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Superbet Group unveils new player engagement and marketing strategy in partnership with Genius Sports

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  • Genius Sports and Superbet Group to build suite of bespoke free-to-play games to attract, engage and retain new players
  • Highly targeted programmatic and creative services to drive sign-ups and build a loyal fanbase
  • Marketing agreement complements existing official data, trading and streaming partnership since 2019

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has struck a personalised marketing and player engagement partnership with Superbet Group, a leading pan European betting and gaming business.

As part of a new strategic partnership, Genius Sports and Superbet Group will work closely together to plan, build and implement a suite of bespoke new predictor games to engage Superbet customers. Genius Sports’ data-driven fantasy, trivia and pick-em games are used across the global sports industry by partners including the NFL, MLB, Betway and dozens more.

To create new value for Superbet across the full player lifecycle, Genius Sports will provide its highly targeted programmatic and dynamic creative services to drive players towards the new predictor solutions and other promotions.

For Superbet Group, this collaboration is part of a wider strategy which regards technology as the core engine of the company’s exponential growth. This drives Superbet to build a proprietary technology which can be scaled to global leader standards, while also partnering with providers such as Genius Sports, who have a strong international reputation in certain product segments.

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Adam Shaw, Chief Revenue Officer at Superbet Group, explains the importance of this new collaboration: “The vision of Superbet Group is to bring exciting, technology-powered entertainment in sports & gaming to our customers across the world. To deliver on that promise, we have a strategy of consistent investments in developing our own proprietary core technology. At the same time, we recognize Genius Sports Limited is the right kind of partner, that can increase the variety of our digital offering and enhance the quality of our customer experience.”

Josh Linforth, MD, Media & Engagement at Genius Sports, added: “Our partnership with Superbet Group will set a new standard for collaborating closely with sportsbooks to build games and experiences that truly engage and entertain their customers. Together, we’ll devise and build bespoke predictor games and marketing campaigns that will enable Superbet to find out what really resonates with their audience and drive year-round engagement.”

This agreement runs alongside Genius Sports and Superbet’s long-standing official data, trading, and live streaming partnership. Expanded earlier this year, this agreement provides Superbet with official data-powered LiveData and LiveTrading solutions across thousands of events a year, including the English Premier League as well as low latency broadcasts across multiple sports.

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Uncover the gold in 3 Oaks Gaming’s 3 Clover Pots: Hold and Win

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Distributor unleashes Magic Pots feature in Irish-themed title

3 Oaks Gaming, an established distributor of iGaming content, has unveiled its latest slot, 3 Clover Pots: Hold and Win, featuring an Irish-inspired makeover of its popular 3 Pots mechanic.

In this 5×3 title players will be greeted by the friendly Leprechaun, serving as the game’s Wild Symbol. The path to big wins is illuminated by the shimmering Gold Clover Bonus Symbols; amassing a minimum of six of these symbols sets the stage for the Hold & Win round.

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The powerful Magic Pots feature is poised to transform respins into a cascade of epic rewards. As the Red, Green, and Purple Special Bonus Symbols land they fill the corresponding clover pot metres. When full, players will be transported to the Bonus Round with a matching booster – Double, Mystery, or Collect – with the potential to activate all three simultaneously.

During the Hold and Win round’s respins, Mystery Symbols could unveil a Jackpot – Mini, Minor, and Major. To claim the coveted x5,000 Grand Jackpot, players must fill the entire screen with Clovers.

Players can trigger the Free Spins game with three Scatter Symbols, during which Wild Symbols carry a x2 multiplier.

Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “With mesmerising graphics and meticulous attention to detail, 3 Clover Pots is designed to captivate and immerse players with a wide range of features.

“We’re excited to introduce this latest addition to our collection and eagerly anticipate its success amongst our esteemed partners.”

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The post Uncover the gold in 3 Oaks Gaming’s 3 Clover Pots: Hold and Win appeared first on European Gaming Industry News.

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Wazdan grows in Bosnia and Herzegovina with Admiralbet

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is set to raise its profile in Bosnia and Herzegovina after partnering with leading brand Admiralbet.

The first batch of Wazdan’s high-performing slots to have gone live with the operator includes player-favourites such as Sizzling Moon™, 9 Coins™, 9 Coins™ Grand Gold Edition, and Magic Spins™ with further titles to be announced in the coming months.

Admiralbet players are now able to enjoy a much-strengthened selection of games that offer Wazdan’s engagement-boosting mechanics, including Cash Infinity™, Collect to Infinity™ and Hold the Jackpot.

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This latest European expansion follows several similar partnerships for Wazdan in a first quarter which has seen a significant level of commercial growth following its recent rebrand and consistent game release roadmap.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Bosnia and Herzegovina is the latest territory to see us grow our influence in.

“We’re enjoying an incredible rate of growth now, backed by a rock-solid games portfolio and welcoming major partners like Admiralbet just elevates that success. We’re confident we have the best possible ally in the country thanks to this development.”

Admiralbet’s Online Casino Manager, Nikola Zakic, said: “Admiralbet is a company that strives for constant improvement and development to keep up with world standards.

“Gaining access to Wazdan’s products furthers that strategy fantastically well. It gives us a range of games that we know our players will enjoy and maintains our place as a leader in Bosnia and Herzegovina.”

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The post Wazdan grows in Bosnia and Herzegovina with Admiralbet appeared first on European Gaming Industry News.

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Uncover more treasure in Blueprint Gaming’s The Goonies Megaways™

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One of Blueprint Gaming’s most popular series returns, as the gang is back to discover more secrets hidden in One-Eyed Willy’s treasure map in The Goonies Megaways™.

Built in partnership with Warner Bros. Discovery Global Themed Entertainment, the newest instalment from its series of games inspired by the award-winning film offers Megaways™ alongside Cash Collect features.

The film’s iconic characters lead the way on a colourful background with bespoke logos and symbols as players try to move the Inferno along the treasure map to trigger the bonus game by landing collect symbols. Reaching the One-Eyed Willy position will unlock its own unique upgrade.

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Landing four collect symbols awards free spins and a cash multiplier, alongside the potential of a x10 each time a cash win is collected.

Cash symbols are present between reels 1-6, with the special Collect symbol awarded by landing on the sixth reel.

Activate free spins by landing three or more scatters, with 10 free spins awarded in the base game and more retriggering 10 additional spins if three more scatters land.

The game showcases Blueprint Gaming’s ability to provide additional features to a beloved series while maintaining the core characteristics found within its previous critically acclaimed titles. It also is the latest example of its capacity to develop first-class content based on a multi-genre IP that crosses cinema and multimedia platforms.

Jo Purvis, Director of Marketing & Relationships at Blueprint Gaming, said: “The latest addition to The Goonies series adds Megaways™ to player’s pursuit of One-Eyed Willy’s treasure, and this shows we are committed to evolving the licenced games in our portfolio. We’ve retained the familiar feel the wildly popular branding brings while still ensuring the features and gameplay offer the engagement players demand.

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“The game’s artwork stays true to the cult film, following its beloved design and symbols, and we’re sure players will enjoy the immersive experience provided by the soundtrack, as well as the special new bonus round.”

The post Uncover more treasure in Blueprint Gaming’s The Goonies Megaways™ appeared first on European Gaming Industry News.

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