eSports
Leading Esports Organisation Gen.G Enters a New Strategic Alliance with SPORTFIVE
Global esports organisation, Gen.G Esports, and global sports marketing agency, SPORTFIVE, today announced the launch of a new multi-year strategic alliance to grow and strengthen the esports organisation’s commercial portfolio.
As its lead commercial representative, SPORTFIVE will work together with Gen.G to build a competitive internationalisation strategy and support the commercial development of its esports and gaming initiatives. With over 30 years of proven performance in Asia, a vast network of brands globally, paired with decades of local expertise in the different markets, SPORTFIVE is well placed to help create and grow long term value for all of Gen.G’s stakeholders and deliver integrated sports marketing solutions for all parties. As part of this mandate, SPORTFIVE will be responsible for marketing all of Gen.G’s commercial rights, including securing long-term partnerships and managing sponsorship engagements with like-minded brands in its key markets.
Ranked #8 in the 2022 Forbes list of the world’s most valuable esports companies, Gen.G owns and operates top, global championship-winning teams in titles such as League of Legends (LoL), NBA 2K, Fortnite, Valorant, Overwatch and PUBG. With seven teams spreading over three countries, Gen.G adopts an international, market-crossing strategy to grow their global reach and establish a strong presence in their major esports markets – South Korea, the United States, and China.
With the goal of building a global, inclusive, and cross-cultural community through esports and gaming, the partnership with SPORTFIVE signifies Gen.G’s continued commitment to serving fans and athletes at all levels, and maximising engagement opportunities in and beyond competitions.
Martin Kim, CRO of Gen.G said: “We are thrilled to team up with SPORTFIVE to boost our commercial efforts in the market. With our cross-market focus, it is perfect to partner with an internationally-renowned agency like SPORTFIVE and leverage on its sales expertise and extensive global network to identify the right partnership opportunities for our esports teams and gaming portfolio. We believe this partnership will allow us to explore new boundaries and develop unique concepts to connect with our audiences, and propel our Gen.G brand to the next level.”
Gyllensvard, Eike Gunnar, President, Global Esports Partnerships at SPORTFIVE, said: “SPORTFIVE is proud to be selected as the lead commercial partner of Gen.G, a leading global esports organisation with one of the most exciting rosters of esports teams and gaming talents. The global esports market revenue is growing exponentially every year, with a major segment attributed to sponsorships. More and more non-endemic brands are also realising the attractiveness and popularity of esports as a marketing opportunity, especially when engaging with the younger demographic. As such, we are thrilled to be teaming up with Gen.G in these exciting times, to optimise their commercial potential and maximise value for their avid global gaming audience.”
Gen.G has won seven global championships to date. Most recently, Gen.G’s LoL team clinched their first-ever LoL Champions Korea (LCK) championship title, after defeating T1 in the grand finals of the 2022 LCK Summer Season. This has enabled Gen.G to claim Korea’s first seed for the LoL World Championship 2022 which kicked off on 29 September.
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Alona Shevtsova
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
eSports
L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament
Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.
“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”
L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.
The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.
eSports
IESF Announces the European Regional Qualifiers for Esports World Championship
The International Esports Federation (IESF) has announced the European Regional Qualifiers for the 16th World Esports Championship. From July 6 to July 31, 750+ athletes from Europe will compete for a slot at WEC24, set to take place in Riyadh, Saudi Arabia.
As the only fully online event hosted by IESF in 2024, this tournament will spotlight Europe’s best esports talent across four game titles. The event will feature competition in the following categories:
- CS2 Open
- CS2 Women
- MLBB Open (Mobile Legends: Bang Bang)
- MLBB Women
- PUBG MOBILE
- DOTA2
Athletes from 43 nations will compete in the event, determined to claim victory and proceed on their journey on the “Road to Riyadh”. The national champions of the eFootball series will advance directly to WEC24.
Igor Nedeski, Esports Manager at IESF, said: “We’ve ensured that despite being exclusively online, the European Regional Qualifiers will deliver the same level of intensity and high standards as the other regional qualifiers. Athletes and fans can look forward to an exciting and competitive experience as the battle for a spot at the World Esports Championship kicks off.”
The post IESF Announces the European Regional Qualifiers for Esports World Championship appeared first on European Gaming Industry News.
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