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SOFTSWISS Game Aggregator and Sportsbook Integration Create Winning Combination
Two progressive and in-demand SOFTWISS products, the Game Aggregator and Sportsbook, have gone live with a cross-product integration. Clients who choose to connect to the company’s game aggregation platform can now connect to the sports betting platform at once.
This integration strengthens the ecosystem of SOFTSWISS products and creates a new offering for new and current clients. The combined Game Aggregator and the integrated Sportsbook Platform are already available.
Furthermore, the third SOFTSWISS product, the Jackpot Aggregator, will join this integration soon. The entire product connection will plan quickly, but an MVP version of the triple integration is accessible now.
The advantage of this integration is that new clients, who connect to Game Aggregator, will also be able to receive a sports betting platform at the same time, without having to additionally integrate and manage a second API or iFrame. Current Game Aggregator clients can now receive the SOFTSWISS Sportsbook with minimal technical upgrades in a short time. At this time, SOFTSWISS is helping handle all of the additional technical development for current clients.
This innovation opens up a new phase of development for both products within the SOFTSWISS product ecosystem and the iGaming market. The two products had not initially been planned to interact with each other, but industry demand for combined casino and sports betting products brought the teams together for a new solution.
According to Heads of Products, it was not obvious at first to imagine how exactly the SOFTSWISS Game Aggregator and the Sportsbook Platform could interact. Gaming sessions in casinos are shorter than in sports betting. However, despite initial doubts, the integration went better forward. The SOFTSWISS Sportsbook has maintained its functionality, product quality, and diverse bonus offering, while the Game Aggregator will fully maintain its high level of customer service.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented: “Integrating the Sportsbook Platform with the Game Aggregator is a major step along the path to a ‘one-stop shop’ outside the SOFTSWISS Casino Platform. The growth of the product portfolio, the software products complementing each other, and combining into a common ‘gateway’ is a logical decision. Our products are different, and the Sportsbook team has done a laborious job of integrating the functionality of the two systems. Thanks to this effort and shared interest, we have a complete and user-friendly solution, which we are happy to offer clients.”
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, highlighted: “For us, it was a completely new experience. Going into a new integration is not easy because it is usually impossible to predict the result. But thanks to the Game Aggregator’s support and functionality, recognised as one of the best in the iGaming market, the process went perfectly. All the difficulties we expected were easily overcome, exceeding expectations. We also launched the integration process with the SOFTSWISS Jackpot Aggregator and planned to present the MVP version of it at the SBC Summit in Barcelona. As for the Game Aggregator and Sportsbook, our clients can already take advantage of the integration.”
The SOFTSWISS Game Aggregator is a feature-rich platform with thousands of various games for online casinos and sportsbooks. The unique service, advanced technical support and rich content which we offer our clients are highly regarded by the iGaming community and industry awards.
The SOFTSWISS Sportsbook is a software platform that enhances your online sports betting business. The product stands out for its innovative solutions, which include a variety of exclusive bonuses and gamification of the player experience. The Sportsbook Platform lets you bet on more than 80 sports, including esports. The SOFTSWISS Sportsbook supports three types of integration, including iFrame, API and integration via the Game Aggregator.
You can see both of these software products along with other SOFTSWISS products at the SBC Summit 2022 in Barcelona, Spain, on 20-22 September. The company will be stationed at Booth B12. Don’t miss the opportunity to explore the new integration, meet the company’s representatives, and make new deals.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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