Latest News
GAME launches ‘Never Grow Up!’ campaign in collaboration with The Specialist Works and What’s Possible Creative Studio
GAME has partnered with independent media agency, The Specialist Works, and What’s Possible Creative Studio to launch its latest campaign, encouraging audiences to embrace their silly and “Never Grow Up!”.
Previously known for its wide range of games and consoles, GAME is expanding its offering to also include toys, board games, tech, collectables, and more, reflecting the brand’s new vision to become the go-to place for fun activities for the whole family.
Behind the creative production, What’s Possible Creative Studio has captured the simple pleasure of turning everyday tasks into amusing pastimes in three different brand films. Featuring a multi-generational cast, the films show families and friends basking in the joy of taking every opportunity to have a bit of fun.
Planning the media strategy, The Specialist Works will maximise peak seasonal opportunities by using the strongest channels for GAME’s target audience. These include linear, BVOD, digital and social, according to insight from GAME’s own customer base and TGI.
The campaign launches just in time to capture the early Christmas shoppers, and targets everyone from 18-year-old gamers to 75+ grandparents, showing that there is no age limit on having a good time.
Rolling out in different stages, the first 30 second spots will debut on BVOD on the 4th of November, with the 60 second spots launching on linear TV the 1st of December. The campaign will run through to the Christmas eve.
Social and digital activations will also span YouTube, TikTok and social media.
James Nudds, Senior Marketing Operations Manager at GAME, said “In the current state of the world, we all could use a bit of play right now. By expanding our offering, we hope to bring even more fun to the masses. It has been incredibly insightful working with What’s Possible Creative Studio and The Specialist Works to supercharge our brand, and I look forward to seeing the campaign live on the screen.”
Pete Kemp, Managing Partner at The Specialist Works, said “It’s been brilliant collaborating with GAME and What’s Possible Creative Studio on this fun campaign. GAME is an exciting brand at a pivotal stage in their evolution, and they understand the importance of a robust media strategy to reach a large, diverse audience. We look forward to following their brand journey and future work together.”
Powered by WPeMatico
Blueprint Gaming
Blueprint Gaming releases Wolf Fury Fire Blitz slot
New title adds Fire Spins and Blitz Spins bonuses plus Standard, Super and Ultra Power Play modes at 5x, 10x and 20x stake.
Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins.
The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols and “guarantees either Fire Spins or Blitz Spins.”
Fire Spins triggers when six or more Cash symbols land in view. Each reel position spins independently to add more Cash or Wolf symbols, with new symbols resetting a three-spin counter and locking in place. Blueprint said the Wolf can land on the centre reel to collect all Cash symbols in view, then collect additional prizes that land for the remainder of the feature.
Blitz Spins activates when a Wolf symbol lands on reel three alongside Cash symbols on two adjacent reels. During the bonus, the Wolf collects every Cash symbol that lands before the reels respin, and additional Wolf symbols can lock in place, with up to three collectors active at once.
The title also includes Blueprint Gaming’s multi-level Power Play, offering Standard, Super or Ultra modes at 5x, 10x or 20x the base stake. In these modes, the company said only Cash and Wolf symbols appear on the reels.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming
, said: “Wolf Fury Fire Blitz combines several of our most engaging mechanics into a fast-paced experience that offers players frequent feature opportunities and exciting collection gameplay. The Fire Blitz mechanic creates anticipation throughout every session, while the dual bonus structure ensures plenty of variety.
“The addition of our multi-level Power Play further enhances the experience by giving players greater control over how they engage with the game, reinforcing our commitment to delivering innovative, feature-rich content that performs across regulated markets worldwide.”
The post Blueprint Gaming releases Wolf Fury Fire Blitz slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
4 Chili Pots: Hold and Win
Playson releases 4 Chili Pots: Hold and Win with dual bonus modes
Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x.
The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels. The chilli colour determines the feature in play: red triggers a Multi Feature that adds multipliers up to 5x; orange triggers a Mystery Feature that can award Mini, Minor or Major jackpot values or a coin value up to 75x; and green triggers a Collect Feature that gathers the value of all symbols in play, including any attached multipliers.
A golden Super Chili Bonus symbol can trigger a Super Bonus Game on an expanded 5×5 grid, with random Multi, Mystery or Collect features, including combinations. During the round, the active Super Chili Feature lands random Chili Bonus symbols until six are present, which then activates a new feature or enhances the current one.
Playson said jackpots can be triggered in both bonus modes. Filling all 15 cells in the classic bonus awards the Grand Jackpot at 3,000x, while filling all 25 cells in the Super Bonus Game awards the Super Jackpot at 10,000x. Skull-themed symbols can also appear in bonus play and transform into red, orange or green Chili Bonus symbols. The title includes two Buy Bonus levels, allowing players to trigger the Bonus Game or Super Bonus Game with one, two or three Chili Features.
Anton Ivannikov, CPO at Playson, said: “Our fiery new title showcases our continued focus on evolving proven mechanics in fresh and exciting ways. By combining two player-favourite features with layered bonus progression, dynamic Chili Features and a Super Bonus Game offering even greater rewards, we have created a title that delivers excitement throughout every stage of play.
“Complemented by its vibrant Mexican fiesta theme and engaging gameplay, we are confident 4 Chili Pots: Hold and Win will prove to be another valuable addition to our partners’ casino offerings.”
The post Playson releases 4 Chili Pots: Hold and Win with dual bonus modes appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Merkur Group Strengthens Global Compliance Strategy
Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.
In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.
“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.
The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.
The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Compliance Updates6 days agoArizona Department of Gaming Issues Cease-and-Desist Orders to Multiple Operators Linked to Underage Gambling and Illegal Activity
-
Compliance Updates6 days agoKONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market
-
Latest News7 days agoPG Soft appoints Hugo Baungartner as General Manager LatAm
-
Canada7 days agoCanada’s Safer Gambling Gap: Why Market Success Doesn’t Always Equal Player Safety
-
Latest News7 days agoBooming Games launches Fish Tales: Double Catch Max Scatter
-
Latest News7 days agoTom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026
-
Latest News7 days agoBC.GAME names Guillermo Ochoa brand ambassador for Mexico push
-
Latest News7 days agoPG Soft names Hugo Baungartner as General Manager LatAm



