Latest News

AD-VENT: PADDY POWER DELIVERS A WORLD CUP CHRISTMAS CRACKER

Published

2 years ago

November 11, 2022

George Miller

Reading Time: 2 minutes

Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war…and delivered a cracker.

The well-known bookie delivers its take on the true meaning of Christmas as we prep for a festive season basted in World Cup juiciness, served with a side of Southgate.

Celebrating the unprecedented advent of football and festive traditions colliding, the mischievous brand has sidled up to the usual crimbo clichés and promptly ripped them to shreds.

With the help of Shameless star David Threlfall’s unmistakable voice, Paddy Power delivers a festive delicacy, dropping scenes that pay homage to football’s most iconic moments all wrapped up in Christmassy paper and tied in a bow.

Flares clash with turkeys, lads get their knits out, we see what happens when a Christmas carol organist goes rogue, football-obsessed nans kneel before football managers, and former England great Peter Crouch collides with a bouncer in the betting firm’s reimagining of a tale as old as time itself as the striker struggles to find room at ‘The Inn’.

he “Where were you in 22?” campaign pushes the boundaries of bedlam, with everything on the table (including sprouts!). From kitsch crockery (illustrated by artist Vince Pastiche), a World Cup edition of Charades, Christmas jumpers and even a special build OOH festive light display of that famous Frenchman, who delivered an iconic World Cup memory that sticks in the head!

In a semi-ironic display of British patriotism, Paddy Power is offering a free Bet Builder on all England games, meaning the better England do, the more Paddy Power cough up. Tis the season for giving after all!

A celebration of the unprecedented collision of the World Cup and Christmas festivities, “Where were you in 22?” is a rallying cry to the nation to make the most of this historic moment. Designed to position Paddy Power as the home of football during the World Cup, the TV advert launches on Saturday 12^th November, running throughout the World Cup period.

Michelle Spillane, Marketing and Brand Director for Paddy Power UK & Ireland said: “For the first time in our lives, football fans and brands are faced with the prospect of Christmas colliding with a Winter World Cup. It’s unchartered territory for all of us. To Paddy Power, it presented us with double the opportunity to surprise and delight football fans.

“Our aim was to create an ad campaign that celebrates the beauty in both, that captures the mood of the nation and gets fans excited about the prospect of this unforgettable opportunity to mark where they were in 2022 during this once in a lifetime tournament.”

The full TV advert can be viewed here: https://youtu.be/2-5JdP0bIm0

Endorphina Press Releases

Temple of Ra: Endorphina releases a new Egyptian-themed cascading slot

Published

4 mins ago

May 21, 2024

George Miller

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Reading Time: < 1 minute

The leading slot game provider, Endorphina, has announced the official release of its newest Egyptian-themed game, which will join the company’s portfolio on May 21th. Temple of Ra is a cascading slot 6-reel, 5-row slot that encourages players to uncover the hidden chamber of Ra and unravel the secrets buried within.

The cascading reel mechanic builds excitement as players strive to unlock the path to century-old treasures. Temple of Ra features divine gemstones, sealed treasure chests, and gold-filled chambers, inviting the bravest players to a quest that may lead them face-to-face with Ra himself.

Are you interested in Egyptian-themed slot games? Try out Endorphina’s Temple of Ra and discover the long-lost treasures of the Egyptian gods.

The post Temple of Ra: Endorphina releases a new Egyptian-themed cascading slot appeared first on European Gaming Industry News.

Latest News

Dot Connections secures aggregation deal with leading iGaming provider Wazdan

Published

5 mins ago

May 21, 2024

Wladimir P.

dot-connections-secures-aggregation-deal-with-leading-igaming-provider-wazdan

Reading Time: < 1 minute

Dot Connections, a fast-growing iGaming aggregator, has penned a content distribution partnership with casino game supplier Wazdan to add the studio’s innovative portfolio to its ACE platform.

The agreement will see over 180 games, including latest releases Mighty Wild™: Panther Grand Gold Edition, 30 Coins, and the ever-popular Power of Gods™ series, made available to Dot Connections’ operating partners via a single-API.

Wazdan has been developing leading slot titles for more than 14 years and currently has over 200 cross-platform casino games in its portfolio.

The partnership underlines Dot Connections’ position as a trusted aggregator to top-tier providers globally, including in LatAm where it is quickly establishing a strong foothold.

Cora Chen, COO at Dot Connections, said: “Launching this partnership with Wazdan represents another milestone in our commitment to delivering the very best content to our partners and their players.

“With operators joining us at a rapid rate, we look forward to boosting the exposure of Wazdan’s first-class suite in our key operating markets.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “It brings us great excitement to form this partnership with Dot Connections.

“With their offering already available to over 500 operators, we are really pleased that even more gaming enthusiasts will be able to enjoy our leading game portfolio in Asia, LatAm and beyond.”

The post Dot Connections secures aggregation deal with leading iGaming provider Wazdan appeared first on European Gaming Industry News.

Jamie Gold

The Commerce Casino & Hotel Announces Jamie Gold as Team Captain/Coach for the Commerce Poker Pro Team

Published

5 mins ago

May 21, 2024

GamingAmericas.com

the-commerce-casino-&-hotel-announces-jamie-gold-as-team-captain/coach-for-the-commerce-poker-pro-team

The Commerce Casino & Hotel has announced Jamie Gold as the Team Captain/Coach for The Commerce Casino & Hotel’s very own professional poker team for the upcoming WSOP 2023/2024 circuit in Los Angeles, as well as the 100 million dollar WSOP Main Event in Las Vegas this July. Gold, an iconic figure in the world of poker, brings his legendary expertise and wisdom to lead the team to victory.

His strategic prowess and relentless aggression at the poker table soon caught the attention of the world including outlets such as ESPN and Forbes to name a few.

As an ambassador he has hosted, emceed and worked closely with 360 major celebrity charity events to date for some of the most impactful world leaders and icons. Gold has helped to raise and donate over 600 million dollars for causes worldwide with a special commitment to ALS in memory of his father Dr. Robert Gold who passed away from the disease.

Prior to his illustrious poker career, Gold ran an entertainment company representing talent such as Jimmy Fallon, James Gandolfini, Donnie Wahlberg, Brandy and Ray J, Felicity Huffman, Jeffrey Wright and more.

Jamie is recognized by over 200 million poker players and gamers worldwide. It was in 2006 when he etched his name into poker history by clinching the prestigious World Series of Poker (WSOP) Main Event title. With a staggering 8773 entrants, an $87,000,000 prize pool and a first place prize of $12,000,000, it was the largest in the history of the WSOP Main Event until 2023. Gold’s remarkable victory was characterized by his distinctive habit of consuming blueberries at the final table, his strategic brilliance and his engaging table talk, which captivated audiences worldwide.

Since his historic triumph, Jamie Gold has continued to leave his mark on the poker landscape, with multiple recent cashes at the WSOP. Despite the passage of time, Gold remains a revered figure in the poker community, admired for his enduring contributions to the game.

This historic partnership between The Commerce Casino & Hotel and the WSOP is poised to revolutionize the poker landscape, establishing new benchmarks of excellence and innovation for years to come.

“Thirty years ago, my journey into the world of poker commenced at The Commerce Casino & Hotel. It holds a special place in my heart as the first casino where I ever played, and where I clinched my inaugural tournament victory, long before records were kept. My legend was born at The Commerce and my public legend was born at The World Series of Poker. Now, as The World Series of Poker joins hands with The Commerce Casino & Hotel, it feels like the merging of two pivotal chapters of my life. A real dream come true,” said Jamie Gold.

Gold added: “Stepping into the role of team captain for The Commerce Casino’s professional poker team fills me with a profound sense of honor and excitement. It’s not merely a duty, but a privilege to guide and mentor such a talented group of players. Together, we’ll fuse our strategic prowess, refined skills, and unwavering passion for the game to make an impact at the tables.”

The Commerce Casino & Hotel poker executive Jonathan Ing said: “As Commerce Casino & Hotel’s Team Captain for the WSOP 2023/2024 circuit, Jamie Gold brings a wealth of experience, strategic insight, and relentless determination to help lead our team to victory. We are honored to have him at the helm and eagerly anticipate the success that awaits under his leadership.”

The WSOP Main Event is set in Las Vegas this year, offering poker fans the chance to witness The Commerce Poker Pro Team in action.

Jamie will also co-Host, alongside 17-Time WSOP Bracelet winner, Phil Hellmuth, a Beat the Legends event on May 21, pitting these two poker legends against the newly-minted 20-member Commerce Poker Pro Team – available to stream on GG Poker.