportunity to Pick Up a High Value Brand

The sale of ThePOGG.com represents a very rare opportunity to pick-up a brand that is industry renowned, holds unique accreditations allowing it to leverage a position of authority to foster trust with users and build SEO strength at the same time.

With Catena Media about to sell their flagship service, AskGamblers, which targets a very similar business model to ThePOGG, potential buyers are in the unique position of being able to pick-up a similar business with stronger core USPs as a complaint management service for a fraction of the astronomical sums being considered for AskGamblers.

ThePOGG’s domain strength compares favourably with some of the top ranking affiliate sites in the industry:

	UR	DR
ThePOGG.com	50	67
AskGamblers	45	79
Casino.org	46	79
Casino.Guru	52	73
Gambling.com	46	76
OnlineCasinos.co.uk	41	63
Casinomeister	39	72

Key Stakeholders Comments

Duncan Garvie, the Founder and ADR Official for ThePOGG.com: “ThePOGG.com has been a work of passion for me for over a decade. Integrity and trust have been at the core of everything I’ve worked to develop and I’m very very proud of the achievements that we’ve made. It’s now time to pass the torch on to someone who can take the brand to the next level.”

assurance

eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

Published

1 hour ago

July 16, 2026

Wladimir P.

egaming-integrity-wins-sme-news-uk-enterprise-award-for-gambling-assurance

eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Bonus Buy

Booming Games launches Tasty Bonanza Max Scatter slot

Published

1 hour ago

July 16, 2026

Wladimir P.

booming-games-launches-tasty-bonanza-max-scatter-slot

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gaming Realms

Gaming Realms launches Slingo games with Swiss4Win in Switzerland

Published

1 hour ago

July 16, 2026

Wladimir P.

gaming-realms-launches-slingo-games-with-swiss4win-in-switzerland

Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.