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SBK launches ‘The ad we weren’t allowed to make. But made it anyway.’ brand campaign

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SBK has launched a new multi-channel ad campaign that stars CEO/Founder Jason Trost, features Manchester United and England legend Gary Pallister, and was banned from TV.

The campaign officially launches today, 25 July 2022, and takes aim at competitors of SBK, the sportsbook app operated by betting exchange Smarkets.

Due to the nature and content of the campaign’s main video, clearing organisation Clearcast would not give their approval for it to be shown on television, saying it would ‘bring advertising into disrepute’. However commuters at prime locations across London, including Waterloo and Euston stations, will be able to see a heavily edited version and use a QR code to watch the full 80-second video, which can also be viewed at getsbk. com.

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Trost said: “The industry’s old guard has been giving unnecessarily bad odds to customers for so long. We launched SBK to provide our world-best pricing to the mainstream market in the familiar feel of a sportsbook. That’s what this campaign is all about: how our odds are better than the rest who make easy money on casino products and huge sportsbook margins, and we’re not afraid to call them out. I had a blast filming the ad. I hope people enjoy watching it as much as I did making it.”

‘The ad we weren’t allowed to make. But we made it anyway.’ is the backbone of SBK’s broader Rewriting The Sportsbook brand campaign, which will be activated throughout the months of August and September to capitalise on the start of the 2022/23 Premier League season. Smarkets launched SBK in 2019, and this campaign is comfortably the company’s biggest to date.

SBK put together a strong team of agency support for the project. It was created by Ken Robertson – the former Head of Mischief at Paddy Power – and his team at The Tenth Man, where he is now CEO, with the ad itself produced by Ponder and directed by Brian Durnin. Post production was done by Windmill Lane, and music composed by John Walsh at Symphonic, whilst the campaign was executed by The Specialist Works.

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WA.Technology Announces Membership with AIEJA in Mexico

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WA.Technology has successfully become an official member of AIEJA, the esteemed Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry.

Axel Antillon, Regional Director of LATAM for WA.Technology, expressed his enthusiasm for this new partnership, stating, “Joining AIEJA not only strengthens our foothold in the Mexican market but also aligns us with the top industry leaders dedicated to promoting transparency and innovation. This membership is a testament to our commitment to delivering secure, high-quality gaming experiences.”

AIEJA plays a crucial role as a civil association aimed at fostering a collaborative environment where members can enhance their dialogue capabilities. This association is instrumental in highlighting the entertainment and gaming sectors’ economic, tax, and social contributions to Mexico.

The association’s collective efforts are focused on advocating for responsible practices within the industry, pushing for legislative reforms concerning the General Law of Gaming and Lotteries, safeguarding against potential unfair practices, and endorsing equitable labour conditions for both direct and indirect employment opportunities created by the sector.

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WA.Technology’s deepening commitment to the Mexican iGaming market is reflected in its decision to join AIEJA. This membership assures operators of robust support in their market entry decisions, offering them a secure, efficient, and compliant integration into the Mexican market. Membership also verifies that WA.Technology adheres to all necessary security measures, cyber protection, and development protocols, ensuring their products meet the highest quality standards.

As a key supplier in the region, WA.Technology reinforces investor confidence and consumer trust by aligning with local regulations, best practices, and control measures.

 

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XSOLLA RELEASES QUARTERLY ​ INSIGHTS REPORT ON THE FUTURE OF GAMING AND GAME DEVELOPMENT: A PRELIMINARY ANALYSIS OF SPRING 2024 METRICS AND UPCOMING TRENDS

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Key trends include the fast-growing mobile gaming segment, the impact of recent regulations, the integration of blockchain and AI, and the investments in equity and inclusion across the gaming industry.

Xsolla, a global video game commerce company, published the Spring 2024 edition of “The Xsolla Report: The State of Play” today. Launched on the heels of the Game Developers Conference (GDC) 2024, this extensive report provides invaluable insights into the emerging trends and pivotal shifts impacting the gaming industry in the short and long term. ​ It sets the stage to significantly shape the future of mobile gaming, deepen academic connections within the gaming ecosystem, and redefine investment patterns.

In an era where mobile gaming commanded a 49% share of the global market in 2023, this edition of “The State of Play” sheds light on the evolving landscape of mobile gaming. The report navigates through the advancements in global compliance and regulation, including the Digital Markets Act in Europe’s new player engagement strategies, offering a glimpse into the potential future of mobile gaming monetization and distribution. It discusses the impact of cross-platform play and the importance of innovative monetization models, providing actionable insights for developers and industry stakeholders.

“The State of Play” emphasizes the importance of academia in the growth and diversification of the gaming industry. It explores how educational programs and initiatives develop talent and promote diversity and inclusivity within the gaming community. This edition underlines the symbiotic relationship between the gaming industry and academic institutions, highlighting programs that significantly impact students and the industry.

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Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, comments: “As we introduce the latest edition of ‘The State of Play,’ we’re not merely sharing industry insights but advocating for a transformative vision: Equal Access for Everyone. This initiative goes beyond our commitment to innovation and growth within the gaming industry. It’s about breaking down barriers to ensure that every developer, regardless of company size, has the opportunity to showcase their creativity and reach a global audience. Our focus is on providing platforms and tools that foster creative opportunities, international exposure, and the development of unique projects, ensuring that the future of gaming is accessible to all. We aim to empower every player and developer worldwide, ensuring the gaming landscape is as diverse and dynamic as its community.”

The report offers an in-depth analysis of the gaming industry’s current investment climate, including funding trends, mergers, and acquisitions. It outlines the shifts in investment patterns, from the heights of the pandemic-induced boom to a more measured approach in 2024. “The State of Play” provides a roadmap for navigating the industry’s financial aspects, offering insights into strategic investment opportunities and forecasting future trends.

Featuring expert commentary from industry voices like:

  • Mukul Aurora, Co-founder of Appsoleut Games;
  • Mariusz Gasiewski, CEO of Mobile Gaming and Apps Lead at Google;
  • Karla Reyes, Founder and Studio Director,

Anima Interactive, the Xsolla Report: The State of Play is now available for complimentary download. To secure your copy and gain invaluable insights into the gaming industry, visit our website.

 

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TIPICO CROWNED 2024 SBC RISING STAR OF THE YEAR

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Tipico, a leading sports betting and iGaming operator, has been named the 2024 SBC Rising Star of the Year. The honor was announced and presented to Tipico at the fourth annual SBC Awards North America, held at the Hilton Midtown in New York City on May 9, 2024.

Tipico was selected for its pace of growth and innovation, differentiating with proprietary technology built entirely in-house to personalize the online sports betting experience. Since January 2023, the brand has increased app processing speeds by 56% and increased app withdrawal speeds by 733%.

Since its US market entry in 2020, Tipico has leveraged its operational advantages to launch several new product features, promotions, and strategic partnerships across its operating states. Additionally, the company recently revamped its New Jersey-based proprietary casino platform to complement its sportsbook offerings with a focus on customer retention and cross-promotion.

“I am so proud to see Tipico recognized at one of the industry’s most prestigious events,” said Adrian Vella, Tipico US CEO. “Our team’s collective vision since we entered the US market four years ago was to disrupt the online gambling landscape with tech-powered, customer-first solutions. We’ve grown into a resilient organization with passionate colleagues, and so many of them helped us reach this milestone. With this achievement, we’re reminded of the remarkable journey we’ve undertaken together.”

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The SBC Rising Star of the Year award is judged based on rigorous criteria, including operational efficiency, market growth, innovative marketing strategies, the introduction of unique features, commitment to responsible gambling, and customer satisfaction.

Tipico has also been recognized by Eilers and Krejcik Gaming (EKG) for its sportsbook and casino platform operations. Tipico Sportsbook ranked fourth in the nation in In-Play Betting in EKG’s July 2023 Product Analysis Report. Additionally, EKG tested and ranked Tipico Casino as the top casino app in the nation in September 2023, recognized for its clean, intuitive, and fast UX.

For more information on Tipico, please visit the website.

 

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