eSports
SPORTFIVE places its own creator collective with SQVAD
One community, diverse interests, wide-reaching creators and authentic content: with SQVAD, SPORTFIVE has launched its own creator collective. As an organically growing platform, SQVAD uses the interests and channels of Gen-Y and Gen-Z to implement content ideas and tell authentic stories. SQVAD’s lineup initially formed from three experienced and wide-reaching creators who have been friends for years: Wakez, Nheisen and Proownez. The three creators are also united by the same roots – the city of Hamburg.
SQVAD was already established in spring 2022 as a standalone brand deliberately in young target groups as a brand that combines lifestyle themes such as Esports and gaming, but also fashion and music. SPORTFIVE will initially make the brand accessible only to a German-speaking audience, but it will be scaled to a global level in the long term.
Eike Gyllensvärd, President Global Esports and Gaming at SPORTFIVE, says: “After an initial test phase, we have further developed SQVAD so that we can officially place the platform as a SPORTFIVE brand in German-speaking countries and make it commercially viable. Our mission is to serve a previously non-existent sweet spot. Gen-Y and Gen-Z follow content that creates added value in an entertaining way. Our collective offers the opportunity to bring diverse interests to life and unite them within one platform.”
SQVAD and its members already reach a total of over three million followers, with YouTube (2.1 million), Instagram (522 thousand) and TikTok (312 thousand) among the strongest platforms. Event-related as well as daily content formats are produced on these platforms, as well as on Twitch, Twitter and Facebook. The synergies that SPORTFIVE can offer with its broad portfolio provide Creators with an attractive home for development.
Creators Wakez, Nheisen and Proownez are active as an ambivalent collective in all FIFA titles, but also generate strong reach from their interest in lifestyle, fashion and music. SQVAD thus offers attractive partnership opportunities for diverse fields of interest.
SPORTFIVE provides full-service support for brands interested in SQVAD, ranging from planning and conception of the partnership to production of creative content and evaluation. The goal is to expand the community and build new partnerships that authentically feed into SQVAD’s thematic areas.
Powered by WPeMatico
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
-
EurAsia5 days ago
Evoplay expands footprint in Georgia with Europebet partnership
-
Balkans5 days ago
SOFTSWISS Expands to Bulgaria: European Growth Through Partnership
-
Christine A. Dorchak5 days ago
Greyhound Advocates Applaud Gov. Ned Lamont for Signing Bill to Outlaw Dog Racing
-
Latest News4 days ago
NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct
-
Aposta Ganha4 days ago
Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership
-
Eastern Europe4 days ago
TotalBet Joins Forces with Fast Track to Boost Player Engagement
-
Latest News5 days ago
ELA Games Announces New Slot Game – Big Wave Delight
-
Compliance Updates4 days ago
ITIA Bans Two Players for Corruption Linked to Belgian Syndicate