USAbility adds IGT’s Joe Asher as Advisory Board Member

Consultancy creates Advisory Board with industry veteran

USAbility, the leading strategy, compliance, and delivery consultancy for the sports betting and iGaming industry, has announced that Joe Asher, President of Sports Betting at IGT and former CEO of William Hill US, will join the company’s newly formed Advisory Board in a non-executive capacity, and as a shareholder.

Asher took on the role of IGT President of Sports Betting in 2021, having been CEO of William Hill US since 2012, following William Hill’s purchase of Brandywine Bookmaking, where Asher had also been President and CEO.

As a one-stop-shop for compliance, product and project delivery advisory, USAbility will look to harness Asher’s unparalleled industry experience to continue providing gambling companies globally with better ways of delivering business and technical change.

The company has led and supported a long list of industry leading brands throughout their market entry journey by offering hands-on advisory on the overall process. USAbility provides expert advice in the areas of Regulatory Compliance, Product, Operational Readiness, Trading and Risk strategy, Platform and Technology Migrations, Vendor Selection, Market and Competitor Analysis, and more.

Joe Asher, IGT President of Sports Betting and Member of USAbility’s Advisory Board, said: “USAbility has a solid track record and substantial expertise in many aspects of online gambling and sports betting, from licensing and product certification to delivery and product launches.

I have worked with the USAbility team going back to 2018-19 when they worked with William Hill US on the complex migration program that enabled the launch of the Liberty platform in New Jersey. This sort of work is inherently difficult, but it was done successfully thanks in large part to their expertise.

I’ve always been careful about the companies with which I work, but after a lengthy process decided to join the USAbility Advisory Board and take an ownership interest in the company. I’m confident we will be able to grow their already successful business.”

Avi Howard, CEO of USAbility, said: “We’re truly delighted to welcome Joe Asher to the Advisory Board. Joe is an industry hall-of-famer and a successful entrepreneur with unparalleled knowledge, experience and network. Our work together in the past means that Joe benefitted from our services during one of the most complex platform migrations in the post-PASPA era.

The industry is going through a significant phase of consolidation, where the need for our expertise in technology migration, business integration and digital transformation is at an all-time high.

As an industry leader with such a unique prior experience with us and in his current role at IGT, Joe is exactly what we need to continue growing at the pace we have become accustomed to. We look forward to achieving great success together.”