Asia
Iker Casillas signs with FUN88 as its brand ambassador ahead of the World Cup 2022
Iconic Spanish goalkeeper dons a new jersey as front-man for the leading Asian sportsbook operator, calling on fans to “Live Your Dream”
Football legend and World Cup-winning Spanish Captain, Iker Casillas, has taken his gloves off to become the official brand ambassador for Fun88, the powerhouse Asian sports betting operator, ahead of the FIFA World Cup 2022 in Qatar which runs from 20 November to 18 December.
This breakthrough partnership arrives three short years after FUN88 signed the late, great Kobe Bryant ahead of the FIBA Basketball World Cup. And, like Bryant before him, Casillas has been recruited to encourage fans to “Live Your Dream”, a resounding call-to-action tagline that echoes the best of FUN88’s brand values.
Consequently, the former goalkeeper, one of the game’s most outstanding players thanks to his inspirational leadership roles at Real Madrid and the Spanish national team, has undertaken to responsibly promote the transcendent values of competition and entertainment on the World Cup stage, giving greater visibility to the fun and social engagement the game of football can bring to diverse international audiences.
Casillas and FUN88’s combined goal is to enhance fan engagement around the game’s biggest tournament by creating fresh content and discovery opportunities for diverse audiences. This timely partnership is now set to drive deeper engagement amongst soccer supporters across the globe. Accordingly, Casillas now joins the likes of Robbie Fowler, Steve Nash and the much-missed Bryant in Fun88’s historic stable of superstars, all putting their shoulders to the wheel in building the brand’s global sports exposure.
FUN88 will continue its ongoing work to engage with fans across both mature and emerging Asia markets via a series of creative activations and promotions involving Casillas. The brand has also developed a popular presence on social media, where its myriad customers are already interacting through its feeds and forthcoming World Cup content, where many more will benefit from its competitions and premium prize giveaways.
This combined collaboration will also leverage an increasing number of dedicated local channels and promotional activities, all focused on acquisition and retention of a loyal audience both pre-game and in-play. After all, World Cup football is always a tent-pole event for operator performance and correlated marketing targets around long-term new-account acquisition.
A senior spokesperson welcomed FUN88’s new flagship ambassador: “We’re delighted to have signed Iker Casillas to our team as FUN88’s World Cup 2022 brand ambassador. Long story short, he is a leader and an inspiration to all, having made a peerless contribution to both club and international football.
“Unlike other goalkeepers known principally for their safe pairs of hands, Iker was always a natural entertainer on the field with his cat-like reactions and jaw-dropping shot-stopping regularly getting fans out of their seats. Accordingly, he and FUN88 are committed to achieving our goals in the most engaging and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the clearest-thinking minds in football – remember, Iker holds the record for the most clean-sheets in the Champions League and for Spain’s national team!
“FUN88 intends to harness this breakout partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We’re constantly looking for original ways to connect with our customers across digital channels and betting verticals as varied as sportsbook, eSports and casino. Iker is a dream fit for the energy and expertise that FUN88 is delivering across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”
Casillas, Spain’s most garlanded captain, added: “I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. It was a penalty-kick decision to commit for me, so live your dream with FUN88!
“In short, I’m energised to be joining a new squad at FUN88 and very grateful for being given the chance to act as their ambassador and public face across an electric World Cup program.”
While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.
FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.
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PhilWeb Corporation has reinforced its position as a technology-driven company at SiGMA Asia 2026, highlighting its continuing transformation through digital innovation, scalable platform solutions and strategic technology investments aligned with the rapidly evolving digital economy in Asia.
As one of the Philippines’ established technology and platform providers, PhilWeb participated in SiGMA Asia 2026 to showcase its long-term vision centered on digital infrastructure, operational scalability, customer engagement technologies and future-ready platform development. The company’s presence at the international event reflects its broader strategy of strengthening its role within the growing technology, digital entertainment and fintech ecosystem in the region.
With more than 25 years of operational experience, PhilWeb continues to evolve alongside changing market demands and technological advancements. Over the years, the company has steadily expanded its capabilities through investments in platform modernization, integrated digital systems, payment technologies and data-driven operational tools designed to support scalable and efficient business operations.
As industries across Asia continue to undergo digital transformation, PhilWeb sees increasing opportunities in technology-enabled ecosystems where connectivity, automation, customer experience and operational efficiency play increasingly important roles in long-term business growth.
At SiGMA Asia 2026, the company highlighted initiatives focused on strengthening its digital ecosystem through improved platform capabilities, enhanced payment integration infrastructure and technology solutions designed to support seamless experiences across both physical and digital customer environments.
PhilWeb also emphasised the growing importance of integrated platforms and scalable digital operations as consumer behaviour continues to shift toward more connected and technology-driven experiences. The company continues to adapt to these evolving trends by exploring innovations that improve accessibility, operational flexibility and customer engagement.
Participation at SiGMA Asia 2026 also provided PhilWeb with opportunities to engage with international technology firms, fintech companies, digital infrastructure providers, payment solutions companies and regional business partners as it continues to strengthen its long-term growth strategy.
Beyond technology expansion, PhilWeb continues to prioritise governance, compliance-driven systems, operational transparency and sustainable business.
The post PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
NODWIN Gaming and Nodding Heads Games are launching the inaugural India Games Showcase (IGS), a digital event set to premiere on June 8 as an official partner showcase of Summer Game Fest. The broadcast will feature 40 curated Indian indie games across trailers, reveals, gameplay segments and announcements.
The India Games Showcase will be accompanied by a dedicated Steam event aimed at helping players discover, follow and wishlist participating titles. The event is scheduled for 10 AM PT / 10:30 PM IST and will stream on YouTube and Twitch.
NODWIN Gaming Co-founder and Managing Director Akshat Rathee said: “There is a raw, untapped creative energy in the Indian indie ecosystem right now that is completely unique. We are seeing developers blend world-class mechanics with incredibly rich, localized storytelling that the global gaming community hasn’t experienced before. We want to make sure that a brilliant game built in India doesn’t just stay a local secret, but gets the global eyeballs, distribution, and recognition it rightfully deserves.”
Nodding Heads Games Co-founder and Game Director Avichal Singh added: “The debut of India Games Showcase proves that Indian indies are making strides as they arrive and make a presence internationally. The rise of quality and genre variety titles in recent years is very promising. Our partnership with the world’s biggest showcase, Summer Game Fest, is another mark of approval for the country. We’re excited for the times ahead.”
Ahead of the broadcast, the organisers named the first set of participating games, including Raahi (Kalp), Dodo Duckie (BornMonkie), Loop : Beginning Of Never Ending Journey (Pravin Nikam), Rakshasa (Odd Compass Studio), and Silkgrove (Gallic Entertainment). The showcase is spearheaded by Nodding Heads Games, the studio behind Raji: An Ancient Epic.
The post NODWIN and Nodding Heads launch India Games Showcase with Summer Game Fest appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EGT has won the Best Land-Based Game Feature category at the SiGMA Asia Awards 2026 for the second consecutive year. The award was presented at a ceremony on 01 June, with EGT recognized for its multi-level progressive jackpot Sheng Sheng Bu Xi.
According to the company, Sheng Sheng Bu Xi is part of its Asian-themed products portfolio and is available in two titles: Bonus Boom and Bonus Craze. EGT said the feature runs across four jackpot levels with bonus mechanics including free spins and multipliers.
EGT said the feature is powered by its Exciter IV platform and is compatible with its Supreme, General and Phoenix Series slot cabinets. The company added that Sheng Sheng Bu Xi is deployed in “numerous gaming establishments globally.”
Mariana Manchina, Director of EGT Philippines Corp., said: “It is an honor to us to be acknowledged by the SiGMA Asia Awards again. Following the success of Zhao Cai Shuang Yu last year, the prize for Sheng Sheng Bu Xi is eloquent proof that our Asian-themed products are widely accepted by players, operators, and the professional gaming community as a whole. I would like to thank our customers, partners and friends for their continuous support and recognition, as well as our team, without whose creativity, talent and passion for innovation we would not have been able to have these remarkable achievements.”
The post EGT wins SiGMA Asia Awards 2026 for Best Land-Based Game Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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