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THORNE AND TEAM LIQUID ANNOUNCE PARTNERSHIP BRINGING INNOVATIVE HEALTH AND WELLNESS SOLUTIONS TO THE ESPORTS COMMUNITY

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Thorne HealthTech, the leader in developing innovative solutions for a personalized approach to health and wellness, and Team Liquid, a leading worldwide professional esports organization, today announced that Thorne is now the official Health and Wellness Partner of Team Liquid.

Thorne will offer pathways for personalized health and wellness through quizzes, health tests, and nutritional supplements to support the Team Liquid community – from the professional athlete to the casual gamer – in optimizing peak performance, endurance, and recovery. Thorne’s suite of science-backed products and solutions for nutritional support, restful sleep, and mental focus align and support the esports community’s health and wellness standards.

“Knowing how passionate and connected the Team Liquid community is, we want to ensure they feel empowered and educated about their individual and overall community health and wellness journeys,” said Paul Jacobson, CEO of Thorne HealthTech. “For esports athletes at the highest level to the everyday gamer, we know each journey is personal. We look forward to Team Liquid and the incredible community behind it experiencing first-hand what our high-quality, science-backed products can do.”

“For Team Liquid, this partnership represents the next step in our 360, holistic approach to athlete training, as well as promoting healthy best practices for our extended Liquid community and fans,” said Steve Arhancet, CO-CEO of Team Liquid. “In the past, the physical demands put on the bodies of esports athletes were often overlooked by the industry, but working with Thorne will empower our organization to address how to best educate and fuel our athletes in a way that helps them reach maximum potential.”

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Earlier in the year, Team Liquid launched a groundbreaking global training program that quantifies, analyzes, and assesses the cognitive capabilities of esports athletes competing at the highest level to determine the innate ability of the athlete and extended mental potential. This type of cognitive testing underpins the direct link between success in gaming and high-performing cognitive abilities like attention, memory, information processing, and task-switching.

The partnership with Thorne empowers Team Liquid to continue addressing their macro goal of transforming the professional training experience and establishing new industry-wide health and wellness practices and standards. Both parties have begun to discuss a co-authored case study that would feature select Thorne products and solutions put in active practice across a set of Team Liquid athletes. Team Liquid Director of Performance, Chang-Hyun Ko, and Thorne’s Director of Sports Science, Joel Totoro, have been asked to lead the planning of such a study.

Thorne will also elevate notable Team Liquid influencers – AverageJonas, Tiffae, Alixxa, and Acie – as brand ambassadors, with each one having their own unique health and wellness journey that Thorne is excited to support. As ambassadors, they will showcase first-hand experiences with Thorne products and expertise through special events, sponsored streams, and other curated content.

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British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Andrew Cochrane Chief Business Officer of GiG

GiG increases Ontario market presence, powering the launch of Casino Time

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Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

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Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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