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Joint CEO Letter: Driving Sustainability Through A Focus On Safer Gambling
In a joint letter, the CEOs* of bet365, Betsson, Entain Group, Flutter Entertainment, Kindred Group, and William Hill International have united to outline their collective ambition to foster a more sustainable online gambling sector in Europe. The letter features in EGBA’s recently published annual Sustainability Report 2021/22.
Over the past year, we have seen the gaming and betting sector’s commitment to protecting its customers come under close scrutiny from politicians and regulators across Europe. Now, more than ever, the entire sector must come together and redouble its efforts to promote safe and sustainable gambling.
Be it having a bet on the World Cup, or playing a game of poker, gambling is still one of Europe’s most popular forms of entertainment and it is enjoyed safely by many millions of adults across Europe. But we know that for some, it can lead to harm to them and their immediate social circle.
As Europe’s leading online gaming and betting companies, it is entirely in our interest to have long-term customers who enjoy a bet, do so within their means, and consider gambling for what it is – a great form of entertainment. We therefore take our responsibilities to protect our customers very seriously.
Our teams are constantly working to provide our customers with a safe and sustainable experience through the promotion of safety tools, messaging, and information to help consumers be protected and well informed about the risks of gambling.
This not only helps us to build trust with our customers as responsible and trustworthy businesses, but also with other important stakeholders in society. It is the right thing to do by our customers and the commercially sound thing to do. Safe and sustainable gambling is good for all.
Investing in a strong culture of safer gambling
We are investing heavily in the latest tools and technologies to provide our customers with the safest and most personalised experience possible. It is therefore positive and encouraging that half of our European customers – nearly 15 million of them – are now using the safer gambling tools we provide.
A fundamental part of our efforts is the use of behavioural science to help identify and intervene with customers where there are markers of harm. We are doing more to educate our customers about these behaviours and signpost the appropriate self-help tools available to them, such as helplines.
In fact, we are now communicating more than ever to our customers about safer gambling – and in an increasingly personalised way. Last year, we collectively sent 38 million communications to our customers to promote safer play, with 60% of these communications being tailored to the customer based on their own individual playing behaviour.
Through these preventative actions we aim to promote a strong culture of safer gambling across the entirety of our businesses. To embed this culture even further, we have stepped up internal trainings for employees – 80% of our 57,000 employees in Europe have now received dedicated safer gambling training – and many of our companies now link corporate remuneration to this objective.
Working towards a better understanding of problem gambling
It is a learning curve, and we strive to learn from past mistakes, implement changes when needed, and improve our efforts to protect our customers, including by contributing to improvements in research and greater understandings of problem gambling.
For example, earlier this year the EGBA published a study on how European countries monitor and report problem gambling. The study highlights the clear diversity in national approaches. It showed that many European countries still lack national surveys and there is a need to move towards a more common approach, based on evidence, best practices and markers of harm.
Going a step further to promote responsible advertising
Working towards sustainability also means taking public concern about the volume and placement of advertising seriously. Ahead of the upcoming World Cup, we took stock of our obligations as responsible advertisers, publishing the results of the first independent monitoring exercise of EGBA’s responsible advertising code, which we apply across our European operations.
The exercise found the code to be a strong baseline for responsible advertising practices and EGBA members[1] already correctly apply most of its measures, particularly on content moderation. It also identified ways to improve the code and we are now considering these.
We want to raise the bar and set a positive example for the rest of the sector – because we cannot drive change alone. We invite Europe’s other licensed operators to join us in our sustainability agenda.
At the same time, we also need regulatory frameworks that are predictable, stable, evidence based, and mindful of customer behaviour. These frameworks should benefit customers and ensure they remain within the regulated market – because this is where they are best protected against unaccountable black-market operators who offer none of the protections of the regulated industry. So that customers always receive the best protection, regulation should be designed in a way that ensures the regulated market is always more attractive to them than the black market.
Our collective ambition is to set a course towards a more sustainable online gambling sector through a focus on safer gambling and a commitment to taking meaningful action. Through this report we aim to lead by example and be transparent about our efforts and, by doing so, demonstrate that we are committed to providing sustainable entertainment for many more years to come.
Source: EGBA
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1spin4win, a fast-growing provider of online slots, is excited to announce the release of its latest slot game, Buffalo’s Wealth. This new game transports players to the American Southwest, where they can meet its inhabitants and embark on a quest for gold in the thrilling bonus spins feature.
This theme, already popular among players worldwide, adds a unique touch to the studio’s portfolio while maintaining the classic, minimalist design 1spin4win is known for. This straightforward design lets players fully engage with the gameplay, free from any visual noise.
The essence of the American Southwest is captured right from the start with high-paying symbols like the mighty buffalo’s head, red horse, black leopard, and bald eagle. The Grand Canyon Scatter and lower-paying wooden letters further enrich the experience.
Players spin wood-carved reels set against the backdrop of the expansive Grand Canyon, aiming for winning combinations across 243 ways. When 3, 4, or 5 Scatter symbols appear, the Bonus Spins game is triggered, awarding 7, 10, or 15 free spins. During the Bonus round, players can collect 3 or more Golden Nugget symbols, each adding to the total winnings.
“Our goal with Buffalo’s Wealth was to create a game that immerses players in the rich culture and breathtaking landscapes of the American Southwest,” said Olga Bogdanova, Art Director at 1spin4win. “By focusing on authentic design and engaging gameplay, we’ve crafted an experience that captures the region’s spirit and offers players exciting and rewarding adventures. We believe Buffalo’s Wealth will become a favorite among our players and a standout title in our collection.”
About 1spin4win
Established in May 2021, 1spin4win has rapidly grown popular among players worldwide. Renowned for its monthly releases, the studio excels in creating classic slot games that are not only engaging but also built on robust and fair mathematical models, ensuring an optimal iGaming experience.
The e-sports are at a boom across the world. While people worldwide are getting to e-sports, many want to bet on these. E-sports betting is possible with cryptocurrencies as well! But how? Is it safe to use cryptocurrency for e-sports gambling? How can you avoid crypto wallet and transaction scams? Let’s explore the world of e-betting with cryptocurrency and help you with all your doubts.
Is cryptocurrency safe to use for e-betting?
You can refer to coingambling.info as a platform where you can find brands that use cryptocurrency for e-betting. Here are the reasons:
- Security: Blockchain forms the foundation of cryptocurrency, providing top-notch transaction security. You can’t mess with crypto bets at all — blockchain’s see-through nature and spread-out structure ensure that! The transparent decentralized blockchain setup has a huge impact on keeping cryptocurrency wagers tamper-proof.
- Privacy: Cryptocurrency gives users more privacy than regular money transfers and is quicker, too. When you bet online, crypto deposits and withdrawals beat old-school bank transfers hands down, they’re way faster.
- Faster transactions: Crypto transfers beat old-school bank methods hands down when it comes to speed. Players can deposit and cash out from betting sites much quicker using digital currencies.
Cryptocurrency e-betting is a secure option due to its use of blockchain technology. You can place bets, move money in and out, and enjoy e-betting thrills without much worry. However, using crypto for e-betting does have some drawbacks too. Some of them are:
- Volatility of the cryptocurrency: Crypto prices often fluctuate. Your bet’s value can shift fast, affecting how much you might win or lose.
- Security risks: While cryptocurrency itself is safe, if a secure wallet or exchange is not used, you might get scammed.
- Rules and regulations: Regions around the globe have different rules and regulations for cryptocurrencies. You have to ensure that you choose the legal cryptocurrency wallets and exchanges in your region.
While these cons can be daunting, there is a solution to everything. You can enjoy the excitement of online betting without stressing over crypto price swings and safety issues. Let’s explore how.
How Can You Safeguard Yourself Against Cryptocurrency Wallet And Exchange Scams?
Even though cryptocurrency is safe to use for e-betting, you still can land into a scam. Here’s how you can safeguard yourself from cryptocurrency wallet and exchange scams:
- Stick to reliable crypto platforms for trading and storage. Avoid sketchy wallets that might turn out to be cons. Exodus, Coinbase, and CoPay rank among the top trusted options for buying, selling, and keeping your digital coins safe. These reputable services have a proven track record in handling cryptocurrency transactions.
- Use 2FA methods, such as a code sent to your phone or an authenticator app, to safeguard your wallet. This adds an extra layer of protection above the passwords.
- Keep your private keys private! Don’t share them with the wallet or exchange’s customer support. If someone asks you for the private key, it is potentially a scam.
- Do not click on suspicious links or attachments sent via mail. They can be phishing attacks that the scammers use to scam you.
- Keep updating your software. Software updates also roll out security updates, which can provide extra protection for your account.
- There’s nothing like ‘Get Rick Quick’ in e-betting. If something is sounding too good, it’s too good to be true. Don’t fall for such traps.
Cryptocurrency betting reshapes the betting world, and fraudsters push boundaries to break in. You must maximize your wagers and dodge the cons. The responsibility falls on you to make smart bets and protect yourself from tricksters. Scammers show they’ll do anything to cheat the system. It’s crucial to stay alert and get the most from your bets while avoiding scams.
How To Protect Yourself From The Volatility Of Cryptocurrencies?
Cryptocurrencies are highly volatile! You can protect yourself from the volatility by diversifying your crypto portfolio. Also, every e-sports betting platform might not be accepting each cryptocurrency. Some might be accepting Bitcoin and Ether, while others might be expecting Litecoin and XRP. Having a diversified portfolio of cryptocurrency can help you have a chance to bet on multiple platforms. Additionally, you can choose the cryptocurrency which will return the best results for you.
What are the types of e-sports available for betting?
People know Counter-Strike: Global Offensive as an e-sport game. However, many other e-sport games exist. Call of Duty, Apex Legends, and StarCraft are examples of popular e-sports. You can place bets on these games too. These games offer chances to gamble as traditional sports do. Fans of competitive gaming now bet on e-sports. Bettors can pick their favorite genre due to the wide range of games available. E-sports fans can bet on many game types, including first-person shooters and strategy games. Pro E-sports gambling resembles traditional gambling. Parents need to protect their children from potential risks. The growth of e-sports and e-betting will boost cryptocurrency usage for online betting transactions.
The post Safe Use Of Cryptocurrency For E-gambling appeared first on European Gaming Industry News.
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ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience
ThrillTech is pleased to announce a strategic partnership with Coolbet, a leading online gaming company, to integrate ThrillTech’s innovative jackpot solution into Coolbet’s platform. This collaboration aims to elevate the player experience and drive engagement on the Coolbet platform.
According to ThrillTech’s CTO, Peter Mares, “We are thrilled to support an esteemed brand like Coolbet on their journey towards expansion and enhanced player offerings. Our cutting-edge jackpot solution is designed to captivate players and deliver a thrilling gaming experience.”
Coolbet’s President, Endre Nesset, expressed his enthusiasm for the new partnership, stating, “We are excited to introduce this new product to our brand, enabling our players to enjoy bespoke jackpots designed to elevate their gaming experience. This collaboration with ThrillTech aligns with our commitment to offering top-notch gaming entertainment to our valued customers.”
The integration of ThrillTech’s jackpot solution into Coolbet’s platform signifies a step forward in providing an enriched and personalized gaming experience for players. Stay tuned for more updates on the exciting developments resulting from this partnership.
The post ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience appeared first on European Gaming Industry News.
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