Latest News

Bet365 Selects Optimove as CRM Marketing Solution to Maximize Player Lifetime Value

Published

2 years ago

September 21, 2022

Reading Time: 3 minutes

The world’s largest online bookmaker is set to partner with the retention marketing leader to scale marketing personalization and drive growth through AI-mapped CRM journeys

Optimove, the leading CRM Marketing solution, announced it has been selected by bet365, the world’s largest online sports betting brand, to orchestrate and optimize all CRM marketing activities. The powerhouse partnership between the two industry leaders demonstrates bet365’s strategic investment in scaling retention marketing efforts and maximizing player lifetime value as a growth driver for the business.

Optimove’s AI-mapped CRM journeys will allow bet365 to transform its CRM Marketing efforts empowering the sportsbook giant to scale and manage hundreds of player segments, orchestrate realtime and scheduled multichannel campaigns, and measure the incremental value of each player interaction. For the first time since its founding in 2000, the global iGaming leader has turned to a third-party vendor to support its CRM Marketing efforts.

With a Customer Data Platform (CDP) at its core, Optimove offers marketing teams direct access to their customer data to build, test, and optimize hundreds of CRM campaigns weekly. Optimove allows brands to reach their customers with the right message on the right channel by personalizing thousands of campaigns to hundreds of segments. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to manually map every customer journey.

The scientific approach embedded in Optimove’s CRM Marketing platform will empower bet365 to measure the incremental value of each player interaction. bet365 will gain key capabilities via Optimove:

· Enriched customer profiles: Unifying all historical, predictive, and realtime customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
· Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.
· A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.

Already working with one in three operators in the EGR Power 50 Ranking, the new partnership demonstrates Optimove’s continuous growth and strong momentum in recent months. In July 2022, the company announced the acquisition of Graphyte, a cloud-based personalization platform built for the sports betting and iGaming industry. In March 2022, Optimove acquired Kumulos, a personalized mobile marketing solution, following its September 2021 $75 million investment led by Summit Partners.

“bet365 continue to build an industry leading sports and gaming product, and the business believes the time is right to complement the platform with best of breed third party technology,” said Alex Sefton, Chief Marketing Officer at bet365. “With Optimove we have done just this. This deal heralds a change in direction for bet365, but also the start of a long-term partnership working with Optimove to grow our business. We are at the start of something genuinely exciting for bet365 and I don’t think we could have found a better partner.”

“We’re thrilled to be selected by bet365 as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “Working together, this is a true super team. As a company that is known for keeping most of its tech in-house, this is a huge move by bet365 to go out to a third-party provider. We’re proud to have been chosen and humbled by bet365’s belief in our ability to deliver. I am certain that the work we accomplish together over the coming years will be groundbreaking and will help catapult bet365 into a new era of growth.”

How did this partnership come to be?

Motti Colman: “We’ve been speaking to bet365 on and off for 5 years, but they’ve always had other priorities and now the time is right.”

What are the goals for bet365 working with Optimove? What are they looking to achieve?

Motti Colman: “Their primary driver was the desire to put their customer first. In doing so they are looking to learn more about their customers and improve all the related KPIs. The upshot of that will lead to increased customer loyalty.”

Do you think this partnership will impact the iGaming space as a whole?

Motti Colman: “Clearly bet365 investing time and money into MarTech will definitely have an impact. Despite all the M&A activity around them, they still remain the biggest brand in the industry and other companies definitely take note when they make big strategic moves.”

What’s next for Optimove in the industry? Is there room for growth still?

Motti Colman: “Despite our huge presence in the space, the area where we see the most opportunity is at the top end of the market. It’s the traditional Tier 1s that are often a lot slower to adopt advanced technologies, but as we have shown with this collaboration, if an operator is open minded to the possibilities that exist, we can dramatically enhance their customer marketing capabilities.”

Optimove will be exhibiting at SBC Barcelona, September 21-22, Stand F7.

Gambling in the USA

Gaming Americas Weekly Roundup – April 29-May 5

Published

9 hours ago

May 6, 2024

Niji Narayan

gaming-americas-weekly-roundup-–-april-29-may-5

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

This month The Navajo Nation Gaming Enterprise honoured 186 of its total 1200 team members for reaching significant employment milestones including 15, 10 and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.

Bruce Smith Enterprise and The Cordish Companies have been selected by the City of Petersburg, Virginia to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The Petersburg City Council unanimously approved Bruce Smith Enterprise and The Cordish Companies as the City’s preferred development partner on the transformative mixed-use project. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community and become a major new tourist destination for the City and the Central Virginia region.

CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region. The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends and explore potential partnerships in the LATAM market.

The Colorado Division of Gambling has launched a new illegal gambling awareness campaign. The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues. The campaign emphasises legal gambling options, including casinos in Black Hawk, Central City and Cripple Creek, as well as online sports betting and off-track betting.

Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organisation. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.

Partnerships

Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, unveiled a global partnership that will benefit both vacationers and team members of the brands. Travellers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.

SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations. The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning and the integration of various gaming modalities.

The post Gaming Americas Weekly Roundup – April 29-May 5 appeared first on European Gaming Industry News.

Alcohol and Gaming Commission of Ontario (AGCO)

Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario

Published

12 hours ago

May 6, 2024

GamingAmericas.com

soft2bet-strengthens-integrity-monitoring-with-ibia-membership-in-ontario

Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.

Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.

IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.

David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”

Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.

IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.

Latest News

South African Online Casino Player Strikes Gold with R189,000 Win at Tusk Casino

Published

15 hours ago

May 6, 2024

GamingAmericas.com

south-african-online-casino-player-strikes-gold-with-r189,000-win-at-tusk-casino

In a thrilling display of fortune and skill, Tusk Casino announces a monumental win by Adelheid, a passionate player from South Africa, who secured an astonishing R189,000 from a mere R100 bet on the renowned casino slot game, Gate of Olympus. This remarkable achievement underscores the high-stakes excitement that Tusk Casino offers to its players.

Adelheid’s journey to this significant win was facilitated by his engagement with SouthAfricanCasinos.co.za, the premier online casino and gambling guide specifically designed for South African players. Since its inception in 2003, SouthAfricanCasinos.co.za has been a cornerstone in the online gambling community, offering expert reviews, trustworthy recommendations, and the latest gambling news, thereby guiding players like Adelheid to reputable and enjoyable online gambling experiences.

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Tusk Casino is renowned for its vast selection of over 3000 slot games, provided by world-leading game developers such as Pragmatic Play, Yggdrasil, and NetEnt. The casino distinguishes itself with generous bonus offerings, including a 50 Free Spins No Deposit On Wheel of Fortune on Registration, and a R5,000 Welcome Bonus for first-time deposits, making it an enticing choice for both new and seasoned players.

Adelheid’s win is a testament to Tusk Casino’s commitment to providing a premier online gaming experience in the South African market. The casino’s elegant design, user-friendly interface, and substantial bonuses are designed to engage and excite players, promising an unmatched online gaming journey.

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About SouthAfricanCasinos.co.za

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About Tusk Casino

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