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Global Bet announced as General Sponsor at CEEGC Budapest (16 September, The Ritz-Carlton Budapest)

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CEEGC Budapest and CEEG Awards will take place on 16 September at The Ritz-Carlton Budapest

Global Bet among the sponsors of CEEGC Budapest

 

With less than 3 weeks left until the 2022 edition of the Central and Eastern European Gaming Conference (CEEGC) opens its doors at the Ritz-Carlton in Budapest, the team at Hipther Agency is excited to announce that there is a high demand for tickets and a very packed schedule awaits the participants.

The 7th edition of CEEGC Budapest will take place on the 16th of September at The Ritz-Carlton Budapest and the conference includes the prestigious CEEG Awards (Central and Eastern European Gaming Awards).

Register/Get tickets here

The conference also attracts industry legends such as Global Bet to take an interest and support the event as sponsors. (stay tuned for more sponsor announcements)

As mentioned above, the team conference agenda is packed and the targeted jurisdictions are Romania, Hungary, Czechia, Lithuania, Ukraine, Sweden, Denmark, Serbia, Montenegro, Bosnia and Herzegovina.

Additionally, the agenda features a special update on the US gaming industry, a special panel about the technological advancements of the online gaming industry in 2022, and a session that will compare Responsible Gaming programs and acts in Europe and the USA.

Full program can be found here: https://hipther.com/events/ceegc/programceegc22/

The event will feature several quality networking sessions, complimentary lunch, and an evening social gathering.

The awards ceremony, which is part of the conference, will reward the top operators and industry suppliers of the CEE and Balkans region for their hard work. A total of 20 award categories are available and we are continuing the same mission of creating an independent, fair, and representative awards event that recognizes significant achievements within the CEE gaming industry.

Some of the top brands of the industry are shortlisted for this year’s awards: https://hipther.com/events/ceegc/ceegawards2022/

As mentioned above, Global Bet is supporting the conference as General Sponsors

Global Bet is the biggest independent provider for virtual sports, with an in-house team of renowned expert developers and award-winning 3d artists. With customers on all continents, Global Bet provides a fully customized Virtual Sports portfolio of more than 15 sports and a number of games. Global Bet offers a broad portfolio of games, including everything from Football and Tennis to Basketball, Horse, and Greyhound races. Advanced 3D visualization and a complex AI allow stunning effects that keep your players glued to the screen on your website, in your retail channels or on mobile devices. Our system is designed for easy integration and administration, with various customization options and live commentaries available. Global Bet’s Virtual Sports platform is the most advanced product of its kind in the world.

You can meet some of their team members at CEEGC Budapest or browse their offerings at https://globalbet.com/

For more details, visit www.ceegc.eu

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas, eSports Connect, the HIPTHER news app and the WireUp networking app (in the testing phase) found on the Play Store.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]

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Regulated iGaming markets push operators toward audit-ready affiliate tracking

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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live in Alberta iGaming with 10+ operators

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Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

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The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.

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