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Kambi Group plc acquires front end specialist Shape Games

Published

4 years ago

September 8, 2022

Reading Time: 3 minutes

Kambi significantly strengthens capability to deliver engaging and tailored sports betting experiences through addition of industry leading front end supplier

Kambi Group plc, the industry’s trusted sports betting partner, has strengthened its sportsbook proposition with the acquisition of award-winning front end technology specialist Shape Games for an upfront consideration of €38.5 million. The acquisition also includes a performance-related earnout of up to €39.6 million, potentially bringing the total consideration to €78.1 million, all to be paid in cash.

Headquartered in Copenhagen, Denmark, Shape Games is the industry’s leading front end provider, focused on driving customer engagement and retention through the delivery of its customisable, fully native frontend technology to leading operators in regulated markets. Shape Games’ growing roster of partners includes Danske Spil and Norsk Tipping, as well as Kambi partners BetWarrior and JACK Entertainment, with each operator leveraging Shape Games’ technology to offer highly differentiated user experiences.

Transaction highlights and strategic rationale
Shape Games’ fully native front end technology complements Kambi’s high performance sportsbook and existing front end capabilities, creating a compelling proposition that will significantly enhance Kambi’s capabilities in the mobile space where the vast majority of sportsbook turnover originates. Combined, Kambi and Shape Games will empower operators to deliver exciting, tailored sports betting experiences to their players like never before.

The sportsbook front end has become a key tool for operators to effectively differentiate their brand, localise their offering and engage players to increase acquisition and retention. Not only does Shape Games provide a best-in-class front end, but its complementary customer engagement capabilities, which include personalisation, loyalty, statistics, and free-to-play games, provides the ability for operators to drive incremental growth and revenue.

The acquisition builds upon an established partnership between the two companies. Kambi and Shape Games have successfully combined on tender processes to secure turnkey contracts and Kambi believes the closer bond this agreement delivers will ultimately lead to greater commercial success for both parties.

The addition of Shape Games marks another important step in Kambi’s strategy, as it extends Kambi’s excellence within the sports betting value chain and enables the delivery of the front end through either turnkey or modularised packages. As such, Shape Games will continue to provide its services on a standalone basis to all operators, but a closer technical and commercial integration with Kambi will enable an enhanced service to be offered to Kambi’s current and future partners. In 2021, Shape Games generated revenue of €7.6 million at an EBITDA of €2.8 million, with 2022 forecast to deliver 100% year-on-year growth following several major partner wins.

Kristian Nylen, Kambi Chief Executive Officer and Co-founder said: “I’ve always been clear on our intention to acquire technology and talent that will complement and enhance our sportsbook proposition, and I have no doubt Shape Games will do just that. Having worked closely with Shape Games and its experienced team over recent years, I have seen first-hand how their technology enables operators to extract the full value of the Kambi sportsbook and provides the level of control operators require to deliver bespoke experiences to their players. While Shape Games will continue to grow and offer services on a standalone basis in line with our plans to offer a suite of modularised products, it is the ability to offer a combination of Kambi’s and Shape Games’ technology to our partners which really excites us and solidifies our position as the clear leader within the sports betting ecosystem.”

Christian Risom, Shape Games Chief Executive Officer and Co-founder, said: “We are very happy to join forces with the leading sportsbook provider of the industry. Shape Games and Kambi have been working closely side by side for years now and it is exciting to take this partnership to new levels. Together we will have an unmatched sports betting and casino offering for any market in the world, be it on mobile and web or in retail. Kambi’s modular approach to the market allows us to form a profound and tight-knit integration with their sportsbook all the while pursuing opportunities with other sportsbook partners. From our perspective, this represents the best of both worlds for any customer out there. For me personally, the years we have worked with Kambi were a clear testament to the cultural match between the two organisations as both have a deeply rooted focus on best-in-class technology, customer experience and integrity in everything we do. It has always been great working alongside Kambi as collaborators and I am certain that what lies ahead is even greater.”

Shape Games was founded in 2018 by Risom, Chief Product Officer Nicolas Linde, and Chief Technical Officers Ole Gammelgaard and Philip Bruce, all of whom will continue to lead the company post-acquisition. Shape Games applies the vast front end experience gained from working with companies such as RedBull, Bang & Olufsen and Credit Suisse to the iGaming industry. Shape Games has since won numerous industry awards and several high-profile clients across Europe, North America, and South America. The company has approximately 80 full-time equivalent employees, with offices in Denmark, Spain, the Isle of Man, and Latvia.

EGT Digital

EGT Digital rolls out Bell Link and Clover Chance jackpots with Superbet Greece

Published

18 minutes ago

June 25, 2026

Wladimir P.

egt-digital-rolls-out-bell-link-and-clover-chance-jackpots-with-superbet-greece

Shining Crown Bell Link and 40 Super Fruits Clover Chance are among the first titles added to Superbet’s Greek casino offering

EGT Digital has expanded its collaboration with Superbet in Greece, rolling out a selection of its jackpot titles on the operator’s local platform.

The launch includes games from EGT Digital’s Bell Link and Clover Chance jackpot systems. The supplier said early additions include Shining Crown Bell Link and 40 Super Fruits Clover Chance.

“Greece remains one of the key markets in our regional strategy, and partnering with Superbet is an important step in further strengthening our presence in the market,” said Tsvetomira Drumeva, Sales Director at EGT Digital. “Superbet has built a strong commercial brand thanks to its focus on user experience and quality entertainment, which makes this collaboration a natural fit for both companies. We are confident that our Bell Link and Clover Chance titles will resonate strongly with their audience and deliver excellent results.”

“Partnering with EGT Digital, one of the fastest-growing casino content in our region, represents another important step in Superbet Greece’s strategy to continuously enhance our digital entertainment offering. Through this collaboration, we are able to provide our customers with access to innovative, high-performing content that resonates strongly with their preferences,” said Stathis Leontaritis, Casino Lead at Superbet Greece.

EGT Digital said the Superbet deal further expands the availability of its jackpot content in the Greek market, as it continues to build distribution for its recognisable titles locally.

The post EGT Digital rolls out Bell Link and Clover Chance jackpots with Superbet Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

eSports

How Not to Tilt When Facing Challenges: NAVI Performance Coach Urszula Klimczak and GG.BET Have Released a Special Project about Mental Health

Published

18 minutes ago

June 25, 2026

Wladimir P.

how-not-to-tilt-when-facing-challenges:-navi-performance-coach-urszula-klimczak-and-gg.bet-have-released-a-special-project-about-mental-health

NAVI Performance Coach Urszula Klimczak and NAVI’s title sponsor GG.BET have unveiled Tilt Management, a special project dedicated to mental health. The initiative consists of three in-depth articles covering demotivation, burnout, and dealing with hate – some of the most common mental health challenges faced not only by esports players, but also by their fans. The project places a strong emphasis on practical value, featuring real-life esports cases, proven advice and everyday practices, as well as self-support exercises readers can apply on their own.

Mental health is becoming increasingly relevant year after year, regardless of profession or lifestyle. Many of the challenges professional players experience are familiar to millions of people in their everyday lives. These include loss of purpose, poor work-life balance, conflicts within teams, vulnerability to criticism, and more. While esports professionals can rely on performance coaches and team staff for support, people outside the industry often have to seek professional help on their own – something that does not always happen. One of the key goals of the project is to support people who may not have access to professional guidance by explaining how different issues manifest themselves, offering practical tools for self-care and recovery, and highlighting when it is important to seek help from specialists.

The first article focuses on demotivation. It explains how to recognize its early signs, how to distinguish it from simple exhaustion, and what NAVI does to prevent players from reaching this state. Particular attention is paid to techniques that help regain focus, manage daily routines, and gradually restore energy.

The second article explores burnout both within and beyond esports. Readers can assess themselves using descriptions of the five stages of burnout and their symptoms, learn about NAVI’s approach to maintaining performance under a demanding schedule, and discover why variety in everyday life and taking smaller, more frequent breaks are essential elements of burnout prevention.

The final chapter of the project addresses hate and negativity. It explains why hatred and aggression ultimately say more about the hater than the target, how to establish healthy boundaries, and how to avoid being consumed by criticism – especially self-criticism. NAVI’s strategy for dealing with hate, combined with practical exercises, can help readers to challenge negative thoughts and distinguish constructive feedback from a stream of harmful negativity.

All articles from the Tilt Management special project are available on EGamersWorld.

The post How Not to Tilt When Facing Challenges: NAVI Performance Coach Urszula Klimczak and GG.BET Have Released a Special Project about Mental Health appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

iGaming

New Slotegrator solution offers fastest time to market in iGaming

Published

1 hour ago

June 25, 2026

Wladimir P.

new-slotegrator-solution-offers-fastest-time-to-market-in-igaming

Slotegrator’s One-Click Casino, a preconfigured, ready-to-run iGaming business solution, now offers the fastest time to market in iGaming, with new projects ready to launch in as little as five business days*. The company will demo the new solution at stand S44 at iGB L!VE on July 1-2.

Slotegrator’s One-Click Casino, a preconfigured turnkey online casino platform, is now the fastest solution available to operators looking to start an iGaming project. One-Click Casino cuts the launch timeline for new projects to as short as five business days* with the use of backoffice presets. A demo of the new solution will be available at iGB L!VE on July 1-2, at the company’s stand, S44.

New operators choose turnkey solutions in order to accelerate their launch; however, the client is still responsible for configuring many aspects of the platform. The new One-Click Casino shortens the timeline even further with preconfigured projects featuring unique frontends based on player preferences in different markets and regions, making for a faster and more cost-effective launch.

One-Click Casino has presets for bonus systems, payment service providers, anti-fraud triggers, game content, and more, though the frontend is still customizable. The launch timeframe assumes the operator is already licensed. License acquisition can extend the timeline, but Slotegrator also offers license acquisition services.

“One-Click Casino removes many of the barriers that operators face when starting a new online casino,” says Maksym Shtun, product owner at Slotegrator. “Speed and flexibility are everything in iGaming. By preconfiguring so much of the backend, we’ve made it faster and easier than ever for new operators to start their project.”

An extensive launch timeline can sink a project, as every day that passes without generating revenue is a drain on investment. Operators can easily spend substantial sums before the first bet has even been placed, due to the costs associated with license acquisition, platform setup, developing a team, and integrating games and payment systems.

One-Click Casino has four types of available bonuses, with thumbnails, amounts, and wagering, as well as a Wheel of Fortune and cashback, including preset percentage and activation triggers. Multi-level loyalty programs are also available, as well as game categorization, such as new, top, and bonus-eligible games.

The solution’s preconfigured anti-fraud system includes behavior and IP analysis, as well as automatic multi-accounting checks at registration. Bonus preconfigurations include bonus group limits based on player profiles, mandatory verification before bonuses are awarded.

As an added bonus, the solution includes a preconfigured Telegram bot, to run an alternate frontend through the popular encrypted messenger app.

One-Click Casino is ideal for entrepreneurs who are looking to launch a new iGaming project but are put off by the costs, technical complexity, and launch timeline, such as operators of crypto or Web3 projects who’ve built a community but need a way to monetize it.

*Final timeline depends on client’s technical readiness, chosen market of operation, and licensing status.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post New Slotegrator solution offers fastest time to market in iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.