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MiFinity Strengthens its Partnership with Praxis Tech
MiFinity is pleased to announce the strengthening of its collaboration with cashier software giant Praxis, as the global payments provider embeds itself deeper into the Praxis payment ecosystem.
Since the successful integration of the MiFinity eWallet into the Praxis platform in 2020, MiFinity has continued to innovate its payment solutions. As a result, it’s the fastest growing eWallet on the market, seeing record growth in the last two years regarding customer acquisition, transactions, merchant integrations and market penetration. MiFinity has also proven itself as a global payment provider, handling transactions in 17 native currencies, over 60 local payment methods, and providing a localised user experience in 20 languages.
“Our product has matured significantly since we first partnered with Praxis,” said MiFinity CEO Paul Kavanagh. “We’re doing more than ever for our merchants and customers, with highly competitive pricing for merchants and super-low fees for MiFinity eWallet users. As a result, in 2021, we recorded 1,300% transactional growth. Our list of currencies, payment methods and services are growing continually, and we’re adding new features and benefits at every opportunity.”
Amit Klatchko, Co-Founder and Director of Praxis commented: “When we onboard a new PSP, we look for providers that add value for merchants. MiFinity has demonstrated this by continually innovating and expanding its payment services to help our merchants streamline payments and convert customers. In recognition of this, MiFinity is our PSP of the Month.”
The MiFinity eWallet allows customers to deposit, withdraw and transfer funds securely using their preferred payment method, increasing conversion rates for merchants in sectors like iGaming and Forex. Merchants can also benefit from the MiFinity iFrame, which delivers a frictionless, high-converting payment journey for their players and traders. In addition, Praxis merchants can take advantage of fast-track onboarding to integrate MiFinity solutions in their Praxis cashier.
“At MiFinity, we never stand still,” added Paul Kavanagh. “We are always looking for ways to make payments fast, simple and secure for merchants and customers and to make it a great experience. For example, EEA and UK MiFinity eWallet users can apply for a free virtual IBAN, benefiting from zero fees when funding their eWallet. Reducing friction in the payment cycle is advantageous for merchants who benefit from customers with more money and fewer barriers to spending.”
Together with Praxis, MiFinity plans to continue its record growth in 2022 and beyond, integrate many more merchants and exceed its 2021 successes.
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casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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