Baltics
Revolutionary hybrid sports tournaments now greatly enhanced with Sportradar’s Universal Fraud Detection System
Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has partnered with Sportradar to integrate its Universal Fraud Detection System (UFDS) into its hybrid sports tournaments.
The partnership will enable Twain Sport to promise its tier-one operator partners the world’s very best in integrity and fraud detection – with the same system deployed across the likes of UEFA, the NBA and the NHL.
Sportradar’s UFDS is considered the industry’s premium integrity bet monitoring service, identifying betting-related manipulation in sport, made possible by the product’s proprietary algorithms and constantly maintained database of odds, leveraged to detect match-fixing.
By tracking odds changes and liquidity across a wide range of markets, the UFDS is in an unrivalled position to detect irregular betting patterns in real-time.
Set to be deployed with Twain Sports’ League launch on the first of August with T-Basket, and all other future games, the integrity partnership will include auditing of the League, its rules and concepts and monitoring of every single match played.
Athlete education is also set to be introduced and will see a comprehensive induction in the integrity standards expected of all those involved.
Commenting on the launch, BetGames’ CEO Andreas Koeberl said: “The highest level of integrity has always been the foundation of our new betting offering. We see the integration of Sportradar’s industry leading FDS into Twain Sport as key layer of integrity on behalf of our operator partners – ensuring we offer the very best live sports product on the market.
“Promising high-frequency betting and low-spend extended playing sessions, we’re confident that Twain Sport will prove transformative in the industry and we can’t wait until the action kicks off in August.”
Andreas Krannich, Managing Director, Sportradar Integrity Services, added: “UFDS is the world’s best system to monitor and analyse the worldwide betting market for suspicious betting patterns. Using it, we support integrity in sport, law enforcement and state authorities to monitor, detect and analyse betting-related manipulation and other types of corruption.
“The extensive UFDS historical database and our unmatched experience mean that we are uniquely positioned to analyse and report on any relevant matter related to suspicious activity. We’re sure that with Twain Sport, we can now promise its products will be protected by some of the world’s most advanced technology.”
Set to launch with T-Basket in August 2022 and backed by some of the industry’s leading brands, Twain Sport will offer short-form, live-action across a range of custom-built arenas in selected European locations.
Created to bridge the gap in demand for increased live sport with a high-frequency entertainment format, Twain Sport will deliver head-to-head tournaments every hour – with a match every three minutes, totalling 6300 monthly.
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Baltics
Genius Sports Partners with Lithuanian Basketball League
Genius Sports Limited has struck a new partnership with the Lithuanian Basketball League (Betsafe-LKL), one of the premier leagues in European basketball, to implement its computer vision system in every venue.
Betsafe-LKL will become the first basketball league to automate the capture of eventing data, rich tracking data and broadcast-quality live video production via a single system. Using its unique AI capabilities, Genius Sports will transform this data and video into greater insights, immersive fan experiences and new sponsorship opportunities for the league and its teams.
Genius Sports uses AI to read, process and understand gameplay in real-time to contextualise every aspect of the game, using the language of coaches, players and fans.
All Betsafe-LKL teams will have access to Genius Sports’ Insight tool, a cutting-edge coaching and analysis solution used by every NBA team. Insight synchronises granular tracking data with video to help analysts instantly find answers to their most detailed tactical and performance questions.
Furthermore, with the help of AI-driven augmentation technology, Genius Sports will power new broadcast experiences for Betsafe-LKL fans. This includes enhancing live broadcast video with real-time data and graphics, as well as powering new sponsorable inventory for the league’s commercial partners.
Betsafe-LKL has begun the rollout of Genius Sports’ computer vision system with all stadiums to be completed in time for the 2024/25 season.
Rasa Liuimiene, CEO of the Lithuanian Basketball League, said: “Over the past decade, the Betsafe-LKL has significantly changed its image – it is a bold organisation that keeps pace with modern technologies and the opportunities they provide.
“Boldness and uniqueness perfectly characterise the Betsafe-LKL. We are delighted to be partnering with Genius Sports to bring unique Al-powered tracking technology to Betsafe-LKL competitions, which will enable us jointly to offer Betsafe-LKL clubs, their administration and basketball coaches state-of-the-art tools to enhance performance analysis, power immersive fan experiences and generate new sponsorship opportunities.”
Jonny Katanchian, Head of Sports and Broadcast at Genius Sports, said: “Our new partnership with Betsafe-LKL to rollout our AI-powered technology marks a pivotal moment for the league and world basketball. Across on-court performance, digital fan experiences and new revenue platforms, our technology will transform the LKL’s entire operation, unlocking the full value of tracking data and video through the power of AI.”
The post Genius Sports Partners with Lithuanian Basketball League appeared first on European Gaming Industry News.
Baltics
Thunderkick bolsters presence in Lithuania with 7bet deal
Independent slots studio Thunderkick has strengthened its position in Lithuania after partnering with 7bet, an established operator in the Baltic region.
As part of the agreement, Thunderkick’s collection of popular games, such as the Beat the Beast series, Esqueleto Explosivo 2 and Pink Elephants 2, will now be available to more players in the country.
7bet, established in 2020, offers a wide variety of slots to its player base from internationally acclaimed game providers. It is also the only Lithuanian operator to boast tote betting on horseracing.
The new deal follows several high-profile signings for Thunderkick, including Alea and Skywind Group. The provider has seen significant growth in recent months with more to follow in the coming year.
Fredrik Ekholm, Head of Sales at Thunderkick, said: “We’re proud to be expanding our reach in Lithuania as it is an important market for us. 7bet is a well-established and quickly growing operator with a broad player network, and fits the profile of an operator with whom we want to partner.”
Gintare Karvelyte, Casino Product Manager at 7bet, added: “We’ve been thoroughly impressed with Thunderkick’s output over the years, so we’re thrilled to be introducing their dynamic games to our players.
“Titles such as Bones & Bounty, alongside classic player favourites including Pink Elephants 2 and Esqueleto Explosivo 2, are going to provide immersive, forward-thinking gameplay experiences, and we’re excited to be able to offer these releases and more.”
Baltics
Lithuania Mulls Cracking Down on Gambling Ads
Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.
Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.
If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.
Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.
It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.
Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.
The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.
The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.
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