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Groove gets smart with SmartSoft

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Aggregator and platform Groove has revealed a smart move by launching an integration with SmartSoft Gaming, bringing another strong performer into the fold.

Smartsoft, founded in 2015 and based in Tbilisi, Georgia, have made their entire portfolio, including slots Magic Garden, Burning Ice 40, Moonstone, headline XGames series along with flagship Jet X, available to Groove’s powerful operator cluster. And, not forgetting the popular Balloon game, a simple game where players pop a balloon before it bursts to win a cash prize.

SmartSoft, whose games are currently integrated with an array of operators, will see their content join a collection of thousands of titles from more than 90 providers hosted on Groove’s bustling aggregation platform.

The game development studio has grown to employ over 80 individuals and is now led by a team of professionals with over 20 years of experience in the world of gaming. Interestingly, SmartSoft won the Debutant of the Year award at the 2020 Login Casino Awards, indicating that some of its enormous potential is already being fulfilled.

With over 80 different titles of HTML5 slots, roulette, and the highly-specialised X-games along with a portfolio increasing at the rate of 1 to 2 games per month, the addition of SmartSoft to Groove’s aggregation platform GroovePlay brings another unique studio into the mix.

Groove’s twin pillars of turnkey (GrooveOn) and aggregation (GroovePlay) are delivered under an end-to-end technology umbrella. GrooveOn encapsulates the B2B iGaming value-chain providing a holistic set of turnkey technology solutions for multichannel B2B iGaming covering online and mobile gaming across all devices.

GroovePlay has a robust stable of games partners and is adding over 100 new games every month to the ever-expanding list of available titles, ranging from time-worn classics to the latest innovative games to reach the market.

This year Groove celebrates six years of service to operators and continues to deepen relationships with a host of stakeholders from the finest games studios like SmartSoft to payment providers and all points in-between.

Saba Chkheidze, Director of Partnerships at Smartsoft Gaming, said: “SmartSoft’s reputation continues to go from strength-to-strength and this partnership with Groove is evidence of how far we have come recently. Having access to Groove’s exceptional operator cluster is a privilege and we are sure it will spur additional growth in the weeks and months ahead.”

Yahale Meltzer, COO at Groove said: “The iGaming industry has been our sole focus and investment for the last 6 years. As specialists in online technology and supported by one of the strongest technical teams in the industry, we are delighted to bring SmartSoft on-board and to be part of the Groove growth journey.”

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Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Anne Marie Caulfield

GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

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The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players

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Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.

Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.

Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.

Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.

VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.

History Re-bet feature

Pick again the lucky numbers for the last spins.

Favourite Bets

This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.

Game Statistics

Make the strategy with statistics for the last spins.

Jackpot Cards

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.

The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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