Affiliate Industry

First Look Games rolls out White Label Client Area

Published

2 years ago

October 19, 2022

Reading Time: 2 minutes

Studios can quickly and easily launch a fully customisable Client Area to showcase their titles to operators and their casino managers

First Look Games, the platform that directly connects slot studios and affiliates for the purpose of game promotion, has expanded its product offering to include a comprehensive White Label Client Area.

The White Label Client Area is based on the powerful First Look Games (FLG) platform but has been further developed to support operator access and asset delivery.

One of the greatest challenges that comes with building a client game lobby is the sheer volume of storage required. Studios need to upload game sheets, large assets, images, videos and even demos of the game, and this takes up a lot of data.

The FLG White Label Client Area has been tested with up to 30TB of allocated space and 800,000 active files. It can support individual file sizes of 10GB, even with the platform sitting behind Cloudflare’s cutting-edge cybersecurity defences.

Security is taken a step further with only logged-in users able to access and download hosted files and segmentation available on users as the studio wishes.

Given the highly competitive nature of game development and the need for studios to stand out from their rivals, the FLG White Label Client Area has been built to be highly flexible and to offer extensive customisation so that studios can leverage their brand and identity when showcasing their games.

It also offers the option to bring in custom functionality such as single sign-on via Oauth/Open ID or a third-party provider to deliver the best possible user experience while still ensuring the highest levels of security. It can be hosted in any data centre in any country upon request.

Customisation does not end there. The FLG White Label Client Area is fully compatible with custom End User Licence Agreements on a per-game basis, allowing the studio to set up different EULA checks for specific games such as branded slots.

Finally, it provides a huge amount of data regarding downloads and popularity of particular games that studios themselves rarely have the development resources to include, allowing marketing and commercial teams with access to valuable information.

Tom Galanis, Managing Director at First Look Games, said: “A client game lobby acts as a shop window for operators and their casino managers, allowing them to see the studio’s slots and accompanying information, access marketing assets and even demo the games.

“But building a client area from scratch is rarely quick and normally pulls development resources from other projects. The First Look White Label Area is a ready-to-roll-out solution that allows studios to showcase their titles effectively and efficiently.

“Of course, it comes with the added benefit of having the option to automatically sync with our main First Look Games platform, allowing studios to unlock the full value of our growing suite of products and services seamlessly and easily.”

Affiliate Industry

AskGamblers Launches AskGamblers Sports

Published

8 hours ago

May 17, 2024

Niji Narayan

Reading Time: < 1 minute

AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.

Affiliate Industry

Amusnet Partners with Gamblers Connect

Published

1 day ago

May 16, 2024

Niji Narayan

Reading Time: < 1 minute

Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.

One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.

“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.

The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.

Affiliate Industry

47 New Brands in Q1’24: Affilka by SOFTSWISS Results

Published

4 weeks ago

April 19, 2024

George Miller

47-new-brands-in-q1’24:-affilka-by-softswiss-results

Reading Time: 3 minutes

Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.

Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.

The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.

Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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