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20% Monthly Increase in Player Acquisition: Affilka by SOFTSWISS Shares Results of Client Migration

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A complete reporting system and crypto payment solutions are often cited as advantages of switching to the SOFTSWISS affiliate marketing platform Affilka. The team has shared the results of the BC.GAME migration case which showed a 20% monthly increase in player acquisition.

According to the latest Affilka migration cases, the main reasons why online casinos switch affiliate management platforms include a lack of detailed and customisable affiliate and player activity reporting, AML compliance issues, and high costs of in-house development. On top of that, proprietary solutions require additional resources stealing the spotlight from primary business objectives while poor reporting capabilities impede growth. Affilka by SOFTSWISS,  an innovative and award-winning partner tracking platform, offers complete platform transition support which includes assistance from accounts managers and technical staff to address all client concerns, whether past or present.

By taking over all software-related issues, Affilka helps clients focus on their business-building imperative. Migrations result in increased player acquisition,  improved team resource management and optimised brand processes. Migrated clients note the following benefits:

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  • full technical support, a winning combination of technical support and automation
  • a complete multi-level reporting system with near-real-time updates for both operators and partners
  • crypto-friendly platform and payment solutions
  • multi-brand management under one Affilka account or partner program
  • flexible commission plans and traffic budget optimisation


Speaking about client migration, Anastasiya Borovaya, Head of Affilka by SOFTSWISS, highlights the following: “Switching an affiliate marketing platform can be challenging. There can be many reasons behind the decision. Сhoosing a new platform can be complicated through a lack of knowledge about the resulting benefits. At Affilka, we have built the necessary software platform migration expertise to take the lead. The process may be as simple as moving affiliate IDs and contact details or rather as complex as transitioning player historical data and affiliate payment history to meet the new platform’s requirements. Whatever  our clients decide, Affilka’s account managers will be there to walk them through the transition.”

Affilka by SOFTSWISS was recognised as the Best Affiliate Tracking Software by the prestigious SiGMA Balkans & CIS 2022 awards. The advantages of this multifunctional affiliate management and tracking software comprise zero set-up fees, integrated payment systems, and efficient affiliate management. Affilka will be showcasing at SiGMA Europe in Malta, which is to be held in Valletta on 14–18 November, 2022.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Affiliate Industry

Better Collective Acquires AceOdds

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In a strategic move to strengthen its foothold in the UK, digital sports media group Better Collective has acquired sports betting media AceOdds for a total consideration of 42 mEUR implying 4x last twelve months EBITDA.

AceOdds, a versatile multi-language sports betting brand, offers a comprehensive range of betting tools, odds, reviews and streaming schedules through its web and app based platforms. With a robust presence in the UK market, Better Collective’s global reach through local expertise aligns perfectly with AceOdds’s vision of expanding its influence outside the borders of the UK. Following the acquisition, Better Collective upgrades its 2024 full year financial targets.

Ian Bowden, Better Collective’s Senior Director for UK & Ireland, said: “I am thrilled to announce the addition of AceOdds to the Better Collective group. This strategic acquisition brings us a robust owned and operated sports betting media brand in the UK market, poised for global scalability. Aligned perfectly with Better Collective’s overarching strategy of acquiring leading sports media brands across various niches, the AceOdds brand fills a crucial gap by offering a vital sports betting affiliation brand in a pivotal growth market for the Better Collective group, along with an app benefiting from hundreds of thousands installs to further increase the reach we can provide our partners.”

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Established in 2008, AceOdds was founded with the aim of providing UK sports enthusiasts with an easy-to-use betting calculator. Over the years, the brand has expanded, offering a well-regarded web platform featuring a range of betting tools, comparison features, live streaming schedules, an odds and parlay calculator, and more. Additionally, AceOdds has introduced a popular app.

The acquisition aligns with Better Collective’s strategy of owning the full range of sports media across key regions, spanning from traditional sportsbook comparison brands to general sports media, social media content creators, podcast producers and beyond.

The post Better Collective Acquires AceOdds appeared first on European Gaming Industry News.

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Affiliate Industry

AskGamblers Launches AskGamblers Sports

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AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

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Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.

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Affiliate Industry

Amusnet Partners with Gamblers Connect

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Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.

One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.

“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.

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