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PointsBet and 1/ST TECHNOLOGY Announce Partnership to Grow Horse Racing in the United States

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Premier Turf Club, LLC, a wholly owned subsidiary of PointsBet USA Inc., today announced a partnership agreement with 1/ST TECHNOLOGY, a business division of The Stronach Group (“TSG”), North America’s dominant Thoroughbred horse racing company. The agreement encompasses 1/ST’s broad portfolio of products and services including 1/ST BET, Xpressbet, Monarch Content Management, and AmTote International. 1/ST Technology’s AmTote, Xpressbet, and 1/ST BET brands are world leaders in pari-mutuel tote and ADW technologies.

Key features of the deal include:

  • PointsBet and 1/ST Technology will collaborate on integration and launch of the one-of-a-kind 1/ST BET online horse wagering product in US jurisdictions where Advance Deposit Wagering (ADW) is permitted.
  • Deeply aligns the companies and drives vertical integration across key components of ADW – product, tote, and content management – serving to enrich the PointsBet offering and introduce new bettors to American horseracing.
  • Racing customers of 1/ST TECHNOLOGY’s currently operated brands, Xpressbet and 1/ST BET, will be introduced to the world of Sports Betting and iCasino via PointsBet products through this unique marketing partnership.

The agreement encompasses a wide range of services and synergies across the companies which is set to deliver a fully integrated, white-label horse betting experience to PointsBet customers.  The partnership marks the first time in the United States that a tier-one sports betting company and horse racing company have aligned to power an independently owned and licensed ADW operator.

1/ST BET is a revolutionary multi-featured app with an algorithm based handicapping tool and a fully configurable UI/UX created to introduce new customers to horse racing and betting, as well as support for the most advanced horse racing bettors. The 1/ST BET app was developed to make handicapping and betting fun and intuitive.  Its goal is to educate customers to make smarter bets, engage with the sport of horse racing, and complement the on-track visuals and wagering experience. 1/ST BET was successfully launched nationally in May 2019.

Regarding the strategic partnership announcement, PointsBet Group CEO Sam Swanell commented: “Today marks a pivotal moment in the evolution of our US expansion strategy. Horse racing has a unique role to play alongside sports betting in the United States, and despite already generating over US$6.5 billion per annum in industry online handle, we consider it an attractive category on the cusp of further expansion on the back of the ongoing shift from brick and mortar to digital. With PointsBet’s mature market Australian racing expertise, and now a strategic partner in 1/ST TECHNOLOGY that provides us with a market leading portfolio of racing products and services, we can introduce new and existing customers to a dynamic and interactive PointsBet branded horse betting experience. This will be supported through cost effective offers and marketing, along with the utilization of our extensive US sports betting database.”

Paul Williams, Chief Executive Officer, 1/ST TECHNOLOGY, added: “1/ST TECHNOLOGY is excited to be partnering with the truly innovative team at PointsBet to bring the great sport of horse racing to a growing customer base across US markets.  We are uniquely aligned on a superior product vision as well as the value that this relationship brings to our collective organizations and horse racing industry stakeholders at large.”

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Alberta

Peter & Sons launches full game portfolio in Alberta

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Peter & Sons has launched in Alberta with its full game portfolio, extending the Barcelona-based iGaming studio’s North American expansion.

The company said the Alberta rollout brings its complete catalogue to a market it described as “one of Canada’s most closely watched,” as the province continues to develop its regulated online gaming framework.

Peter & Sons said Alberta players will have access to titles including Barbarossa: Dragon Empire, The Soapranos and Greedy Alice.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons launches full game portfolio in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Peter & Sons Enters Alberta with Full Game Portfolio

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Innovative iGaming studio Peter & Sons has entered Alberta with its full game portfolio, marking another major step in the studio’s regulated North American expansion.

The launch brings Peter & Sons’ complete catalogue to one of Canada’s most closely watched iGaming markets, as Alberta continues to develop its regulated online gaming framework. Following the growth of Ontario’s regulated model, Alberta represents an important new chapter for suppliers looking to build long-term presence across Canada.

Alberta offers a strong opportunity for Peter & Sons, combining a clear regulatory direction with a growing appetite for high-quality digital casino content. Players in the province will gain access to the studio’s full portfolio, from visually distinctive slots and recognizable characters from games like Barbarossa: Dragon Empire, The Soapranos, Greedy Alice and many others.

Renowned for its creative direction and distinctive approach to game development, Peter & Sons continues to expand across regulated markets worldwide. The Alberta entry reflects the studio’s commitment to growing its North American footprint while bringing its complete catalogue to markets where originality, performance, and player engagement all matter.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Alberta is an exciting new market for Peter & Sons and an important step in our North American growth. Launching with our full portfolio gives us the chance to introduce the complete Peter & Sons experience from day one, from the art and characters to the mechanics and worlds that define our games. It is a market with strong potential, and we are proud to bring our games to players there.”

The post Peter & Sons Enters Alberta with Full Game Portfolio appeared first on Americas iGaming & Sports Betting News.

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Alberta

Gaming Corps goes live with bet365 in Alberta on day one of regulated market

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Gaming Corps has launched its online casino content with bet365 in Alberta on the first day of the province’s regulated market opening on 13 July 2026, while also expanding its content distribution with the operator in Ontario and Spain.

The Sweden-based game developer said it is among the first wave of studios fully certified for Alberta’s newly regulated market. Gaming Corps will support bet365’s Alberta entry with more than 50 games at launch, spanning Slots, Table, Plinko, Mine Games and Instant Blitz.

As part of the expanded partnership, Gaming Corps said bet365 will also gain access to its football-themed titles, including Penalty Champion: Goals to Glory, and its 3 Pigs franchise, including 3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog, and 3 Pigs of the Caribbean.

The rollout also includes Gaming Corps’ Low RTP Blackjack titles, which the company said are designed around 93.57% RTP and approximately 6% operator hold, with flexible branding options and side-bet mechanics.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.

“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”

Richard Graham, Associate VP of Gaming at bet365at bet365 said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.

“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”

The post Gaming Corps goes live with bet365 in Alberta on day one of regulated market appeared first on Americas iGaming & Sports Betting News.

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