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MPL launches #SaveOurMissingGirls campaign, teams up with Missing Link Trust for Role Play Game to spread awareness on human trafficking

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MPL, one of the world’s largest mobile and skill gaming platforms, jointly with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to spread awareness on human trafficking. Announced on the eve of United Nations’ World Day against Trafficking in persons, the campaign aims to spread awareness on the dark world of human trafficking through a Role Play Game.

As a part of this week-long campaign starting on 30th July, MPL has invited people to take a pledge by giving a missed call to the number  9099306000 and show their support towards ending this menace that impacts millions of lives every year.

Human trafficking is the second largest organised crime in the world and the numbers are alarmingly increasing across the world and in India. Nearly 1827 women are trafficked every hour on an average in India resulting in almost 16 million women victims of sex trafficking every year, according to a Dasra report. 40% of these victims are adolescents and children.

The UN’s theme this year for World Day Against Human Trafficking is ‘use and abuse of technology’ in human trafficking, and MPL has chosen gamification as the technology-led path to sensitize the general public and potential victims about human traffcking and ways to prevent it.

Missing, developed by Missing Link Trust, an NGO which combines art and technology to create mass awareness around sex trafficking, was onboarded on MPL recently. The interactive game, wherein the gamer assumes the role of trafficked girl in India, is designed to allow players to experience what a missing person goes through when she is trafficked into the inhumane and cruel world of prostitution, a world into which millions of girls are lost every year. Gamers have to make smart choices at each step of the game to be able to get out of the trap set by traffickers.

Commenting on the campaign, Namratha Swamy, Country Head for India at MPL, said: “Technology has a big role to play in prevention of human trafficking and we believe online gaming can be an interesting way to sensitize people and raise awareness about eradicating human trafficking. One of the key objectives of the #SaveOurMissingGirls campaign is using games to make more people alert. We have received an overwhelming response from MPL’s  users on Missing ever since its launch on our platform.”

“The Missing game comes under the genre of ‘Games for Change’ by tackling the first ‘P for Prevention’ of the United Nation’s four Ps against trafficking. We think this campaign along with our collaboration with the MPL platform, with a strong 90 million, will be a game-changer in ensuring a wide reach for the game and making millions of people aware of the menace,” said Leena Kejriwal, Founder, Missing Link Trust.

Several celebrities and influencers such as Durjoy Datta, Ravinder Singh and Trendulkar have extended their support to the campaign by joining the conversation on social media. NGOs like CyberPeace Foundation, Impulse and Digital Empowerment Foundation among others, also supported the initiative to show their solidarity towards the cause.

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Groove joins SiGMA Asia panel on resilience of Asian iGaming licensing

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Groove will take part in a regulation-focused panel at SiGMA Summit Asia, with CEO Yahale Meltzer attending and Business Development Director Giusy Campo speaking on the session titled “Jurisdiction Jungle: Who Rules Asia’s iGaming Empire?”.

According to the company, the panel will examine whether Asian licensing regimes can hold up under enforcement, cross-border scrutiny, banking pressure and rising compliance requirements. Topics slated for discussion include audit readiness, payment disruption, tax enforcement, evolving AML expectations and geopolitical shifts.

Giusy Campo, Business Development Director at Groove, said: “The conversation in Asia has matured significantly. Operators are no longer asking just about content volume or time-to-market. They are asking about structural resilience: how a platform handles a studio API failure without impacting player experience, what the data sovereignty protocols are, and whether the compliance architecture is defensive or reactive|”

Campo added: “In a region where banking pressure and regulatory expectations shift rapidly, the platforms that survive will be the ones that built integrity into their stack from the first line of code, not the ones scrambling to patch it in later.” Meltzer said: “The ‘Jurisdiction Jungle’ is not a metaphor for growth; it is a reality for every operator trying to scale across Asia’s fragmented regulatory landscape.” He added: “The mistake some make is treating compliance as a hurdle to clear. We treat it as a design constraint from day one. If your architecture is not built to generate verifiable, immutable audit trails for every transaction, you are not actually ready for Asia’s top tier. Our presence at SiGMA Summit Asia is about having serious conversations with operators who understand that trade-off.”

Groove said it has published a White Paper on navigating the Asian iGaming market, available on its website, and positioned its SiGMA Summit Asia attendance as part of a broader push in Asia following recent expansion moves into LatAm and Africa.

The post Groove joins SiGMA Asia panel on resilience of Asian iGaming licensing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM Testlabs to Exhibit at SiGMA Asia Summit 2026

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BMM Testlabs announced its participation in the SiGMA Asia Summit May 31-June 3 at the SMX Convention Center Manila.

Attendees can visit BMM Testlabs at Stand No. 2619 to learn how the Company supports suppliers, operators and regulators across regulated gaming markets worldwide through its comprehensive compliance and product certification services.

BMM will highlight its ability to test and certify gaming products to every regulator’s standard, anywhere in the world.

In the Philippines, BMM Testlabs is licensed to provide testing and certification services for slot machines, table games, electronic table games, iGaming, bingo, retail and online sports betting, poker and mobile gaming solutions.

BMM Testlabs’ Vice President, Business Development – Asia Jeffrey Fong said: “SiGMA Asia Summit continues to be an important event for the gaming industry across the Asia-Pacific region. We are proud to support suppliers, operators, and regulators with trusted compliance expertise that helps bring products to market efficiently and responsibly. Our global experience, combined with our strong regional knowledge, allows us to help our customers grow confidently in regulated gaming markets throughout Asia and beyond.”

BMM Testlabs continues to expand its support of regulated gaming markets worldwide through its global network of laboratories and technical experts, helping customers achieve faster market access while maintaining the highest standards of quality, security and regulatory compliance.

The post BMM Testlabs to Exhibit at SiGMA Asia Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct AI Showcases AI-Powered Solutions at G2E Asia 2026

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BetConstruct AI participates in G2E Asia 2026 (May 12–14, The Venetian Macao, Stands A1023 & A1029) — Asia’s most significant gathering for operators, innovators and industry decision-makers, and this year, the event puts AI and other emerging innovations at its centre.

The spotlight at the stands will be on the Best Sportsbook for the World Cup 2026: Special Bets, Powerfull and Bet on League form a ready-to-deploy tournament package that lets operators capture the full commercial weight of the world’s biggest sporting event — zero development cycles, zero platform risk.

For the World Cup activation – all at zero cost. New partners unlock a 50% platform setup discount applied immediately, plus 100% Core Suite Access — meaning the Sportsbook and the rest of BetConstruct AI’s offerings are completely free for the first 3 months (50% off for 4-12 months). Third-party tools come at 51% off for 3 months.

Layered on top at this event, the AI Suite — CRM AI, Umbrella AI, AI Game Recommendation System and Betting Mate — handles everything from churn prediction and risk management to real-time personalisation and conversational betting. Beyond all of this, we’re bringing the full picture: The Sportsbook Platform offers over 140,000 pre-match events and 12,000+ monthly esports live events, while the Casino Platform integrates 350+ providers via a unified aggregation API.

The Affiliate Ecosystem, with its Affigates sub-brand, offers 7000+ vetted affiliates and AI-based scoring, completing the acquisition side of the picture.

The post BetConstruct AI Showcases AI-Powered Solutions at G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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