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BETBY, the innovative sportsbook supplier, has struck an agreement with versatile operator 500 Casino to provide the platform with its full-scale sportsbook and Betby.Games collection.

The deal will see BETBY supply 500 Casino with its managed sportsbook solution, with the customisable product accompanied by a comprehensive reporting tool and first-rate support systems.

In addition to this, it will supply its leading Betby.Games range of esports titles, with the AI-driven products providing 500 Casino’s customers with access to popular video game titles with unique betting opportunities, available 24/7.

The agreement marks additional growth for BETBY as it continues its strong commercial trajectory, having recently partnered with the likes of STATSCORE, Together Gaming, and BC.GAME.

Rosaire Galea Cavallaro, Head of Sales at BETBY, said: “As a business that is known to embrace modern technologies and trends, such as blockchain and esports, we are thrilled to have established a partnership with 500 Casino.

“We expect the business to benefit considerably from our customisable sportsbook solution and are delighted to add the operator to our growing partnership network.”

Christoffer Andersson, Chief Operating Officer at 500 Casino, said: “We’ve been interested in BETBY’s ambitious products and solutions for some time now, and couldn’t be more excited to partner with a business at the forefront of change in the industry.

“We expect the supplier’s pioneering esports portfolio to go down well with our demanding player base, and eagerly anticipate the launch of fresh products in the collection.”

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